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`

for alumni engagement
           &
   prospect research
Brent Grinna (@brentgrinna)
Founder & CEO, EverTrue
Board Member, Brown Alumni Association
Why Bring Advancement to   ?
*Credit: LinkedIn Marketing
Global Reach
                     LinkedIn’s user base of 200M represents 200 countries.

                                  Members by Country*




*Credit: Amodiovalerio Verde
An Influential Bunch
                              4 in 5 LinkedIn users drive business decisions.

                        42% of members make over $100,000 a year in salary.

                39% are Managers, Directors, Owners, Chief Officers or VPs.

               Accounts for executives from all 2011 Fortune 500 Companies.


     93% more likely to be college graduates than the average adult online.


*Credit: LinkedIn Marketing
Activity
     73% Use LinkedIn to network with other professionals.

      2 out of 3 use LinkedIn to keep up with industry news.

  In 2011, LinkedIn users conducted 4.2B professional searches.

There are more than 2M company pages & 1M groups on LinkedIn


In the last year, LinkedIn has experiences a 170% inc. in mobile use.
Best Practice:
Using        Groups for Alumni
The Group Manager
Have One Group
Lock It Up




Keeping your group locked keeps out spammers. It allows
you to personally welcome members into the community.

Bottom-line: you don’t want random people in your group
               and neither do your alumni.
    Example: Deerfield - http://linkd.in/WIgJmg
Group Analytics




Example: Harvard-Westlake - http://linkd.in/V2Ypq3
Benchmarking
LinkedIn alumni group members per student - summer 2011
The Eight Schools - January 2013
  3



2.25



 1.5



0.75



  0    Andover   St. Paul’s   Deerfield Academy   Choate Rosemary Hall   Lawrenceville School Northfield Mount Hermon   Exeter   Hotchkiss School




                                      Today                                      Summer 2011

                   *Size of LinkedIn Alumni Group / Enrollment
Grow Your Group by 5pm Today
          http://bit.ly/Y84pSY




       Example: Shady Side Academy
Prospect Research
   on
Andover                                                Exeter

Top 5 Industries            Top 5 Employers           Top 5 Industries           Top 5 Employers
1. Financial Services       1. Accenture              1. Financial Services      1. Goldman Sachs
2. Law Practice             2. J.P. Morgan            2. Law Practice            2. Google
3. Marketing                3. Merrill Lynch          3. Marketing               3. IBM
4. Information Technology   4. Fidelity Investments   4. Investment Management   4. J.P Morgan
5. Management Consulting    5.Google                  5. Computer Software       5. Merrill Lynch


  Alums by Top Cities                                   Alums by Top Cities

     Boston                                                NYC
                                         26%                                                      24%
     NYC                     36%                           Boston                40%
     San Francisco                                         San Francisco
     Washington, DC                                        Washington, DC
                                                                                                   20%
     Other                     6%
                                         24%               Other
                                    9%                                                 7%   10%
Advanced Search
Saving Your Search
LinkedIn for Alumni
Being a Professional Resource to
     Alumni and Donors on
Profile Photo: Smile!

             Bad



             Bad




                    <-- 50-70%
           Great!   more inquiries
Be Fun to Talk To
Create a Captivating Headline & Summary




Customize your link



Give and Get: Recommendations & Endorsements
CardMunch!
2 people join LinkedIn every second


Summary:
1) Group Manager - Grow your Group by 5pm
2) Sub-groups - Bring your affinity groups online
3) Prospect research - simple targeting
4) Enhance your own profile
5) CardMunch - a great tool for fundraisers
6) Students - don’t let them graduate without LinkedIn


               Good Luck!
           brent@evertrue.com

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EverTrue: LinkedIn for Alumni Engagement & Prospect Research

  • 1. ` for alumni engagement & prospect research
  • 2. Brent Grinna (@brentgrinna) Founder & CEO, EverTrue Board Member, Brown Alumni Association
  • 5. Global Reach LinkedIn’s user base of 200M represents 200 countries. Members by Country* *Credit: Amodiovalerio Verde
  • 6. An Influential Bunch 4 in 5 LinkedIn users drive business decisions. 42% of members make over $100,000 a year in salary. 39% are Managers, Directors, Owners, Chief Officers or VPs. Accounts for executives from all 2011 Fortune 500 Companies. 93% more likely to be college graduates than the average adult online. *Credit: LinkedIn Marketing
  • 7. Activity 73% Use LinkedIn to network with other professionals. 2 out of 3 use LinkedIn to keep up with industry news. In 2011, LinkedIn users conducted 4.2B professional searches. There are more than 2M company pages & 1M groups on LinkedIn In the last year, LinkedIn has experiences a 170% inc. in mobile use.
  • 8. Best Practice: Using Groups for Alumni
  • 11. Lock It Up Keeping your group locked keeps out spammers. It allows you to personally welcome members into the community. Bottom-line: you don’t want random people in your group and neither do your alumni. Example: Deerfield - http://linkd.in/WIgJmg
  • 12. Group Analytics Example: Harvard-Westlake - http://linkd.in/V2Ypq3
  • 13. Benchmarking LinkedIn alumni group members per student - summer 2011
  • 14. The Eight Schools - January 2013 3 2.25 1.5 0.75 0 Andover St. Paul’s Deerfield Academy Choate Rosemary Hall Lawrenceville School Northfield Mount Hermon Exeter Hotchkiss School Today Summer 2011 *Size of LinkedIn Alumni Group / Enrollment
  • 15. Grow Your Group by 5pm Today http://bit.ly/Y84pSY Example: Shady Side Academy
  • 17. Andover Exeter Top 5 Industries Top 5 Employers Top 5 Industries Top 5 Employers 1. Financial Services 1. Accenture 1. Financial Services 1. Goldman Sachs 2. Law Practice 2. J.P. Morgan 2. Law Practice 2. Google 3. Marketing 3. Merrill Lynch 3. Marketing 3. IBM 4. Information Technology 4. Fidelity Investments 4. Investment Management 4. J.P Morgan 5. Management Consulting 5.Google 5. Computer Software 5. Merrill Lynch Alums by Top Cities Alums by Top Cities Boston NYC 26% 24% NYC 36% Boston 40% San Francisco San Francisco Washington, DC Washington, DC 20% Other 6% 24% Other 9% 7% 10%
  • 21. Being a Professional Resource to Alumni and Donors on
  • 22. Profile Photo: Smile! Bad Bad <-- 50-70% Great! more inquiries
  • 23. Be Fun to Talk To Create a Captivating Headline & Summary Customize your link Give and Get: Recommendations & Endorsements
  • 25. 2 people join LinkedIn every second Summary: 1) Group Manager - Grow your Group by 5pm 2) Sub-groups - Bring your affinity groups online 3) Prospect research - simple targeting 4) Enhance your own profile 5) CardMunch - a great tool for fundraisers 6) Students - don’t let them graduate without LinkedIn Good Luck! brent@evertrue.com