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My Library is a Real Library
Because of ILL
46th Annual Colorado Interlibrary
Loan Conference
John Chrastka
@mrchrastka @everylibrary
EveryLibrary is the first national political action
committee for libraries.
We help build voter support for library funding.
About EveryLibrary
Built as a 501c4 to do training and coaching for
staff and boards on Information Campaigns
AND to support “Get Out the Vote” and
Vote YES by local ballot committees.
Donor supported pro-bono advising and
consulting.
Since September 2012:
➔26 campaigns
➔20 wins
➔over $46.2 million in stable tax money for
libraries
➔Average donation is $48.50
➔ROI of $1 : $1600
What have we learned?
Five huge things about voter, funder,
advocate, and constituent behaviors:
What have we learned?
1. Voter behavior is driven by “belief in” and “nostalgia
about” libraries. Use doesn’t matter.
- 37% solid, 37% swayable, 25% no
What have we learned?
1. Voter behavior is driven by “belief in” and “nostalgia
about” libraries. Use doesn’t matter
- 37% solid, 37% swayable, 25% no
2. Voters look to the “passionate librarian” as much as
the “effective institution”.
What have we learned?
1. Voter behavior is driven by “belief in” and “nostalgia
about” libraries.
- 37% solid, 37% swayable, 25% no
2. Voters look to the “passionate librarian” as much as
the “effective institution”.
1. Voters are consumers.
What have we learned?
1. Voter behavior is driven by “belief in” and “nostalgia
about” libraries.
- 37% solid, 37% swayable, 25% no
2. Voters look to the “passionate librarian” as much as
the “effective institution”.
1. Voters are consumers.
2. Marketing works.
What have we learned?
1. Voter behavior is driven by “belief in” and “nostalgia
about” libraries.
- 37% solid, 37% swayable, 25% no
2. Voters look to the “passionate librarian” as much as
the “effective institution”.
1. Voters are consumers.
2. Marketing works.
3. Opposition must be engaged.
What does this mean for resource
sharing and ILL?
My Library: Berwyn Public Library
My Library: Berwyn Public Library
55,000 service population / 28,000 cards
$2.9 million tax revenue
$2.3 million is staffing
$266k on materials / $4.83 per capita
235,625 visits w/ 25k attending programs
*2014 BPL IPLAR
BPL - Collections
95,384 books
322 magazines
12,015 cds
11,853 dvds
38 licensed databases
328,973 = Total number of materials
loaned
BPL - Plus
Interlibrary loan and
resource sharing
makes my library
43% bigger
What Nobody Knows, Matters
● How do we tell our story?
● Who do we tell it to?
The Illinois Systems Story
May 2010:
“Anne Craig, director of the Illinois State Library, "that the financial picture in
Illinois is very dire. There is no money! System funding has been vouchered to
the Comptroller’s Office, but when it will be released is unknown. The State
Library has a total of 1,277 vouchers being held in the Comptroller’s Office that
total $24 million. This includes the Public and School Per Capita Grant awards.
Ms. Craig instructed the library systems to focus on two services, delivery and
LLSAP [Local Library System Automation Program]. If there is any money left,
then other services can continue."”
- American Libraries Magazine, 5/19/10
The Illinois Systems Story
December 31, 2010 deadline
$12 million shortfall
Budgeted and allocated, but “stuck”
What unsticks?
What Nobody Knows, Matters
● How do we tell our story?
● Who do we tell it to?
This Guy
How do we tell our story?
Traditional ILL and Resource Sharing Stories:
● Get everything you want
● Your library is bigger
● We’re sharing!
How do we tell our story?
Colorado Library Courier
The Colorado Library Courier is a service of the Colorado Library Consortium
(CLiC) that delivers interlibrary loan materials between member libraries within
the state, and connects member libraries to the courier networks of other
states. Managing the courier system is one of the ways CLiC meets its goal to
expedite the discovery, selection, and delivery of information and materials to
library patrons in Colorado.
