My presentation on how Emirates Airline Market their company and the way events that can affect how they market.

1. EMIRATES AIRLINE
‘’Hello Tomorrow’’

2. Introduction
 How emirates attract customers
 Factors that can affect marketing
 advantages and disadvantages of marketing

3. How they attract customers through
marketing!
 High quality (voted best airline of 2013)
(http://www.worldairlineawards.com/awards_2013/Airline2013_top20.htm)
 ‘’communicating and delivering value to customers’’
(Dibb,S.(2012)Marketing:Concepts and Strategies.6thed,10)
 Advertisement
 Partnerships

4. Factors affecting marketing
Inflation
Unemployment

Recession
No money
‘’The recession is continuing to have a big impact on the way people
shop and travel in the UK.’’

5. Advantages of marketing

Attract millions of customers
‘’39 million passengers a year’’
‘‘currently fly to over 130 destinations in more than 70 countries around the world’’
 Can expand organisation
‘’Emirates and Qantas, have formed a global partnership.’’
 Can afford to offer rewards
‘’rewards can and do build customers’ loyalty’’

6. Disadvantages of marketing
 Tends to be aimed at upper class
(Best airline in the world)
 The cost of flight
Emirates website(GBP 1139.88)
Sta travel (GBP 980.48)
 Bad Publicity
(Aviation has been shown to be a significant source of air pollution)

7. Emirates Ad
http://www.youtube.com/watch?v=B9ZOnQfc07g

8. References

Dibb,S.(2012)Marketing:Concepts and Strategies.6thed,10

http://www.emirates.com/english/about/the_emirates_story.aspx

http://www.emirates.com/uk/english/plan_book/qantas-partnership/index.aspx

http://www.emirates.com/english/about/news/news_detail.aspx?article=1214741

http://fly4.emirates.com/CAB/IBE/ResultByPrice.aspx

http://news.bbc.co.uk/1/hi/business/8058987.stm

O’Brien,L & Jones, C (1995) Do rewards really create loyalty, Harvard Business Review, 1st ed, 3

Shabad,L & Smirnov,G. (1967) Atmospheric Environment, Aircraft engines as a source of arcinogeric pollution
of the environment. Volume 6, issue 3

http://book.statravel.co.uk/staglobe/AirFlightSearchResult.do?followAction=AirFlightSearch

http://www.worldairlineawards.com/awards_2013/Airline2013_top20.htm