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EVOLUTION BUREAU
BRINGING THE WORLD’S BEST TALENT TO PLAY
WITH THE WORLD’S MOST ADVENTUROUS BRANDS

THANK YOUTHANK YOU
NICE TO MEET YOU
You are receiving this because there is an assumption that
you’re interested in EVB. If this assumption has been made in
error, please consider this a chain letter that clearly states some
really horrible event taking place unless you send this to ten of
your closest friends. And we’re definitely talking horrible. You
know, like kitten sacrifices or something.
Oh wait, what’s that? You’re suddenly really interested in EVB.
Great! Read on.
At EVB, we’re huge advocates for the power of digital means to
connect with new consumers, impact a brand, and change
culture. We’re 98.9% sure that tomorrow’s brands will be built
and reinforced in the world of digital, mobile, and social
networks.
Our approach is less about making advertising and more about
creating engaging ideas that pull people in and encourage
participation. Studies have shown that people trust complete
strangers more than they do corporations. So the more
ambassadors we create on behalf of our clients, the more
trustworthy complete strangers we have out there spreading
the news. We aim to give fans and influencers the message,
content, and desire to share it to their social circles and beyond.
HELL
!
Okay, so that’s basically what we do. But who are we? The real
answer is, that’s a tough question. We’re a diverse group. We’re ad
geeks, former lawyers, bankers, architects, and ski instructors. We
are avalanche certified and barely street legal. We're Ivy League
rock stars and Junior College dropouts. We’re yins and yangs and
zigs and zags.
But one thing’s for certain: we all live in the trenches. We don’t
create unnecessary layers. Our process isn’t based around
managing; it’s based around making. Good ideas come from
anywhere. And nobody is above anything. We’re pretty low on
office politics and very high on collaboration. We don’t do corner
offices. Executives sit next to interns. Everyone has a voice. And
hey, dogs are even allowed on the couch (although we do
recommend a little lint roller action as a courtesy to others).
We’re scrappy. We’re small. But we’re powerful. Our goal is to be
the most valuable agency on any client’s roster. And we’re looking
for like-minded folks to join the cause.
On the following pages, we’ve put together some tidbits about the
agency, a sampling of our philosophy and approach, and a few
case studies to give you a taste of who we are and what we do.
Please enjoy, and let’s definitely talk sooner rather than later.

THANK YOU
BORN DIGITAL. RAISED SOCIAL.
AN UNTRADITIONAL AGENCY.
!
In October 1999, EVB Founder Daniel Stein left his
position as Francis Ford Coppola’s digital
producer to start Evolution Bureau. The agency’s
vision was to blend advertising with entertainment
and technology to create a new approach to
marketing — one that not only reached consumers
through mass marketing, but also generated
results by engaging consumers in social spaces
with branded content and immersive experiences.
We were built from the ground up to be
disruptive, agile, outsized, and intimate.
!
For over fourteen years, we’ve remained at the
forefront of innovative marketing, creating some
of the industry’s most memorable campaigns, and
reaching billions of consumers with breakthrough
ideas and forward-thinking uses of media and
technology. We had millions of people “Elf
Themselves”, “won the Superbowl” for JCP by
#tweetingwithmittens, and helped Facebook
monetize their business.
!
Today, under the creative vision of Steve
Babcock, EVB sees beyond a world of “digital vs.
traditional” marketing and chooses to focus on
ideas that use all media and find momentum in
culture to solve our clients’ most challenging
marketing problems, making their brand matter to
the right audience.

THANK YOU
*PLEASE CLICK ON THE LINKED IN
(SHAMELESS CLIENT PLUG) BUTTONS
FOR BIOS OF OUR EXEC TEAM.

THANK YOUTHANK YOU
WHAT
WE DO
Whatever it is, we can get it
done. And if we can't get it
done, we can work with the
right people to get it done.
So, in other words, we're still
getting it done.
Done and done.
Email
Digital
Outdoor
Messaging
Qualitative Research
Social Strategy
Quantitative Research
Content Seeding
Traditional Advertising
Online Advertising
Word of Mouth
Identity/Brand Dev
Influencer Outreach
Activation
Paid Social
Social Engagement
Community
Mobile Dev
Social Dev
Media Planning
Media Buying
Point of Sale
Shopper MarketingMobile Strategy
Branded Content
Interactive Television
Music Licensing
Talent Negotiation
Music Composition
Live Marketing
Physical Installations
Print Production
Broadcast Production
Physical Production
Game Development
Street Teams
E-Commerce
Dev
Database Management
Corporate Site Dev
eCRM
IT/Hosting Services
Customer Service
CORE SERVICES OFFERED WITH
IN-HOUSE EXPERTISE
SERVICES DELIVERED THROUGH
PARTNERSHIPS AND FREELANCE TALENT
NON-CORE SERVICES WHICH
WE CAN FACILITATE

