Knowledge is the Common Property of Mankind, Oslo, 30 Nov 2013

Knowledge is the common property of mankind:
#AllezCulture: Creating a new Commons
30 November 2013
Twitter: @JilCos

Wednesday, 4 December 2013
I think we are creating a new digital commons, a place where culture can be found in digitised form, for knowledge, for play, for reuse, openly available to everyone, respecting of the rights of
the creators.
Parliament and MS behind europeana connects culture, culture available for everyone
Robert Schumann
Should not underestimate the importance of culture, how it makes us view the world, how it helps understand each other and hence its effects on society and cohesion. It is therefore
important that culture can be available to all.
I therefore want to talk about the vision, Europeana as a catalyst for change, the need for further reform, some ideas on how we are going to get there i.e what can we do?

Vision:

ʻThe Union shall respect its cultural and
linguistic diversity, and shall ensure that
Europeʼs cultural heritage is safeguarded and
enhancedʼ- Article 3 Lisbon Treaty

Europeana was born as a political vision to create social and economical
capital

Vision:

Openly accessible digital cultural heritage will
foster the exchange of ideas and knowledge, lead
to a better mutual understanding of our cultural
diversity and support a thriving knowledge
economy in Europe
-Council of Europe 2008-

It sort to create a new enlightenment, new republic of
letters

www.dreams.europeana.eu

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locked down in building, hard to discover, hand it over, europeʼs fabulously rich culture, no access to important culture resources, to work, to play, to reuse, hand over to the people, digitally available but
disconnected, unlock, more widely available, what stuff to be used, new things based on
We have a much more enlightened society due to the digital shift we need to make sure that everyone gets to see and use our cultural heritage

Vision/Mission Europeana
Vision: we believe that openly accessible digital cultural heritage, fostering the
exchange of ideas and knowledge, leads to a better mutual understanding of our
cultural diversity and contributes to a thriving knowledge economy for Europe

Mission: Europeana is a cultural heritage sector catalyst for change. Together with
the network of Libraries, Museums, Archives, Audio Visual Collections and Creative
Industries we work to create new ways for people to engage with their cultural history
for work, learning or pleasure.

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From Europeanaʼs point of view it starts with our vision and mission
statements

A Catalyst for Change
What is Europeana,
What impacts has it had?



Europeana is not the standalone portal you see here. And it is not really about technology that is just the
enabler


It is an ecosystem of contributors of cultural heritage data, researchers and technologists who can manipulate and enrich that data, a network
of professionals who create policy for the use and reuse of the data and recently a growing group of creatives, developers and entrepreneurs
who will exploit that data, under open, fair and agreed conditions.
It has developed repositories of metadata and content from actually 2300 museums, libraries, archives and audio visual institutions from all
European Union & EFTA countries. This data is standardised, harmonised, multilingual, rights labelled and made interoperable. And is now
beginning to be used in classrooms, in augmented reality tourism, in serious games, etc. It is an underlying resource to be further distributed
and exploited. It is already in Commission speak a “digital service infrastructure” and is on the cusp of helping to create new things from old
clothes. i.e fuel for economic growth
Fundamentally it is a set of people who believe in the same thing - making culture available to all and have agreed to try to do this under a set
of common principles.

European Cultural Commons Principles

Access

Mutuality

Engagement

Attribution

Consistency

All of which is based on some shared principles, that are in many ways similar to those of the Age of Enlightenment and certainly reﬂect the concept that Knowledge is the common property of mankind.
via a series of workshops with policy makers and the network we have arrived at the following principles for our European Cultural Commons
Mutuality - Create a community, based on the principles of achieving mutual beneﬁt, acting in good faith and presuming it on behalf of others
Access - Provide a set of high-quality re-usable content, tools and services to enable creativity and innovation
Attribution - Commit to the principle of respecting rights through acknowledgement and attribution
Consistency - Build on the existing values and principles of our sector
Engagement - Commit, as members of the community proactively to use the commons and to contribute to it

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This is the business process of Europeana. It pulls cultural stuff in, it makes that stuff work together and it pushes stuff and information out
And it aims to have impact in 3 areas

Europeana supports economic growth:
Creative Industries in Europe are growing
fast (estimated 7% per annum) and they
need fuel.
Europeana provides that.
To date 770 businesses, entrepreneurs,
educational & cultural organisations are
re-using our data in websites, apps and
games.

