Grant Program Overview

1. Personalized Connected Health Engagement Solutions
February 2011 Community Wellness Platform
Digital
Bend OR
Confidential & Proprietary © 2012 Healthrageous, Inc. All Rights Reserved
Concept developed in collaboration with invenTEAM, LLC

2. Opportunity | Increase Physical Activity and Improve Wellness Metrics
Healthrageous is a proven digital platform
that can enhance a community-based
wellness initiative in the following areas:
• Connect existing wellness initiative
investment across employer, insured and
social networks
• Quality of Life and economy:
Track, measure and report changes in
wellness habits and choices (needed by
insurance, employer and medical)
• Social Networks: Existing community
resources supporting healthy
activities, events and resources
• Enhance value and return for Bend
Chamber, local fitness
programming/professionals, employers,
education, insurers, individuals
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3. Opportunity | Increase Physical Activity and Improve Wellness Metrics
Value to Community Members Value to Sponsor
- Improved sense of wellbeing & - Connects efforts across many
quality of life verticals
- Connects workplace wellness to (medical, insurance, workplace, indi
friends, family and leisure choices vidual, social)
- Online coaching and support - Decrease healthcare utilization due
connected to real world programs to inactivity – research estimates
and professionals approx. $1,800/year
- Prevent or manage a chronic - Enhances retail health insurance
disease offering
- Provides valuable data
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4. Opportunity | Bend Community Stakeholders
Community Influencers
Medical
Community
Education
Community
Programs & Facilities
Bend Chamber
Member Providers
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5. Opportunity | Provide a Community-Wide Subscription Base
Affordable healthcare and optimal ROI on wellness investment
Is needed by both large and small businesses
Leveraging minimum participation cost
and requirements across a geographic
Community can increase benefits for all
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6. Experience | Digital Platform Tools From Healthrageous
Physical Activity Program
Community-based Resources & Activities
Activity Monitors
Online Social & Community-based Support
Intrinsic & Extrinsic Recognition
Community Scoreboard
Data Integration & Warehousing
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7. Experience | Community-based and Custom Online Presence for all stakeholders
For illustrative purposes only
Program microsite
Program Sponsor Name
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8. Experience | Enrollment & Assessment
Online enrollment . . .
Program Sponsor Name
• Who are you?
• What opportunities to
you have to increase
physical activity?
• What is your
inspiration?
Interactive assessment . . .
46% initially log in . . . 98% complete assessment . . .
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9. JOURNEYS TAKE Personalized Action Plan
Experience | DIFFERENT PATHS
Personalized Action Plan Highlights
Increase Number of Days of Moderate Activity to 5x/Wk
Measure Blood Pressure 2x/Week
Take Medication as Prescribed
Weigh 1x/Wk
Enabling A Successful Journey
Opt: Program Sponsor Name
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10. ExperienceTAKE DIFFERENT PATHS
JOURNEYS | Intrinsic Motivation
As a critical part of her journey, Jane has shared her inspiration for
improving the management of her blood pressure. Jane’s
inspiration is incorporated into her journey as a reminder of her
ultimate reward for effective management of blood pressure.
Meet Joe’s Inspiration!
“I want the energy to play with my grandchildren
and see them grow up. I know they are going to
be amazing adults and I want to be around to
share in their lives.” - Jane
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11. Experience | Biometric Feedback & Validation
Activity Monitors
Self-reported biometric health data
(i.e., blood pressure, blood
glucose, etc.)
Local Retailers, Program Providers and Partners
Participate
• Antennas to upload data from customers placed in local
stores
• Activity milestones aligned to discounts, coupons and
offers from localized supporters
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12. Experience | Social Support Across Verticals (Workplace-Medical-Home-Social)
Community Referrals &
Networking
Spouse
Friends
Family
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13. Experience | Secure & Compliant Social Networking
Program Sponsor Name Optional
HIPAA & HITECH compliant social
networking.
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14. Experience | Incentives Design & Tracking
Online Engagement Campaigns
Customized
Timelines for
Challenges
 Automated
tracking &
scorecard
updating
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15. Experience | Points Tied to Community-based Rewards
Integrated with a community-based retailers rewards program
Program Sponsor Name
Program Healthy
Sponsor
Name Rewards
30 Active Minutes 3.0
10K Steps 1.0
Refill Prescription
Drug & Device Info Center
Check My Kudos
Healthrageous Kudos cashed in for Premium Discounts, HSA contributions, community bragging
rights, etc.
(Concept for illustration purposes)
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16. Sponsor Opportunity | $25,000 Will Open the Opportunity to Large and Small Employers
By leveraging this approach a community has the opportunity to:
• Create a more compelling retail health insurance offering
• Include large and small subscribers/individuals with approx. $100 per year
subscription opportunity
• Leverage the power of social connection to augment a retail health
insurance offering
• Impact leading risk factors within our community
• Showcase Bend as community wellness innovator
• Attract employers and families who are interested in health
• Gather relevant and valuable data
Grant Role
• Provide funding for the administrative coordination and oversight
• Promote the program & offerings
• Increase usage of existing wellness resources in the community
• Connect employer –insurer-medical-wellness resources
• Provide economic, education and general “community wellness culture” value
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17. Overview | Randomized Clinical Trials at Center for Connected Health
 Center for Connected Health - 15+ year digital health improvement platform – patent pending
history as innovator in Telemedicine
dynamic personalization computing
 Validated original platform in two
randomized clinical trials (RCT) evidence-based rules & algorithms
 Second RCT results published:
“American Heart Journal”, October real time biometric feedback
2012
social & gaming engagement methods
efficacy analytics
engaging, sticky & effective
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18. 2012 Healthrageous results | Engaging, Sticky & Effective
Engaging & Sticky Effective
Maintained
Improved
• Baseline primary lifestyle factors: activity
• 56% enrollment rate
(steps), weight (BMI), Diet, Stress, Sleep and
• 91% remained engaged in week 8
Tobacco Use
• 81% at week 12
• >80% maintain baseline throughout the program
• 72% at week 16
• By week 6 nearly 1/3 of participants see modest
N= 12,144 weekly improvement N=
12,144
Impact on Blood Pressure Impact on Blood Sugar Impact on Activity, BMI & Weight
N= 1,093 N= 243 N= 1,874
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19. Contact Information
Judy Shasek
Papharmacy.shasek@gmail.com
541-410-1478
Online
http://www.healthrageous.com
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