THANK YOU
EXTRAORDINARY
PEOPLE DOING
UNBELIEVABLE
THINGS.
!
!
Here’s the deal: we’re on
the prowl for talented
people to join us. We need
you to move fast and break
things to make sure they
work. We need more lines
than we asked for and nary
a pixel out of place. We
need flexibility and drive
with a sick sense of humor.
And we need your work to
back it all up. If you’re
content to coast through
the status quo, thanks for
stopping by. But if you’re
down to get down, this is
the place. (EVB. EVB is the
place, in case that wasn’t
clear.)
!
People who do well at EVB
have three qualities:
!
AN ACTIVE CURIOSITY
A PASSION FOR THE
WORK
THE SKILL AND ENERGY
TO MAKE IT BETTER
EVERY TIME

THANK YOU
OUR
SWEET
SPOT
WE DON’T STRIVE TO CREATE ADVERTISING.
Our approach focuses less on the traditional push tactics
and more on the pull (or participatory) nature of today’s
digital world and, specifically, today’s digital native. There
are many factors involved, but we’ve identified three main
components that help us achieve real success for our
brand partners in this crazy, newfangled world.

THANK YOU
THE
DIGITAL
NATIVE
SOME CALL THEM MILLENNIALS.
Some call them digital natives. Whatever you call them,
they represent our sweet spot. (About 80% of our staff
fit this demographic. And the rest certainly fit the
mentality.) Outside of the fact that this 18 to 34-year-
old is critical to almost every brand’s future, we find
this segment to be the most exciting. They embrace
digital culture more than any other generation. They are
more prone to experiment and try new things. They
aren’t “happy go lucky.” They are “happy go doers.”
And it’s that mix of optimism and determination that
makes our approach of participatory engagement and
digital culture so effective.

THANK YOU
TIMING IS EVERYTHING.
The time for a long, drawn-out process that results in long,
drawn-out advertising campaigns is gone. Today’s approach
requires the ability to move fast and make things. Culture
changes daily. It’s not possible to appropriately affect or even
create culture if you can’t keep up with it. For this reason,
we’ve built our entire organization on the idea of dexterity.
Armed with the immediacy of production technology and the
publishing platforms of social media, we embrace this current
world of yesterday-is-too-late. While it’s difficult to truly
articulate agility as a line item, our experience has shown it to
be one of the greatest factors in any client relationship. In
short, we believe that in the time it would take to complain
about a timeline, the solution can be found.
THE
SPEED OF
CULTURE

THANK YOU
EMERGING
DIGITAL ISN’T A MEDIUM. IT’S A MINDSET.
In other words, digital is modern life, used for everything
from finding a burger joint to performing open heart
surgery on people who’ve found too many burger joints.
We are one of a handful of full-service agencies out there
born under this digital banner. This means we know the
difference between “shiny objects” and valuable innovation.
Our passion for - and focus on - digital culture gives us and
our client partners the ability to not only effectively
participate in the trends of today but accurately predict
what’ll come tomorrow. And with how fast platforms
change these days, it’ll probably be tomorrow.
TECHNOLOGY

THANK YOU
WHAT WE OFFER
FRIENDS WITH BENEFITS.
Comprehensive medical insurance via a choice from different coverage plans
offered through BlueCross BlueShield and Cigna; coverage becomes
effective on the first of the month following 30 days of employment.
Comprehensive dental insurance administered by MetLife; coverage
becomes effective on the first of the month following 30 days of
employment.
Comprehensive vision insurance administered by EyeMed; coverage
becomes effective on the first of the month following 30 days of
employment.
Company-paid short and long-term disability coverage, Employee Basic Life
Insurance, and AD&D benefits.
You may contribute to the company’s 401K plan after 6 months of
employment and participate in any profit-sharing EVB establishes moving
forward.
!
Ability to accrue up to 15 business days of paid time off (PTO) each year.
Commuter benefit program: you can save money by using pretax salary
for your commute expenses; effective after 30 days of employment.
!
Bagels, lox, and cream cheese every Monday am, Donuts every Friday am.
Plus additional treats offered on other days of the week.
!
The freedom to work on your ping pong skills or pool game and bragging
rights to being unbeatable.
!
The ability to hone your DJ skills on the office Sonos system.

