The Double-edge sword of Mobile Broadband and how to use it.

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Technologie Business

The Double-edge Sword of Mobile Broadband
How to use it in your favor
14th November 2013

(Evolution)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Mobile Evolution)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Subscriber Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Revenues Continue To Grow)

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(Broadband and LTE Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(3G and LTE Penetration Growth)

Corporate Overview 2013 rights reserved.
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(Smartphone Sales/Penetration Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Data Growth by Application)

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(Typical Smart-Phone Usage Per Day - UK )

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(Smartphone Usage USA)

Corporate Overview 2013 rights reserved.
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(The African Perspective)

Source: TheRoyceFunds Insights
Copyright © 2012 Jinny Software Ltd. All rights reserved.

(LTE in Africa) Commercial Launches

6 In Africa
•
Angola
•
Mauritiius
•
Namibia
•
South Africa
•
Tanzania (in progress)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(LTE in Africa) Commercial Launches

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Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Capital Investment)

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(Capital Investment)

Corporate Overview 2013 rights reserved.
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(Declining ARPU)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(The Rise of the OTT Challenges)
•
•
•
•
•
•

Is it all Doom and Gloom?
How do we manage the double edged sword?
How do we compete in an OTT and App enabled world?
How does the Operator remain relevant?
A Dumb Pipe and Data Channel?
How do we grow the business?

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Answers)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Double Edged Answer)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Top 10 Global Brands)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.

(90th - 100th Top Brands)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Branding)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Evolution of an Operator)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Technology)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Voice & SMS Usage & Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Messaging Revenue Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Messaging Revenue By Region)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Messaging Revenue Growth By Type)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.

(SMS Traffic Growth)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(VAS Consolidation & Cloud Computing To Reduce Costs)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.

(Case Study)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Diameter Signaling Control for QoS)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Filtering and Control for Increased Security)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

(Smart Calls & Messaging to Evolve Core Services)

Corporate Overview 2013 rights reserved.
Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.

(The Next Step)

Copyright © 2012 Jinny Software Ltd. All rights reserved.

RICHARD CHOI
richard.choi@jinnysoftware.com

(www.jinnysoftware.com)

Jinny Software Ltd., 29 North Anne Street, Dublin 7, Ireland.
Tel: +353 1 887 2626 Fax: +353 1 887 2692
Email: info@jinnysoftware.com
Web: www.jinnysoftware.com

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The Double-edge sword of Mobile Broadband and how to use it.

2. The Double-edge Sword of Mobile Broadband How to use it in your favor 14th November 2013

20. (The Rise of the OTT Challenges) • In the SmartPhone world, the App Store & Social Media are grabbing the attention of Smartphone users • The Operator Brand/Relationship is being diluted. • The perceived value of the MNO’s services is falling • Is it enough for MNOs just to enable the data channel? • How does the Operator remain relevant? Copyright © 2012 Jinny Software Ltd. All rights reserved.

22. (The Rise of the OTT Challenges) • • • • • • Is it all Doom and Gloom? How do we manage the double edged sword? How do we compete in an OTT and App enabled world? How does the Operator remain relevant? A Dumb Pipe and Data Channel? How do we grow the business? Copyright © 2012 Jinny Software Ltd. All rights reserved.

38. (Technology)  Reduce costs to increase gross margins  Increase and optimise quality of service to strengthen the brand identity  Protect and Engage subscribers and enterprises to create stickiness and brand loyalty  Evolve core services to differentiate and strengthen the brand  Think outside of the box Corporate Overview 2013 rights reserved. Copyright © 2012 Jinny Software Ltd. AllCopyright © 2012 Jinny Software Ltd. All rights reserved.

45. RICHARD CHOI richard.choi@jinnysoftware.com (www.jinnysoftware.com) Jinny Software Ltd., 29 North Anne Street, Dublin 7, Ireland. Tel: +353 1 887 2626 Fax: +353 1 887 2692 Email: info@jinnysoftware.com Web: www.jinnysoftware.com

The Double-edge sword of Mobile Broadband and how to use it.

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