Courier Facts
● Serves more than 380 libraries in Colorado
● Makes more than 13,800 stops a week
● Drivers cover 14,000 miles a day
● Delivers ~6 million items a year
● Costs, on average, about $0.25 to $1.00 per item
Four New Stories
● Logistics Solutions Provider
● Big Data Enterprise
● Sharing Economy at Scale
● Open Source Community
How do we tell our story?
Policy Solutions You’ve Created by
Being Awesome
1. Local taxes are not used locally
a. Sure, we’ll borrow but….
b. Remote circulation is like a donation….
c. Pick up anywhere means we’re serving “not us”...
d. 24/7 reference is suspicious...
2. You don’t honor borders
a. Municipal
b. State
c. National
You have created the first truly “supra-
jurisdictional” public entities in the USA
Four More New Stories
● Regional Taxing and Development Authority
● Leverage for under-resourced educational
institutions
● Data driven, responsive local government
● Data driven, efficient, and progressive
What have we learned?
1. Voter behavior is driven by “belief in” and “nostalgia
about” libraries. Use doesn’t matter.
- 37% solid, 37% swayable, 25% no
3. Voters are consumers.
“Companies like Google, Amazon,
eBay, and Uber are operating and
expanding services that allow
shoppers to order something online
and have it that same day, without
ever leaving home.”
E-Commerce Giants Are Battling To Own The 'Last Mile'
http://www.businessinsider.com/e-commerce-and-same-day-delivery-2014-9#ixzz3YcURiM1C
“Companies like Google, Amazon,
eBay, and Uber are operating and
expanding services that allow
shoppers to order something online
and have it that same day, without
ever leaving home.”
E-Commerce Giants Are Battling To Own The 'Last Mile'
Google Express Value Prop
Great stores delivered to your door
Same-day delivery on everything you love
Free delivery on eligible orders over $15*
San Francisco Manhattan
Peninsula & San Jose Chicago
West Los Angeles Boston
Washington, DC
Amazon's plea to feds: Let drones deliver
4/27/15
Amazon is asking the Federal Aviation Administration to loosen its proposed
rules for commercial drones so the company can use the devices to deliver
packages that weigh less than 55 pounds….
http://thehill.com/policy/transportation/240144-amazon-presses-feds-to-loosen-drone-regs
E-Commerce Giants Are Battling To Own
The 'Last Mile'
11/4/14
“Companies like Google, Amazon, eBay, and Uber are operating and expanding
services that allow shoppers to order something online and have it that same day,
without ever leaving home.”
“If they manage it, despite the expense and complexities involved
in delivering over the ‘last mile,’ these companies will grow e-
commerce's customer base (as well as its share of retail dollars),
and siphon off one of offline retail's last real competitive
advantages.”
Key Points from the Report
USE: Today, 2% of shoppers living in cities where same-day delivery is
offered have used such services. $100 million worth of merchandise will
be delivered via same-day fulfillment this year in 20 US cities.
CONSUMER EXPECTATIONS: Consumer interest in same-day delivery is
already fairly high. Four in 10 US shoppers said they would use same-
day delivery if they didn't have time to go to the store, and one in four
shoppers said they would considering abandoning an online shopping
cart if same-day delivery was not an option.
Key Points from the Report
DEMOGRAPHICS: The most common same-day delivery shopper fits a
very specific profile — millennial, highly likely to be male, urban-
dwelling, and young. The products people want delivered same-day are
also fairly niche.
BARRIERS: Despite all the competition in the same-day delivery market, it
still won't be easy to get people to pay for these services. 92% of
consumers say they are willing to wait four days or longer for their e-
commerce packages to arrive.
Niche Products
These are not niche products.
Books, CDs, DVDs, and other media are native
to their mix.
What have we learned?
1. Voter behavior is driven by “belief in” and “nostalgia
about” libraries. Use doesn’t matter.
- 37% solid, 37% swayable, 25% no
2. Voters look to the “passionate librarian” as much as
the “effective institution”.
