This document summarizes a presentation about implementing a mobile strategy. It discusses the rapid growth of smartphone and tablet adoption in recent years. It also shows data on mobile app usage from EverTrue and Facebook user growth. The presentation advocates reimagining organizations' strategies around mobile and highlights EverTrue's work with the VMI Alumni Association to build their mobile presence.
9. Interest in Buying in Next 6 Mo.
(USA Kids 6-12 Years Old)*
iPad 48%
Nintendo Wii U 39%
iPad Mini 36%
iPod Touch 36%
iPhone 33%
Kinnect for Xbox 360 31%
0 12.5 25 37.5 50
#CASEINSPIRES *Nielson