THANK YOU
THEY SAY CLIENTS GET THE
WORK THAT THEY DESERVE.
WE’VE BEEN BLESSED WITH
SOME AMAZING CLIENTS.
!
There are a few threads that unite
everything we do: all our work is
designed to provoke. A smile, a like, a
click, a purchase. It’s also handmade
to reflect each client’s distinct brand
sensibility and their consumers’
personal experiences and
expectations.
!
We don’t work for our peers, we
don’t work for awards. We work to
solve the hardest problems for the
most interesting clients.
OUR WORK
http://vimeo.com/evolutionbureau
39VIDEO
STORIES
JCPENNEY: #TWEETING WITH MITTENS
winning the Superbowl hands-down
SKITTLES: MOB THE RAINBOW
turning likes into love
OFFICEMAX: ELF YOURSELF
big result from a small package
RED THUMB REMINDER
saving lives...with nailpolish
CHIVAS
global experience of personal passion
FACEBOOK: STUDIO
connecting creators to a new platform
MEOWMIX: CATSTARTER
when memes collide
EACH OF THESE ARE LINKS.
TRY ONE.

THANK YOUTHANK YOU
CATSTARTER
CHALLENGE
We were tasked with building engagement, affinity, and advocacy by creating real emotional
connections between our brand, cat owners, and their cats.
SOLUTION
Rather than create more cat content for people to share, we wanted to get Meow Mix back
into the conversation in a big way. So we created a whole new way to bring cat lovers closer
to their cats by creating a Kickstarter-style platform specifically for cat ideas. We called it
Catstarter: Things that cats love made by people who love cats.
RESULT
Catstarter just launched a few weeks ago and is already making waves in and out of the cat
community. With nearly 20 thousand votes cast and video views, the site itself has clearly
struck a cord. We've seen positive implications for the brand extend far being just the
website. Meow Mix conversation buzz has increased by 24% since the campaign launched
and posts on Facebook seeing engagement rates nearly double the norm. With coverage
from sources like AdWeek and Digiday, Catstarter is shifting the perception of the brand
from an old school to a far more relevant space.
www.meowmix.com/catstarter/
SITUATION
Meow Mix has been a household name to almost every cat owner for years. But the cat food
shelves of today have become saturated with competition. This has driven brand equity and
loyalty down.

THANK YOUTHANK YOU
CHALLENGE
JCPenney wanted to promote their GO USA Mittens during the most crowded media day of the year - the Super Bowl.
SOLUTION
Instead of a costly Super Bowl commercial, we devised a fun plan on Twitter. During the game, we sent out tweets with
horrible typos. Just as we expected, culture reacted like crazy. After we got everyone talking about us, we revealed
that we were, in fact, tweeting with mittens.
RESULT
With no paid support, JCP saw staggering increases in awareness and engagement metrics.
‣ Social impressions increased by 231% week-over-week. JCP brand garnered more than 1 BILLION social impressions
the week of 2/2 (source: NETBASE)
‣ Increased sales of Go USA mittens by 105% via JCP.com (source: JCP Internal Sales Data)
‣ Grew conversation volume for the brand by 848% on Twitter (source: SYSOMOS) and JCP was the second-most
mentioned brand during the game despite not airing a commercial (SYSOMOS)
‣ JCP was @mentioned more than any brand airing a commercial (source: Salesforce) and the Twitter community
increased by 8.5K new followers, increasing reach for future efforts
SITUATION
JCPenney is in a turnaround. We’ve been working with them on all their social and untraditional marketing to find their
voice and connect with their customers in a more relatable and responsive way.
#TWEETINGWITHMITTENS

