The Social Inbox presentation covers social media and email marketing and how they can be used to complement each other, instead of compete. This version of the original presentation includes statistics and context that's relevant to Kenya.
7. Internet Usage for Kenya
16M+
The number of Kenyans going online
on a daily basis
Internet Users
Source: CCK, iHub Research, July 2013
41.6%
Internet Penetration
The portion of the Kenyan
population that have access to the
internet
Source: CCK, iHub Research, July 2013
1.8M+
Facebook Users
Kenya ranks 7th in Africa for
Facebook usage.
@TwitterAds | Confidential
7
Source: SocialBakers
9. Successful social marketing
www.everlytic.co.ke
Lay down the groundwork
Get content shared from peer to
peer.
Refer a Friend
Social Sweepstakes
Flash Deal
Find the right tools
www.everlytic.co.ke | @everlytic | #SocialInboxKE
11. www.everlytic.co.ke
What’s the first thing you do when going online?
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Email
Facebook
News
www.everlytic.co.ke | @everlytic | #SocialInboxKE
Other Social
Network
Search
Engine
Twitter
12. www.everlytic.co.ke
93%
Use email to share information online
56%
Share information via Facebook
40%
Share information via SMS
www.everlytic.co.ke | @everlytic | #SocialInboxKE
22. Email and Mobile:
Match made for ROI
www.everlytic.co.ke | @everlytic | #SocialInboxKE
www.everlytic.co.ke
23. Mobile stats in Africa.
www.everlytic.co.ke | @everlytic | #SocialInboxKE
www.everlytic.co.ke
24. “Mobile users will do
everything desktop
users will do, provided
it’s presented in a
usable way”
www.everlytic.co.ke | @everlytic | #SocialInboxKE
www.everlytic.co.ke
31. www.everlytic.co.ke
• Social Media is an excellent magnet and
amplifier for email.
• Let them compliment rather than compete.
• Leverage social channels to enhance list
building efforts
• SMS has excellent open rate. Use it!
• Mobile is time sensitive, but effective
www.everlytic.co.ke | @everlytic | #SocialInboxKE
Explore how email is evolving in a social media environment
Everlytic is anintegrated email, mobile and social communications softwareStarted out in a garage 8 years ago, now over 50 staff membersCater for corporates and mom & pop shopsWe really love what we do
Focus on emerging markets
How has it changed the way your company communicates?10 years ago there was no Facebook, Twitter etc:News from the social mediaOpinions for purchase decisions
Funny, but interesting video that highlights how Social Media has become an integral part of our lives.
Slide shows 2012 Stats Kenya has experienced 27.5 % growth between 2000 - 2012 for internet usage Figures are higher in 2013 - according to iHub stats 16 M internet users as of 2013
These are the largest FB markets in Africa Almost 2 million Kenyans sharing brand stories and purchase decisions on FBIf you are a brand and you are not interacting with potential clients on FB, you are missing out.
Inherently built for sharing and engagement, perfect place to cultivate valuable business relationships.Move from a company-to-buyer marketing model to a peer-to-peer influence model – incentivize people to share
Each year people predict the death of email, research proves otherwiseEmail second only to organic SEO for ROI [eConsultancy survey 2013]The average return on each pound spent on email was £21.48Salesforce Acquires ExactTarget for $2.5B
We asked people what is the first thing that they do when going online. (Everlytic research)Results where overwhelmingly emailThat’s because email is a productivity tool
People still prefer email for sharing important contentThat’s because of the privacy and trust in email
Need you email to create any account onlineFabric of online interaction
Social sharing can increase click-through rates as much as 30% [Email Marketing and Social Sharing Media Integration Report“]85% of the retailers surveyed included a Facebook link in their email campaigns
Not just about adding icons to a mailerUsing social media as research for topical contentSharing online versions of mailer on social mediaTesting subject lines by posting on twitter
Let people know what you want the to doClear call to actionBeautiful, simple and elegant design
Again, simple email designMailer was created with single purpose of promoting social media channels
Fan to customer model to measure ROI from SM spend by moving fans trough funnel to be subscribers
FacebookiFrame for growing subscriber base.
iFrame creation example in facebook
http://www.youtube.com/watch?v=0bXjgx4J0C4Video on how Mobile is transforming AfricaMobile has revolutionized how Africa communicates, shops and plays
Mobile is a transformative force in AfricaBiggest challenge in mobile is usabilitySecond challenge is feature phones. SMS addresses this challenge
More than half of S. Africans prefer to read emails on the go
Fixed lines vs mobile – 70% more people use mobile phones than fixed lines Mobile opens up a whole new market, especially for lower LSMsSource: iHub Research published on blog
SMS and email make a great combination.
Don’t send SMS at night or too early in the morningSend something that is valuable and has a clear call to actions
SMS has an insane read rate
Case StudyKFC ran an sms campaign with coupons on free extra when buying a mealThe results were very good.13% of coupons were redeemed