Careers in New Media and Social Media Marketing

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Careers in New Media & Social
Media Marketing
featuring
Expert: Jelle Drijver, owner of MegaExposure
Hosted by:
LeeAnn Mutchler
Evisors Director of European Business Development

Careers in New Media & Social Media Marketing
• About Jelle Drijver
• Why b®other?
• How to benefit from LinkedIn
(both entrepreneurial and career wise)
• Simplify the use and minimize the time.
• Tools (monitoring and measuring) Twitter & Hoot Suite
• Q&A

About Jelle Drijver
• EMBA Grad of Nyenrode Business School
– In Breukelen (Between Amsterdam & Utrecht)
Netherlands
– A private business school established in 1946
– Ranked the 35th best business school in Europe by the
Financial Times.
• Owns own company called
MegaExposure
– Works on freelance consulting projects to help
companies improve their online presence
– Advises Dutch companies on how to get the most out of
Social Media Marketing presence by:
• Online branding
• Lead generation through inbound marketing
• Intro to new online tracking mechanisms

If a computer is not
connected to the
internet...
i consider it broken.

• And still lots of entrepreneurs
• Head in the sand PESSIMISTS

“A PESSIMIST IS
JUST AN OPTIMIST
THAT IS NOT YET
WELL INFORMED”

1996 year summary on Dutch television

TIME? OR
PRIORITIZING
“If you do what you’ve always did,
You’ll get what you always got”

If business comes your way without any effort, don’t bother.
http://youtu.be/x-Pw6j80o3A
Antelope Hits Tree
You Tube

“If you do what you’ve always did,
You’ll get what you always got”
“when a company does what it always did,
it will steadily get less then
what they’ve always got”
TIME?
OR PRIORITIZING

If you wait to long, competition might catch up with you and win.
http://youtu.be/m3O1e2l6yDg
Man helps a deer
from a Cheetah
You Tube

No matter what age
My Grandma

Boost your online presense

Source: MindFlash.com
See the rest at evisors.com/webinars/webinar/63

LinkedIn is:
• A business network
•An online map business
cards
•Always up to date
•Full of advanced search
options

Just creating a profile doesn’t do the
trick

•Stay in contact
•Get in contact
•Find peers (groups)
•Stay up 2 date (updates)
•Bring up 2 date (updates)
•Word of Mouse (Recommendations)
•Share Presentations
•Traffic to website

LINKEDIN = BUSINESS

Don’t annoy people

Source: Mashable.com

Source: MindFlash.com

•Who know’s who... You can see each others network
•Easy way to send messages to your contacts
•Participate in discussions, be active in groups
•Ask questions
•Gain information from your network and group members
•Answer questions (credibility).
•See who viewed your profile (Settings).
•Recommendations (Trust).
•If someone is looking for you, you can be found!
On LinkedIn:

Imagine:
Chef or Owner of a restaurant?
Your brother/friend/colleague?

1. Make sure your profile is complete (100%)
2. Expand your network
3. Make sure people can find you (and don’t be shy)
Let’s Go!:
>!<
Don’t add contacts before your profile is complete!

Step 1: Make complete profile (100%)

Choose a
professional photo
Step 1: Make complete profile (100%)

Who can see what?
- Relations
- Relations of relations
- People outside your network
What do you have to hide?

Pick a user friendly url to put in your email footer of on your business card

Skills en Expertise has a less value then recommendations but is still interesting.

Who has viewed my profile?

Step 2: expand your network
example:
Marloes Menger

Expand your network

Expand your network:

Please take the effort to make it personal
Dear Marloes,
I would like to add you to my contacts on Linkedin. If I can help you
with anything now or in the future (e.g. by introducing you to someone
in my network) let me know, I am most willing to help.
Best regards, Jelle

Step 3:
Make sure you are visible!
e.g.:
1/100 people in your network has an answer to your problem
30 connections is 0.3 persons (that’s nobody!)
300 connections is 3 pers.
- introducing
- recommending
- answering
- buying your services
- etc., etc.

• Be conscious of time
• Don’t become overwhelming
• Use your common sense
• Think before your post
• Everything is “P&P” - Public & Permanent

• What tool there there to minimize the investment of time?

Post to Linked/facebook in stream including preview

Twitter is just a network event or a crowded bar
80/20
Time
Fast
Monitoring

BOX CAR

Clicks on your links are tracked

Meassure the reach of your tweet with Tweetreach

PESSIMIST?

OPTIMISTS

Thanks for Joining & Good Luck!
http://www.evisors.com/expert/2041
Book a One-on-One
Session with Jelle:
Get career coaching focused on:
• Sales & Marketing
• Social Media Marketing
• Startup Marketing
…and more!

Questions & Answers

Questions & Answers
Question 1:
What should listeners focus on if they want
to pursue a career in new media?
See the answer at evisors.com/webinars/webinar/63

Questions & Answers
Question 2:
How important is previous experience when
looking for a career in this sector?

Questions & Answers
Question 3:
What is the salary range for a new media
marketing expert?

Careers in New Media and Social Media Marketing

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