1. Voters are consumers.
2. Marketing works.
3. Opposition must be engaged.
Thank You
John Chrastka
EveryLibrary
@mrchrastka @everylibrary

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EverLibrary at 46th Annual Colorado ILL Conf 30 April 15

  • 1. My Library is a Real Library Because of ILL 46th Annual Colorado Interlibrary Loan Conference John Chrastka @mrchrastka @everylibrary
  • 2. EveryLibrary is the first national political action committee for libraries. We help build voter support for library funding.
  • 3. About EveryLibrary Built as a 501c4 to do training and coaching for staff and boards on Information Campaigns AND to support “Get Out the Vote” and Vote YES by local ballot committees. Donor supported pro-bono advising and consulting.
  • 4. Since September 2012: ➔26 campaigns ➔20 wins ➔over $46.2 million in stable tax money for libraries ➔Average donation is $48.50 ➔ROI of $1 : $1600
  • 5. What have we learned? Five huge things about voter, funder, advocate, and constituent behaviors:
  • 6. What have we learned? 1. Voter behavior is driven by “belief in” and “nostalgia about” libraries. Use doesn’t matter. - 37% solid, 37% swayable, 25% no
  • 7. What have we learned? 1. Voter behavior is driven by “belief in” and “nostalgia about” libraries. Use doesn’t matter - 37% solid, 37% swayable, 25% no 2. Voters look to the “passionate librarian” as much as the “effective institution”.
  • 8. What have we learned? 1. Voter behavior is driven by “belief in” and “nostalgia about” libraries. - 37% solid, 37% swayable, 25% no 2. Voters look to the “passionate librarian” as much as the “effective institution”. 1. Voters are consumers.
  • 9. What have we learned? 1. Voter behavior is driven by “belief in” and “nostalgia about” libraries. - 37% solid, 37% swayable, 25% no 2. Voters look to the “passionate librarian” as much as the “effective institution”. 1. Voters are consumers. 2. Marketing works.
  • 10. What have we learned? 1. Voter behavior is driven by “belief in” and “nostalgia about” libraries. - 37% solid, 37% swayable, 25% no 2. Voters look to the “passionate librarian” as much as the “effective institution”. 1. Voters are consumers. 2. Marketing works. 3. Opposition must be engaged.
  • 11. What does this mean for resource sharing and ILL?
  • 12. My Library: Berwyn Public Library
  • 13. My Library: Berwyn Public Library 55,000 service population / 28,000 cards $2.9 million tax revenue $2.3 million is staffing $266k on materials / $4.83 per capita 235,625 visits w/ 25k attending programs *2014 BPL IPLAR
  • 14. BPL - Collections 95,384 books 322 magazines 12,015 cds 11,853 dvds 38 licensed databases 328,973 = Total number of materials loaned
  • 16. Interlibrary loan and resource sharing makes my library 43% bigger
  • 17. What Nobody Knows, Matters ● How do we tell our story? ● Who do we tell it to?
  • 18. The Illinois Systems Story May 2010: “Anne Craig, director of the Illinois State Library, "that the financial picture in Illinois is very dire. There is no money! System funding has been vouchered to the Comptroller’s Office, but when it will be released is unknown. The State Library has a total of 1,277 vouchers being held in the Comptroller’s Office that total $24 million. This includes the Public and School Per Capita Grant awards. Ms. Craig instructed the library systems to focus on two services, delivery and LLSAP [Local Library System Automation Program]. If there is any money left, then other services can continue."” - American Libraries Magazine, 5/19/10
  • 19. The Illinois Systems Story December 31, 2010 deadline $12 million shortfall Budgeted and allocated, but “stuck” What unsticks?
  • 20. What Nobody Knows, Matters ● How do we tell our story? ● Who do we tell it to?
  • 22. How do we tell our story? Traditional ILL and Resource Sharing Stories: ● Get everything you want ● Your library is bigger ● We’re sharing!