THANK YOUTHANK YOU
MOB THE RAINBOW
CHALLENGE
Skittles was the third-largest brand on Facebook behind only Coke and Starbucks. Much of
this growth had come organically and the brand needed a way to keep this massive fan base
engaged, while giving new fans a reason to connect with the brand.
SOLUTION
We developed a campaign called "Mob the Rainbow," which allowed fans to engage with the
brand on Facebook and see their action have real-world, physical effect. For example, we
called on the Skittle mob to send a Valentine's Day card to an unsuspecting meter maid. In
the end, there were four Skittles Mobs. Each event was filmed and redistributed as online
content.
RESULT
Not only was the Mob the Rainbow campaign success at engaging the current Skittles fan
base, it also was an effective means at attracting new fans. During the year that Mob the
Rainbow ran, the Skittles fan base increased by ten million fans, making it the fastest-
growing brand on Facebook. The brand continues to be a big driver of growth in the
Wrigley/Mars portfolio.
video case study
Recreated PMS
san francisco / boulder page 21
EVOLUTION BUREAU
Skittles has always been a social media leader. The brand has
never had a problem collecting fans. By January 2010, Skittles had
organically grown to be Facebook’s 3rd largest brand with a fan
base of 3.5 million people.
Only a couple of brands had been there before. This was
unchartered territory. What comes next? What do you do when
it’s time to stop “fan collecting” and start “activating” the fan base
that you’ve created?
Wrigley presented Evolution Bureau with an amazing challenge,
namely “what do we do with a Skittles army that is 3.5 million fans
strong?” We knew that we needed to think beyond the typical
Facebook stuff, like status updates and offers. The Skittles fans
deserved more. They had stepped forward and asked to be closer
to this brand. We owed them something for their loyalty.
We wondered if it would be possible to mobilize the Skittles
Facebook army to take real action in the physical world. We
decided to give it a try. We called the campaign “Mob
the Rainbow.”
PROJECT
MOB THE RAINBOW
CLIENT
QUESTION CASE STUDIES
The first Skittles “mob” was a
Rainbow.” In the days leading
Skittle mob a simple task: send
meter maid who doesn’t get m
was done through a single sta
by a fictional Facebook charac
Fans were driven to a Mob the
they could chose to participat
digital Valentine.
We had 45,000 fans participa
the cards were in, the agency
it with Skittles stickers, grabbe
out to ambush our beloved me
had no idea we were coming;
an odd character, dressed as c
serenade her and drop off 45,0
The entire mob was captured
through the Skittles Facebook
participants to view their work
currency. It was also used to fu
more fans to the Skittles Face
QUESTION
san francisco / boulder page 22
EVOLUTION BUREAU
The first Skittles “mob” was a pilot program called “Valentine the
Rainbow.” In the days leading up to Valentine’s Day, we gave the
Skittle mob a simple task: send a physical Valentine to a deserving
meter maid who doesn’t get much love the rest of the year. This
was done through a single status update to the Skittles profile page
by a fictional Facebook character we created called the “Mob Boss.”
Fans were driven to a Mob the Rainbow tab Facebook tab, where
they could chose to participate by sending a paper or
digital Valentine.
We had 45,000 fans participate in Valentine the Rainbow. Once all
the cards were in, the agency rented a white utility van, emblazoned
it with Skittles stickers, grabbed a few video cameras and headed
out to ambush our beloved meter maid with a message of love. She
had no idea we were coming; you can imagine her surprise when
an odd character, dressed as cupid, leapt out of a Skittles van to
serenade her and drop off 45,000 Valentine’s Day cards.
The entire mob was captured on video and distributed back
through the Skittles Facebook page and on YouTube. This allowed
participants to view their work and spread it around the Web as
currency. It was also used to further drive interest, engagement and
more fans to the Skittles Facebook page.
san francisco /
EVOLUTION BURE
To quickly capitalize on the success o
into the second mob. We called it “Po
the Skittles Mob, now 5 million strong
to see. We gave them 3 choices: 1) A
Elevator Mariachi Band or 3) A Tube
a fierce 72-hour battle, consisting of
was a clear winner. The agency had 2
Gifting Tree. The EVB production tea
weekend shoot. They found the perfe
of Skittles and waited. The people ca
rainbow fruit. Again, the entire produ
redistributed through the Skittles com
For the third mob we wanted to go b
mob the power to send a kid to colle
We told the Skittles mob that if we re
would give away a $10,000 scholarsh
named James Fulp, at a “Bowling Ind
Indiana. Before we knew it, we receiv
little Jimmie to college.
The results of the first three mobs we
exceeded everyone’s expectations. T
page (LIKEs, views, comments, partic
1MM fans. More importantly, the con
first six months of the 2010, the Skitt
3.5 million to 15 million fans—an incre
over $11 million.
QUESTION

THANK YOUTHANK YOU
CHALLENGE
Office Max was never considered much of a Christmas shopping
destination. The office supply store wanted to increase its holiday
traffic to sell gadgets and stocking stuffers and needed a way to
attach its brand to the holidays.
SOLUTION
We knew we did not have the budgets to make a lot of noise in
the Q4 TV advertising frenzy, so we had to take a different
approach. We landed on a viral microsite called Elf Yourself,
which allowed users to upload their face on to a dancing elf.
RESULT
To date, Elf Yourself is the most successful viral marketing
campaign in history. In the two years that EVB worked on the
campaign, over 250 million people uploaded photos and took
part in the experience. Today, the elfing franchise that we
helped to create includes mobile apps, Macy's Thanksgiving Day
Parade float, and a revenue-generated site through Jib-Jab. It
continues to be Office Max's sole holiday campaign.
ELF YOURSELFvideo case study

