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1
Elevate D.C.
Erik’s mobile: 404-808-4561
2
1.	
  Socialnomics
2.	
  Digital	
  Leadership
3.	
  Trends
Social Media and The Event Landscape with Erik Qualman
Socialnomics
5
6
7
Social Media and The Event Landscape with Erik Qualman
We	
  don’t	
  have	
  a	
  choice	
  on	
  whether	
  we	
  do	
  digital,	
  the	
  choice	
  is	
  how	
  well	
  we	
  do	
  it.
Social Media and The Event Landscape with Erik Qualman
Digital Leaders Are Made - Not Born
Simple True Act Map People
13SIMPLE
Social Media and The Event Landscape with Erik Qualman
!
“The trick isn’t adding stuff, 
it’s taking away.”
16
TRUE
17
#TRUE
18
ACT
19
!
“If you want less email, send less
email.” 
!
-­‐	
  Jeff	
  Weiner,	
  CEO	
  LinkedIn
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
TextWe’ve deleted the rogue tweet but
rest assured the Red Cross is sober
and we’ve confiscated the keys.
!
FLAWsome
24
MAP
Social Media and The Event Landscape with Erik Qualman
Social Media and The Event Landscape with Erik Qualman
27
!
“If you aren’t getting pushback
then you aren’t pioneering.”
!
-­‐	
  	
  Erik	
  Qualman
28
PEOPLE
Social Media and The Event Landscape with Erik Qualman
1.Lasting #Hashtag
2.Promote the #
3.Engage the external global audience
4.Socialization point person
5.LiveStream 
6.Curate & repurpose content 
7.Mobile App
8.Academy awards photo opportunities
9.Leverage speakers/executives/celebs
10.Free & Easy WiFi
11.Feedback from onstage
12.Watch Guy Kawasaki
31Lasting Hashtag
32
Promote #
#ElevateDC
33
Engage Externally
#ElevateDC
34
Live Stream
35
Socialization
Person
36
Curate
37
Mobile
38
Oscars
39Leverage
40
WiFi
41
Onstage
Feedback
42
Guy Kawasaki
43
Text Vegas to: 67076
44TRENDS
Momentum Marketing
Same	
  Day	
  &	
  An+cipatory
Social Media and The Event Landscape with Erik Qualman
40x	
  more	
  business	
  opportunities	
  
HR	
  >>	
  Digital	
  Team
Digital	
  Stamp	
  =	
  Digital	
  Footprints	
  +	
  Digital	
  Shadows
Social Media and The Event Landscape with Erik Qualman
51
Elevate D.C.
Erik’s mobile: 404-808-4561

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