Actually one of the more selﬁsh reasons why many in this audience might consider supporting our campaign for funding #allezculture - is the
ability to get your hands on the stuff that Europeana brings together and makes sure that you know if you can reuse it or not. Mckinsey

Impact 1:
Europeana Supports Economic Growth

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We have some great examples in the API being reused by the memory institutions themselves to take back content that is about their
countries heritage, that belongs or contributes to their collections, Or its reuse in education such as this site of the national science museums
which is powered by Europeana or our wonderful Open Culture App which came out of Glimworm, our next speaker, developing Muse in a
Europeana Hackathon and launching it as the Rijksmuseum reopened physically being able to apply the same basic software and idea to a
wider set of Europeana data.

Europeana connects Europe:


To our second impact: The importance of our second impact harks back to Robert Schumanʼs statement.
Bringing together our shared cultural heritage, requires that we work together, we collaborate as museums, libraries, archives, audio visual
archives. But we need to engage citizens in our heritage, to encourage them understand its place in our lives today, to celebrate its richness
and diversity and to do this Europeana has launched a series of events across Europe, raising awareness of Europeana and ability to
participate in culture. Two of the better known are: Europeana 1914-1918 and Europeana 1989

Impact 2
Europeana connects Europe: open, democratised access to culture helps all
communities across Europe to understand the past and to appreciate cross-cultural
differences.

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Europeana makes Europe’s culture
available for everyone:
30 million records under a Creative
Commons Zero public domain
dedication (CC0) means Europe’s
heritage becomes available for re-use
for everyone, young and old


This is partly about creating the conditions so that data can be seen and reused – hence the importance of all contributing cultural heritage
institutions agreeing to deliver their metadata under CC0
We are now starting to extend our licensing framework to agree on common conditions of access to digital content which is why we have a
large scale rights labeling of the content campaign going on now and why Europeana plays a role in the copyright discussions within the EU
and would like better solutions to cross border access particularly for AV material.

Impact 3: Europeana makes Europe’s
Culture available for everyone

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It is about ensuring as stated in our public domain charter that things that were in the public domain in analogue form remain in the public domain in digital form
It is about standardising the data so that it can be redistributed.
This in my view, is the long term impact of Europeana. The behind the scenes work that makes the data talk to each other, that ensures it work in a machine readable form so that developers
can take the data and create new things with it. But it is also about making culture work online, showing data in context to speciﬁc interest groups, making sure that it is found on Wikipedia,
via Google
This is why sites such as Europeana Fashion are so important. By standardising the data it can be distributed, culture can be made available to everyone, in a democratic manner via media
they use. Europeana Fashion engages an audience of girls with museums and archives and to become wikipedians contributing to the massive encyclopedia in ways they have not done to
date.

What do people want?

The people in Cultural Heritage Institutions
In the Creative Industries,
You, Me, Our kids, or Grandparents

You know this....End users want ease of access - in their subject area, curated to their needs, to be able to download, blog, ﬁnd the picture, piece of music, share with others, ﬁnd out about
where they are going or where they are, be inspired - to learn.....they start mostly at a search engine, or via Wikipedia

What do we still need to solve to achieve this?
Shift from portal to platform
Copyright for the web
Multilinguality
Quality of data


1. Shift from Portal to Platform

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While a portal can present its aggregated content in a way that invites exploration, the experience is always constrained pre-determined by a set of design decisions about what is necessary, relevant and
useful. Portal to platform: we will shift our focus from inviting individuals to explore their heritage on the europeana.eu portal, to developing a community of professional organisations who re-use the data,
content, knowledge and technology that Europeana and its partners make available for them.

Will the portal still exist? Yes, we will still have a service that can be used as a search interface for our collective memory. But it will be used more by professionals who are searching for re-usable data and
content than by individuals searching for culture. Development, maintenance and marketing of the search portal will take no more than 20% of our efforts. 80% of our efforts will be spent on developing the
platform and instruments of re-use such as APIs, LOD, etc.

2. Copyright for the web

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2. All Public Domain
material freely
available for re-use

Public Domain Rijksmuseum22
Continue to Work with our data providers and other stakeholders to ensure that all digitised Public Domain material is freely available for re-use without any restrictions. In order to achieve this goal the
principles established by the Europeana Public Domain Charter and the New Renaissance report should be applied to all publicly funded digitisation projects in Europe.