CHALLENGE
Despite numerous high-budget advertising campaigns, distracted
driving continues to be a real problem. So how can people curb this
nasty habit?
SOLUTION
RED THUMB REMINDER
Instead of an ad campaign, our solution was to give people a
simple reminder. By painting the culprit thumb nail red, users were
reminded at the most important moment to put the phone down
and drive. It's an old school solution to a new world problem.
RESULT
‣ The introductory video has been viewed 325K times
‣ The site itself has had 40K visits since a soft launch on 12/17
‣ Beyond owned channels, RTR has spread through the social fabric after being picked up by media
outlets like UpWorthy. We've even heard from students that has teachers talk about it in class.
‣ 25K shares of RTR content on channels we can report on
‣ Extending beyond the US, the effort has been covered in Australia, Japan, Poland, Canada, and
Mexico and the site has been visited by users from over 100 countries
‣ At 90 seconds long, the intro video for the effort requires far more of a user's time than a 15 or 30
second spot. Despite length, video engagement is high with the average view duration clocking in
at 60 seconds.
www.redthumbreminder.com/
EVERYONE
WHO DRIVES
AND HAS
A PHONE

THANK YOUTHANK YOU
CHALLENGE
The Chivas scotch whiskey brand is one of the world's premium
luxury spirits brands. Although it is known around the globe, the
perception of Chivas is very different in each country. In China and
Latin America, for instance, the brand is considered top-shelf
premium, while in the United States, it is thought of as dusty and old.
SOLUTION
The Chivas brand hired EVB to handle its global digital marketing
duties, which included developing digital and social strategy and
content to give the brand consistency across global marketing
on every social, digital, and mobile platforms.
RESULT
EVB worked with Chivas for just over a year. During that time,
we developed a consistent brand voice and toolkit across 23
markets and multiple multi-channel campaigns, which lead to a
million new Facebook fans and increased engagement across all
markets.
GLOBAL SOCIAL EXPERIENCE
video case study

THANK YOUTHANK YOU
CHALLENGE
Facebook has always had a rocky relationship with the marketing
community. To succeed and to continue to grow, the colossal
social network knew that it needed to win over advertisers and
convince them to move their campaigns to Facebook.
SOLUTION
Our research showed that there was a massive gap in trust between
Facebook and marketers. We needed to speak their language and
feel their pain. To win their hearts and minds, we couldn't just do it
through an ad campaign, we needed to create something valuable
that would use high-profile industry examples to show marketers
how they could built better social media marketing campaigns.
This was the birth of Facebook Studio.
RESULT
Facebook Studio had over a million page views the day it
launched. It has grown over the past few years to contain
thousands of case studies and other valuable information. The
site currently has over a million active users and the FB Studio
franchise has been extended to live events, award shows, and
sales tools.
STUDIOvideo case study
likes, comments and shares. The idea for the site was to provide
the perfect social engine that would reward agencies for helping to
educate and inspire other agencies.
This was the birth of Facebook Studio. The Facebook & EVB teams
worked tirelessly alongside each other for about eight months
of development, culminating in the launch of facebook-studio.
com in April 2011. At launch, the site contained a Showcase of
selected work, a Gallery of all work submitted, a Learning Lab
with educational videos, and an Agency Directory. Over the next
6 months, we added a blog and improved the UX and search
likes, comments and shares. The idea for the site was
the perfect social engine that would reward agencies
educate and inspire other agencies.
This was the birth of Facebook Studio. The Facebook
worked tirelessly alongside each other for about eigh
of development, culminating in the launch of faceboo
com in April 2011. At launch, the site contained a Show
selected work, a Gallery of all work submitted, a Learn
with educational videos, and an Agency Directory. Ov
6 months, we added a blog and improved the UX and
capability of the site. Everything that went into the de
and production of the site was managed by EVB.
The launch was supported with a Facebook and EVB-
relations campaign and the site was met with extraord
positive feedback from the advertising community. Th
what the community was missing and the constant st
positive Tweets, blog posts and status updates were p
likes, comments an
the perfect social e
educate and inspir
This was the birth
worked tirelessly a
of development, cu
com in April 2011. A
selected work, a G
with educational v
6 months, we adde
capability of the si
and production of
The launch was su
relations campaign
positive feedback
what the commun
positive Tweets, bl
a month, the site h
500,000 fans and
To build on the suc
chose to take their
popular Hackathon
Live events. Before
franchise that was

WE’D LOVE TO GET TO KNOW EACH OTHER BETTER.
WHITNEY BALL
whitney.ball@evb.com

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