PostBeyond | Social Media Advocacy Platform
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PostBeyond platform overview slide deck. Includes high level information on Employee Advocacy, Advocate Marketing, PostBeyond clients, PostBeyond app screenshots.
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PostBeyond | Social Media Advocacy Platform
- 1. Social Media Advocacy Platform
- 2. 1. Business Issue 2. What is an Advocate? 3. Why Engage Employees? 4. Aligning to Goals 5. Business Value 6. Employee Benefits 7. Solution Table of Contents
- 3. Business Issue There is an untapped resource that can help promote and grow your business – your employees. Most organizations want their employees to be advocates for their brand, but don’t have the processes or tools in place to facilitate advocacy at scale.
- 4. What is an Advocate? An advocate is someone who speaks out in support of a brand. Advocates can be… • Employees • Ambassadors • Partners • Customers
- 5. Why Engage Your Employees? Empowering employees to become advocates of your business is an essential part of marketing today. Customers turn to social media to discover new products / services and discuss their experiences with brands. It is essential to have the largest and most positive brand presence possible.
- 6. Aligning to Business Goals Advocacy programs align with key metrics across your organization. Marketing Sales HR Comms/PR DEMAND CLOSE RATE RECRUITING REPUTATION Message Reach – Inbound Leads – Earned Media – Social Engagement Leads -– Relationship Building – Lead Nurturing – Thought Leadership Employee Morale – Talent Referrals – Corporate Reputation – Candidate Pool Awareness – Thought Leadership – Internal Communications
- 7. Business Value Advocacy Programs Maximize Organic Reach and Trust of your Content Increase Engagement: Sharing, Voting, Attending, Buying Boost Employee Morale, Build Brand Champions Gain Insight through Analytics, Improve Content Performance
- 8. How will your Employees benefit? Rewards Employees can be rewarded with prizes for being a top social contributor. Recognition Employees can gain recognition from colleagues for being influential on social media. Engagement Employees feel more connected to the brand and are more aware of brand initiatives. Social Media Training Employees gain useful knowledge on social media strategies and best practices. Personal Brand Building Employees become more social media savvy and build their personal brand.
- 9. Who’s using Employee Advocacy?
- 10. The PostBeyond Solution PostBeyond makes it easy for employees to share their organization's social content. By distributing content through the personal networks of employees, PostBeyond expands the reach of a brand’s content and builds engagement through peer-to-peer conversations.
- 11. High-Level Workflow Brand Content Your Employees Personal Networks • Select the content you want shared by employees • Ensure messaging is on-brand • Draw attention to new content, increase visibility for old • Import content to create Posts in PostBeyond • Organize your Posts into categories • Make specific Posts available to specific user groups • Easy, one-click sharing to FB, LI, TW • Share from any device: mobile, tablet, laptop, desktop • Gamification with leaderboards to boost engagement
- 12. Company Name
- 13. Company Name
- 14. Admin Analytics, Gamification & Leaderboards
- 15. Social Media Advocacy Platform