  • 23. How do we tell our story? Colorado Library Courier The Colorado Library Courier is a service of the Colorado Library Consortium (CLiC) that delivers interlibrary loan materials between member libraries within the state, and connects member libraries to the courier networks of other states. Managing the courier system is one of the ways CLiC meets its goal to expedite the discovery, selection, and delivery of information and materials to library patrons in Colorado. Courier Facts ● Serves more than 380 libraries in Colorado ● Makes more than 13,800 stops a week ● Drivers cover 14,000 miles a day ● Delivers ~6 million items a year ● Costs, on average, about $0.25 to $1.00 per item
  • 24. Four New Stories ● Logistics Solutions Provider ● Big Data Enterprise ● Sharing Economy at Scale ● Open Source Community
  • 25. How do we tell our story?
  • 26. Policy Solutions You’ve Created by Being Awesome 1. Local taxes are not used locally a. Sure, we’ll borrow but…. b. Remote circulation is like a donation…. c. Pick up anywhere means we’re serving “not us”... d. 24/7 reference is suspicious... 2. You don’t honor borders a. Municipal b. State c. National
  • 27. You have created the first truly “supra- jurisdictional” public entities in the USA
  • 28. Four More New Stories ● Regional Taxing and Development Authority ● Leverage for under-resourced educational institutions ● Data driven, responsive local government ● Data driven, efficient, and progressive
  • 29. What have we learned? 1. Voter behavior is driven by “belief in” and “nostalgia about” libraries. Use doesn’t matter. - 37% solid, 37% swayable, 25% no 3. Voters are consumers.
  • 30. “Companies like Google, Amazon, eBay, and Uber are operating and expanding services that allow shoppers to order something online and have it that same day, without ever leaving home.” E-Commerce Giants Are Battling To Own The 'Last Mile' http://www.businessinsider.com/e-commerce-and-same-day-delivery-2014-9#ixzz3YcURiM1C
  • 31. “Companies like Google, Amazon, eBay, and Uber are operating and expanding services that allow shoppers to order something online and have it that same day, without ever leaving home.” E-Commerce Giants Are Battling To Own The 'Last Mile'
  • 32. Google Express Value Prop Great stores delivered to your door Same-day delivery on everything you love Free delivery on eligible orders over $15* San Francisco Manhattan Peninsula & San Jose Chicago West Los Angeles Boston Washington, DC
  • 33. Amazon's plea to feds: Let drones deliver 4/27/15 Amazon is asking the Federal Aviation Administration to loosen its proposed rules for commercial drones so the company can use the devices to deliver packages that weigh less than 55 pounds…. http://thehill.com/policy/transportation/240144-amazon-presses-feds-to-loosen-drone-regs
  • 34. E-Commerce Giants Are Battling To Own The 'Last Mile' 11/4/14 “Companies like Google, Amazon, eBay, and Uber are operating and expanding services that allow shoppers to order something online and have it that same day, without ever leaving home.” “If they manage it, despite the expense and complexities involved in delivering over the ‘last mile,’ these companies will grow e- commerce's customer base (as well as its share of retail dollars), and siphon off one of offline retail's last real competitive advantages.”
  • 35. Key Points from the Report USE: Today, 2% of shoppers living in cities where same-day delivery is offered have used such services. $100 million worth of merchandise will be delivered via same-day fulfillment this year in 20 US cities. CONSUMER EXPECTATIONS: Consumer interest in same-day delivery is already fairly high. Four in 10 US shoppers said they would use same- day delivery if they didn't have time to go to the store, and one in four shoppers said they would considering abandoning an online shopping cart if same-day delivery was not an option.
  • 36. Key Points from the Report DEMOGRAPHICS: The most common same-day delivery shopper fits a very specific profile — millennial, highly likely to be male, urban- dwelling, and young. The products people want delivered same-day are also fairly niche. BARRIERS: Despite all the competition in the same-day delivery market, it still won't be easy to get people to pay for these services. 92% of consumers say they are willing to wait four days or longer for their e- commerce packages to arrive.
  • 37. Niche Products These are not niche products. Books, CDs, DVDs, and other media are native to their mix.
  • 38. What have we learned? 1. Voter behavior is driven by “belief in” and “nostalgia about” libraries. Use doesn’t matter. - 37% solid, 37% swayable, 25% no 2. Voters look to the “passionate librarian” as much as the “effective institution”. 1. Voters are consumers. 2. Marketing works. 3. Opposition must be engaged.