1. Open cultural data: where is the value?
Milena Popova, Senior Marketing Specialist
31 March 2014, Manchester

2. Content
 Background
 Game change
 Value creation
 Case studies
 Future opportunities

3. Europe’s cultural heritage: the locked treasure
 Uneven pace of digitization of cultural heritage in Europe
 Heterogeneous datasets
 IPR issues

5. Open, Sesame!
 February 2012: data.europeana.eu (experimental pilot)
• 2.4 million objects under CC0 from 8 direct Europeana providers
encompassing over 200 cultural institutions from 15 countries
 July 2012: Europeana data exchange agreement (DEA) as the
only agreement between Europeana and its content providers and
aggregators
1. Metadata published under the terms of the Creative Commons CC0
1.0 Universal Public Domain Dedication (re-use without any
restrictions)
2. Each digital object (and the associated preview) needs to carry a
rights label
 September 2012: release of over 20 millions cultural records
under the CC0 on www.europeana.eu

6. 30.000.000+
Text, Images, Audio and Video

7. Where is the value?

9. Code: re-use
 Provide tools and infrastructure to enable creative re-use of
open cultural data
 Establish partnerships with content partners/open data
advocates
 Encourage application development through hackathons and
business incubation contests

10. Instrustructure

12. Partnership with Wikimedia

13. GLAM-WIKI Toolset
 Developed in partnership with 4 national chapters of Wikimedia
(UK, the Netherlands, France and Switzerland) and Europeana
 Allows automatic upload of large batches of openly licensed digital
versions of GLAMs’ content to Wikimedia Commons, the online
media repository for Wikimedia
 Encourages publication of open cultural content and its re-use
(benefits):
• Global outreach: GLAM digital content is easily accessible to the
multilingual audience of Wikipedia users worldwide
• Multiplier effect: hundreds of images generate millions of
impressions

14. First pilot upload

15. App competitions

16.  Hack4Europe roadshows 2011-2012
• 170 developers in 9 European countries, 79 prototypes
 Thematic hackathons and co-creation workshops
• Social Learning Space, 27-28 Feb 2014, Berlin organised by Berlin
Media School and Facebook Europe (WW1 theme)
 Apps4Europe open data competitions + business lounges
• Hack4Norway, 7-8 Feb 2014
• Hack4Sardinia, 29-30 May 2014
 Europeana Creative Challenges
• 1st
on History Education & Natural History Education, 14 April 2014
http://ecreativeeducation2014.istart.org
• 2nd
on Tourism and Social Networks, Sept 2014
• 3rd
on Design, Spring 2015

17. Case studies

18. Europeana demonstrator projects

19. Other API implementations

20. Apps competitions case studies
 Apps4Europe open data competitions + business lounges
• 4 culture-related finalists: Open Source Muse, Nostalgeo, SecondTake
and OldMapsOnline
 Europeana Creative Challenges
• Pilots on History Education & Natural History Education

21. Future opportunities
• Growing number of open datasets (incl. cultural)
• Stronger start up culture in Europe
• Viable apps – new ideas, clear business models,
great teams
• Niche/market-specific applications
(examples: tourism, education, entertainment,
retail)

22. Thank you!
Milena.Popova@europeana.eu