2. Develop ‘open,
unless’ policies for
public material (without
3rd party rights) to allow
re-use
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Work with our data providers on promoting ʻopen unlessʼ policies in the cultural heritage sector that ensure that digital content that is not subject to third party rights is made available under conditions that
allow re-use.

2. Ensure that new EU
copyright framework
allows easy noncommercial and cross
border access

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Work with our data providers on ensuring that the interests of publicly accessible libraries archives and museums and their users are properly represented on the European level during the upcoming review
of the EU copyright framework. Speciﬁcally this means that an updated copyright directive needs to contain provisions that allow publicly accessible libraries archives and museums to make available works
in their collection for non commercial purposes.

3. Multilinguality:
promote solutions
so that you can
discover my culture
in your language

CC-BY-NC Nothrills
Keep pushing for good long term and public solutions to deal with multilingual
issues.

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4. Improve the
quality of access:
direct unbroken
links to decent
quality images

CC-BY-NC-ND Rossco

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Meta-data exceeds minimum requirements and the titles are in two languages increasing
discoverability.

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No rights label, no description, no date, no creator, no thumbnails,
etc.

10,928 items in collection
National Library of Wales
3,298 views
3,298 click-throughs

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12,658 items in collection
139 views
29 click-throughs

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Strategic Plan 2020
What will we do?


Agenda for change

ʻEuropeana needs to continue to play a catalysing role in solving the barriers to access. We will keep pushing to make all PD material freely available for re-use, for ʻopen unlessʼ policies for content not
subject to 3rd party rights, ﬁnding multilingual solutions and to create an infrastructure that allows others to curate, to interpret the material in places the user uses. We will move from portal to platform.ʼ

The Vision

p
uro
E

Library
Museum

Archive

Lab
a
ea n

s

p
Euro

Europeana Platform

u
na.e
ea

Europeana
Fashion

AV Collection

Europeana
1914-18
Eur
o
Res peana
earc
h

Library
Museum

Archive

Museum


So this is the ﬁrst dream, we hope to have up and running within the next 18 months. Where cultural content institutions place their material to
be enriched and where all types of uses, professional, gamer or fashionista can view their own heritage in ways they want and contribute
back. So memory institutions reach a wide and varied set of users, by working together on solving issues and making use of the multiplier
effects
We are at the forefront of the Digital Shift. Europe has done amazing things funding Europeana and preparing its cultural heritage so that it
might be fuel for the future, but it is also continuing the tradition under which the union was begun: to connect Europe and democratise access
to our common heritage. #AllezCulture!

Europeana Labs

Natural History Game

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accessible via our new site to be launched in 2014 - Europeana Labs - a place for Developers, Creatives Media Artists, connected into real physical labs such as the schools one.

For
Creatives

CC-BY 2.0 Alex
making the material available for the creatives

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Tools to build
speciﬁc interest
For people
channels

CC-By-SA Sigfrid Lundberg (#hack4europe National Librar
CC-By-SA Sebastiaan ter Burg (Editathon Utrecht)
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Austria)


with tools on the platform so that people can build their own versions of
culture

with the
Europeana
Network

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So that our past enlightners become part of our future
knowledge

Spinoza

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knowledge

Spinoza
Voltaire

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knowledge

Spinoza
Voltaire

Newton

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knowledge

“Instead of policy-makers deciding on what
‘European heritage’ is, the Europeana project
allows its users to research European history
themselves, create new transnational links
between cultures, look at historic events from
different national angles, and put history in
new contexts.” Joris Pekel

Jill.Cousins@kb.nl

Twi3er:
JilCos

following
EuropeanaEU


#AllezCulture!

re
tu of policy-makers deciding on what
l“Instead
u
C ‘European heritage’ is, the Europeana project
z
lle
A
allows its users to research European history
#
themselves, create new transnational links
between cultures, look at historic events from
different national angles, and put history in
new contexts.” Joris Pekel

Jill.Cousins@kb.nl

Twi3er:
JilCos

following
EuropeanaEU


#AllezCulture!

Knowledge is the Common Property of Mankind, Oslo, 30 Nov 2013

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Knowledge is the Common Property of Mankind, Oslo, 30 Nov 2013