This document discusses different types of media used to promote films, including red carpet photos, still images from films, and television commercials. The author notes that red carpet photos promote films on a personal level through the actors, while still images from films promote the story and excitement visually. Television commercials are seen as effective because they show short clips without giving away too much of the film's plot. Overall, the document analyzes how various media give audiences a taste of films to generate interest without revealing too much.