Snapshot of Digital India - May 2013
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Ethinos' compilation of statistics on online India's growth story in the last one year; including social commerce, mobile commerce, IPL on social media, social media security, and more!
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Snapshot of Digital India - May 2013
- 1. ASnapshotof Digital India May 2013 Compiled by Ethinos Digital Marketing
- 3. Smartphone Market Share Statistics Global Smartphone Market Share by Operating System Operating System Market Share Android 70.1% iOS 21% Blackberry 3.2% Windows 2.6% Linux 1.7% Others 1.3% Operating System Market Share Android 62% Symbian 21% Windows 8% iOS 1% Blackberry 11% Indian Smartphone Market Share by Operating System
- 4. Indian Market Share held by leading Smartphone operating systems 2012 (Estimated) Smartphone Brand Market Share Samsung 32.7% Apple 17.3% LG 4.8% Huawei 4.6% ZTE 4.2% Others 36.4% Smartphone Market Share Statistics Global Smartphone Market Share by Brand Smartphone Brand Market Share (February 2013) Samsung 41.6% Nokia 19.2% Blackberry 12.1% Apple 9% Sony NA Smartphone Brand Market Share (February 2013) Indian Smartphone Market Share by Brand
- 5. Tablets Market Share Statistics Operating System Market Share Android 88% iOS 10% Windows 1% Blackberry 1% Indian Tablet Market Share by Operating System Operating System Market Share Windows 3.3% Windows RT 0.4% iOS 39.6% Android 56.5% Others 0.2% Global Tablet Market Share by Operating System
- 6. Tablet Brand Market Share Apple 39.6% Samsung 17.9% Amazon 3.7% Asus 5.5% Microsoft 1.8% Others 31.5% Tablets Market Share Statistics Global Tablet Market Share by Brand Tablet Brand Market Share Samsung 19% Micromax 12% Karbonn 10% Apple 9% Indian Tablet Market Share by Brand
- 7. The Size of Social Media Platforms in India • Pinterest Users (August 12) – 134,000 6.7% of 20 million • Pinterest is the 29th most popular site in India 7.2 per cent of the Pinterest users come from India and they generate 6.6 per cent of the pageviews • Pinterest Users (November 12) – 1, 680, 000 (7.2% of 23.4 million) • The US is the biggest country on Pinterest (accounting for almost 50% of users), followed by India (4.4%) and Canada (3.6%) • Number of users (February 13) – 1.232 million (4.4% of 28 million) • Number of users (April 13) – 5.55 million (11.8% of 48.7 million) 15+ million Aug ’12 17 million Nov ’12 18 million Feb ‘13 20 million April ‘13 51 million Aug ’12 65 million Nov ’12 71 million Feb ‘13 78 million April ‘13 16 million Aug ’12 33 million Nov ’12 33 million Feb ‘13 33 million April ‘13 1,34,000 Aug ’12 1,680,000 Nov ’12 1.232 million Feb ‘13 5.55 million April ‘13
- 8. INDIA CHINA USA UK FACEBOOK USERS 63 million 580k 158 million 31 million TWITTER USERS (not updated) - 400+ million* (Sina Weibo) 288 million 11 million LINKEDIN USERS 20 million 3million** 78 million 11 million *Twitter numbers not available ** LinkedIn has no official license to operate in China yet Country-Wise Comparison of Social Media Usage
- 9. Facebook penetration percentages of the top ten countries: United States -- 50.22 % Brazil -- 34.88 % India -- 5.44 % Indonesia -- 19.81 % Mexico -- 36.89 % Turkey -- 42.22 % United Kingdom -- 49.46 % The Philippines -- 30.48 % France -- 38.99 % Germany -- 30.48 % *Qatar ranked 97th but has 81% penetration *(put the appropriate images) Country–Wise Penetration of Facebook
- 10. Twitter penetration percentages of the top ten countries: Argentina-15 % China -- 2.64 % India -- 2.65 % United States -- 7.29 % Brazil -- 9.94 % Mexico -- 10.17 % United Kingdom -- 10.47 % Argentina -- 15.37 % Spain -- 10.64 % Italy -- 5.08 % Germany -- 2.92 % *(put the appropriate images) Country–Wise Penetration of Twitter
- 11. LinkedIn penetration percentages of the top ten countries: United States -- 25.17 % India -- 1.72 % United Kingdom -- 18.58% Canada -- 19.47 % China -- 0.23 % Netherlands -- 18.12 % South Africa -- 4.86 % Brazil -- 0.98 % Pakistan -- 0.90 % *(put the appropriate images) Country–Wise Penetration of LinkedIn
- 12. • Most of the IPL teams have continuously been leveraging the power of social media through various contests, quizzes, super fans, fantasy league, etc. IPL Teams on Facebook • The combined strength of all the IPL teams stands at close to 10 million fans out of which Mumbai Indians has a lion’s share of more than 30% (3 Million+ Fans on Facebook) followed by Chennai Superkings and Kolkata Knightriders around 19% each. • When it comes to the Fan Growth Rate, Hyderabad Sunrisers are way ahead of all the other teams with a fan growth rate (FGR) of 16.3% in week 3 and an average fan growth rate of 23% in this IPL edition on Facebook. active users. Indian Premier League Social Media Coverage
- 13. • Mumbai Indians are growing at the least rate which might be attributed to them already possessing the largest fan based amongst IPL teams • In terms of Facebook applications, the Kolkata Knight Riders Team has seen the highest traction in terms of highest active users followed by Royal Challengers Bangalore. Jointly, both the applications draw more than 1.2K monthly Indian Premier League Social Media Coverage
