2. We’re
Young
Alumni
Brent
Grinna,
Founder
&
CEO
• Brown
(BA),
Harvard
(MBA,
Honors)
• Captain
of
Brown
Varsity
Football
• William
Blair,
Madison
Dearborn
• VP
of
Brown
Football
Association
Jesse
Bardo,
Director
of
Sales
• Phillips
Andover,
Wesleyan
(BA)
• Leading
education
social
media
expert
• Director
of
www.edsocialmedia.com
Courtney
Camps,
Relationship
Manager
• Brimmer
and
May,
Bowdoin
College
• Lead
marketing
at
Carney,
Sandoe
• Manages
customer
success
September
2011
4. Existing
Alumni
Solutions
Print
Directories Web
Directories Social
Networks
Pros Pros Pros
• Opt-‐out • Opt-‐out • Excellent
data
quality
• Full
location
data • Full
location
data • Better
filtering
Cons Cons Cons
• Expensive
($80+) • Poor
design • Opt-‐in
• 5
year
publishing
cycle • Limited
filtering • Minimal
location
data
• No
filtering • No
link
to
social
graph • Limited
alumni
focus
September
2011
5. EverTrue
Solution
EverTrue
For
Alumni
Opt-‐Out
*
Location-‐Based
*
Filtering
*
Social
Graph
EverTrue
For
Schools
Data
Collection
*
Analytics
*
Push
Notifications
September
2011
7. Geographic
Engagement
High
US
Engagement
• 97%
of
sessions
in
the
United
States
-‐
heavy
New
England
/
East
Coast
usage
• Top
5
states:
Massachusetts,
Colorado,
New
York,
California,
Maine
• Canada
and
Japan
rank
#2
and
#3,
respectively
September
2011
8. Data
Updates
“Suggest
an
Update”
• >
40
updates
in
first
month
• Updates
include
address
change,
phone
numbers,
e-‐mail
addresses
and
career
moves
Sample
Update
September
2011
