We're tracking the social media conversation around the 2014 Winter Olympics using Radian6, our leading social analytics application.

1. Tracking the Social
Winter Olympics 2014
Day 7 - Wednesday, February 12, 2014

2. Total Number of Olympic
Mentions on 2/12/2014:
1,036,930
Data gathered on 2/13/2014 using Radian6 social listening

3. That’s 720 mentions a
minute!
Data gathered on 2/13/2014 using Radian6 social listening

4. Day 7 Timeline (Turns in Conversation)
The conclusion of snowboarding and
figure skating events let to the day’s
largest spike in conversation.
The first bump in conversation came as USA and
Canada’s women’s hockey teams faced off. Shaun
White’s failure to medal was also a hot topic of
conversation by mid-morning.
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
12 AM
2 AM
4 AM
6 AM
8 AM
10 AM
12 PM
2 PM
4 PM
6 PM
8 PM
10 PM

5. Top & Trending Hashtags
• Both #TeamUSA and #TeamCanada increased in
volume on Wednesday, likely due to the Thursday start
of the men’s hockey event. “Hockey” appeared in 10%
of all mentions of #TeamUSA.
#sochi2014
232,654
34,035
#olympics
• Although the use of #Halfpipe peaked on Wednesday
with the conclusion of the men’s event, it maintained
over 7,000 mentions on Wednesday with the women’s
halfpipe gold going to Kaitlyn Farrington, who brought
home Team USA’s third gold medal of the Games.
#sochi
33,812
#teamusa
30,272
#olympics2014
27,294
16,010
#wearewinter
• #SochiProblems continues to be used to discuss any
number of issues people find with the games – including
a photo of Olympic athlete Gus Kenworthy reportedly
saving stray puppies from being killed.
#teamcanada
13,475
#sochiproblems
12,077
#winterolympics
10,326
#halfpipe
7,258
0
50,000
100,000
150,000
200,000
250,000

6. Most Popular Sports & Events
• Although curling still dominated conversation, hockey
blasted its way near the top with 52,870 mentions. With the
women’s hockey tournament heating up and the men’s
event about to start, it’s safe to assume that conversation
around the game will continue to increase.
• Women’s halfpipe generated enough buzz to keep the
sport in the top five with 28,670 mentions. With most
conversation coming from the United States, it’s not
surprising to see events Team USA wins being heavily
discussed -- especially with the women seeing such
success compared to the disappointing results for the US
men’s team.
• Conversation around luge dropped by about 2,000
posts, but maintained its fifth place in most-discussed
sports as Germany continued its dominance in Sochi with
Tobias Wendl and Tobias Arlt winning doubles gold.
70,000
59,375
60,000
52,889
50,000
44,787
40,000
30,000
28,680
24,294
20,000
10,000
0
Luge
Halfpipe
Figure
Skating
Hockey
Curling

7. Most Popular Countries
Top 5 Team Hashtags
• Team-related hashtags didn’t change much day-overday, with the exception of #TeamFrance slipping to
sixth place and #TeamSweden vaulting to fourth with
625 mentions.
• Countries discussing the Olympics remained largely
unchanged since Wednesday, with the only significant
change being Japan and Netherlands trading places
between fourth and fifth.
• Be sure to keep an eye on these rankings as they will
continued to fluctuate as the Olympics press on.
#teamusa
#teamcanada
#teamgb
#teamsweden
#teamrussia
30,272
16,010
2,447
625
531
0
5,000 10,000 15,000 20,000 25,000 30,000 35,000
Top 5 Countries Talking
United States
Canada
United Kingdom
Netherlands
Japan
729,964
93,489
31,420
23,274
18,113
0
200,000
400,000
600,000
800,000

8. Top 10 Most Mentioned Athletes
Shaun White (USA)
113,761
Mark McMorris (Canada)
16,866
Tina Maze (Slovenia)
16,718
Torah Bright (Australia)
12,989
Kaitlyn Farrington (USA)
11,234
Kelly Clark (USA)
10,374
Dominique Gisin (Switzerland)
10,322
Denny Morrison (Canada)
Shaun White
@Shaun_White
113,759 Mentions
8,295
Eric Frenzel (Germany)
5,342
Lara Gut (Switzerland)
4,973
0
35,000
70,000
105,000
140,000

9. Top 5 Most Mentioned Athletes
Non-North American
• With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the
most talked about… But who are the most mentioned athletes outside of these borders?
Tina Maze
Slovenia
@TinaMaze
16,718 Mentions
Torah Bright
Australia
@TorahBright
12,989 Mentions
Dominique Gisin
Switzerland
@dominiquegisin
10,322 Mentions
Eric Frenzel
Germany
@eric_frenzel
5,342 Mentions
Lara Gut
Switzerland
@Laragut
4,973 Mentions

10. Top 5 Most Mentioned Users
(excluding athletes)
@Sochi2014
10,131 Mentions
@ NBCOlympics
8,631 Mentions
@ USOlympic
8,272 Mentions
@ CDNOlympicTeam
7,432 Mentions
@Olympics
7,109 Mentions

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