Engadget posted an article asking, “What would you change about the HTC EVO 3D?” Not owning the phone, I wanted to look it up and compare the “3D” to the first generation EVO to see what HTC had to say about it.

1. My first impression:
HTC EVO 4G versus HTC EVO 3D
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@EverybdysCritic

2. The Setup:
Engadget posted an article asking, “What would you
change about the HTC EVO 3D?” Not owning the
phone, I wanted to look it up and compare the “3D”
to the first generation EVO to see what HTC had to
say about it.
http://www.everybodyscritic.com | @EverybdysCritic

3. I started by doing some
digging on HTC’s site
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4. HTC’s homepage is clean and readable
If you are visiting HTC’s site, you probably know they make phones. The menu is clear and
directs the user to click through rather than inundate him with sub-menus.
http://www.everybodyscritic.com | @EverybdysCritic

5. HTC’s homepage is clean and readable
If you are visiting HTC’s site, you probably know they make phones. The menu is clear and
directs the user to click through rather than inundate him with sub-menus.
The slogan is genius and
stands out nicely
http://www.everybodyscritic.com | @EverybdysCritic

6. HTC’s homepage is clean and readable
If you are visiting HTC’s site, you probably know they make phones. The menu is clear and
directs the user to click through rather than inundate him with sub-menus.
The slogan is genius and
stands out nicely Mousing over Phones
leaves just one sub-
option
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7. HTC’s homepage is clean and readable
If you are visiting HTC’s site, you probably know they make phones. The menu is clear and
directs the user to click through rather than inundate him with sub-menus.
The slogan is genius and
stands out nicely Mousing over Phones
leaves just one sub-
option
The slideshow is
direct – one button
per slide
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8. The user clicks Phones…
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9. The user clicks Phones…
… and has 7 pages worth to sift through
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10. The user clicks Phones…
… and has 7 pages worth to sift through
Filters are nice but I haven’t
committed the carrier-phone
relationships to memory
http://www.everybodyscritic.com|| @EverybdysCritic
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11. The user clicks Phones…
… and has 7 pages worth to sift through
Filters are nice but I haven’t
committed the carrier-phone Should I just browse
relationships to memory Amazon.com
because at least
they have reviews?
http://www.everybodyscritic.com|| @EverybdysCritic
http://www.everybodyscritic.com @EverybdysCritic

12. The user clicks Phones…
… and has 7 pages worth to sift through
Filters are nice but I haven’t
committed the carrier-phone Should I just browse
relationships to memory Amazon.com
because at least
they have reviews?
Why does HTC
have a
BlackBerry?
http://www.everybodyscritic.com|| @EverybdysCritic
http://www.everybodyscritic.com @EverybdysCritic

13. The user clicks Phones…
… and has 7 pages worth to sift through
Filters are nice but I haven’t
committed the carrier-phone Should I just browse
relationships to memory Amazon.com
because at least
they have reviews?
I see 2 Wildfire
phones… why Why does HTC
does color make have a
for a different BlackBerry?
phone?
http://www.everybodyscritic.com|| @EverybdysCritic
http://www.everybodyscritic.com @EverybdysCritic

14. What was I doing?
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15. Oh yeah, EVO vs EVO 3D
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16. HTC has a compare wizard… cool
Navigating the wizard is straightforward, albeit cumbersome feeling
1
1. Find the phone in the
giant list
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17. More compare…
1
2. Hit “Add to Compare”
(Is compare being used
as a verb or noun here?
Who cares!)
2
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18. And more compare…
1
3
5
4
3. Find your next phone
4. Add to compare
5. Hit Compare (!)
2
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19. Ready to move on?
1
3
5
4
Yeah! I’m
ready!
2
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20. The moment of truth
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21. The moment of truth
For the record, I did not cut this screenshot off early
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22. As a consumer, I would
look at this and think…
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23. The moment of truth
Processor means speed,
and bigger GHz = more
speed, so, EVO 3D has .2
more
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24. The moment of truth
Processor means speed,
and bigger GHz = more
speed, so, EVO 3D has .2
more
Why does .2 version
difference matter? What is
Sense? Why is Android
trademarked
inconsistently?
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25. The moment of truth
Processor means speed,
and bigger GHz = more
speed, so, EVO 3D has .2
more
Why does .2 version
difference matter? What is
Sense? Why is Android
trademarked
inconsistently?
What is the difference
between eMMC and
ROM, and why are they
being compared? The
one on the left looks
bigger.
http://www.everybodyscritic.com | @EverybdysCritic

26. The moment of truth
Processor means speed,
and bigger GHz = more
speed, so, EVO 3D has .2
more
Why does .2 version
difference matter? What is
Sense? Why is Android
trademarked
inconsistently?
What is the difference
between eMMC and
ROM, and why are they
being compared? The
one on the left looks
bigger.
Does 2000 mean I will get
better reception in my
home?
http://www.everybodyscritic.com | @EverybdysCritic

27. The moment of truth
Processor means speed,
and bigger GHz = more
speed, so, EVO 3D has .2
more
Why does .2 version
difference matter? What is
Sense? Why is Android
trademarked
inconsistently?
What is the difference
between eMMC and
ROM, and why are they
being compared? The
one on the left looks
bigger.
Does QHD mean 3D? If
Does 2000 mean I will get
the one on the left
better reception in my
DOESN’T say Touch, does
home?
it still support Touch?
http://www.everybodyscritic.com | @EverybdysCritic

28. What about…
http://www.everybodyscritic.com | @EverybdysCritic

29. What about…
Speaker-
phone
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30. What about…
Speaker- Preloaded
phone Apps
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31. What about…
Speaker- Preloaded Pricing
phone Apps
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32. What about…
Speaker- Preloaded Pricing
phone Apps
Release
date
Dimensions
Camera
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33. What about…
Speaker- Preloaded Pricing
phone Apps
Release
date
Dimensions
Video chat
Camera
Weight
Battery life
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34. Just in case you run a
compare, leave the
window open for a while,
and hit BACK on your
browser…
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35. You find out that HTC’s website is… Alive!?
The scary part about this is that after someone conceived of using this workflow, someone else
likely approved it…
If only my
webpages
were organic…
Dear Site Map,
You cannot help me solve my
problem, because rather than
present solutions, you just present
line-items.
Thanks,
Everybody’s Critic
http://www.everybodyscritic.com | @EverybdysCritic

36. What have we learned?
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37. HTC’s strategy?
Build phones that are all pretty similar;
overwhelm consumers with choice; hope
they pick our phone at the end of the day
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38. What about the EVO vs
the EVO 3D?
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39. The Conclusion:
If HTC can’t tell me the differences on their
own site in a clear manner, I don’t really care.
http://www.everybodyscritic.com | @EverybdysCritic

40. Want more?
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@EverybdysCritic