- 14. Twitter is extensively featured on the tournament’s official website (www.iplt20.com) in various forms, such as: • The Team Hashtag Battle: On the Live ‘Match Centre,’ there will be hashtags for both teams (eg. #KKR and #DD). As the teams fight it out in the middle, their fans will indulge in a battle of hashtags to ensure that their favourite team triumphs on the popularity front. • Live Tweet Counter: The ‘Match Centre’ has a counter that keeps rolling as people tweet anything related to the match, or the Pepsi IPL 2013. • Top 10 Trends: There is a section on the homepage that ranks the Pepsi IPL 2013 teams on the basis of how talked about they are on Twitter. It will help fans track the overall Twitter popularity of their favourite team. • The Loyalty corner: There will be a box on the homepage where the fans can announce their allegiance to a team on Twitter. All they need to do is select which team they support and hit ‘TWEET’. Indian Premier League on Twitter
- 15. • Pepsi IPL 2013 Conversation: There will be a box on the official website’s homepage, through which the fans can let the world know why they are excited about the Pepsi IPL 2013. • Pepsi IPL 2013 Tweets: There will be a section on the official website that will feature tweets from the Pepsi IPL 2013 franchises, cricketers, commentators and administrators. The section will act as a fan’s one-stop destination to know what the ‘who’s who’ of the Pepsi IPL 2013 is talking about. • Chennai Superkings and Kolkata Knightriders are leading teams not only in terms of followers but also the engagement. Closely trailing them is the Mumbai Indians team with an engagement score of 35 and more than 171K followers. • On the activity front, more than 66% of the tweets by the IPL franchises were pro-active tweets, while only 9% being replies to followers. Most of the tweets were in the period of 6 PM – 12 AM midnight which is understandable with the time slot of night matches in IPL. Indian Premier League on Twitter • Kings XI Punjab has been the most active team on Twitter responding to most of the tweets (97 replies) by their fans within a span on 15 minutes or less.
- 16. • On YouTube, IPL teams are mostly focusing on getting one on one with the players/support staff and all the never seen behind the scenes footage to resonate with the audience. • In week 3, Royal Challengers Bangalore, Hyderabad Sunrisers and Chennai Superkings have a healthy average view rate per video of above 1,000 views. • Pune Warriors is non-existent on YouTube with no activity recorded by the IPL brand for the past 2 years. • Royal Challengers Bangalore was the most active channel this week with more than 50 videos uploaded by the IPL team in weeks 3 alone. • The IPLT20 website being among the top 1,000 websites visited in India in the past month (Source: Similarweb.com), social media has contributed to around 6% of the overall traffic. Indian Premier League on YouTube
- 17. Social Scorecard • ESPNcricinfo Match Companion is the first-ever ‘Social’ scorecard for cricket in time for the IPL 2013 season. • Providing a second-screen match experience, it combines standard scorecard information and stats with the functionality of social media – allowing fans to connect and engage with other fans and friends to chat, debate, play games, follow the chatter on Twitter and have tools to access in-depth stats, information and analysis. Indian Premier League Related Apps Apps by Pepsi (Official Sponsor) • Pepsi has tied up with Twitter to allow viewers to play cricket on the social media platform; Google+ is doing special Hangout sessions that will generate post match conversations. YouTube has made the experience of watching IPL more social with the ability to chat live and has integrated Google+. • Pepsi has launched a Tweet20 tournament on Twitter - a Twitter API-based application, which allows people to play cricket on Twitter.
- 18. • Gartner Research has gone as far to say that 50% of web sales will come via social media by 2015 • Forty percent of India’s 90 million urban Internet users say that online activities such as product research and price comparison influence what they buy. • Indian men are far more likely than women to be on the Internet (32 percent versus 12 percent) and more than three times likely to be digitally influenced (14 percent versus 4 percent). Social Commerce in India • Only 30 percent of online buyers were drawn to Internet shopping for discounts. A higher proportion (37 percent) valued the convenience of shopping from home, and 29 percent said that they appreciated the expanded variety of products available online compared with what is available at brick-and-mortar stores. • B2C ecommerce sales grew 21.1% to top $1 trillion for the first time in 2012, according to eMarketer. In 2013, sales will grow 18.3% to $1.298 trillion worldwide
- 19. The Social Commerce Numbers Worldwide • B2C eCommerce sales share worldwide, by region, 2013: – Asia-Pacific: 33.4%, to grow to 39.7% by 2016 – North America: 31.5%, to go down to 28.2% by 2016 – Western Europe: 25.7%, to go down to 22.6% by 2016 – Eastern Europe: 3.9%, to go down to 2.7 by 2016 – Latin America: 3.5%, to remain unchanged by 2016 – Middle East & Africa: 2.1%, to grow to 2.3% by 201 • Top 5 countries, ranked by B2C eCommerce sales, 2013: – US: $384.80 billion – China: $181.62 billion – UK: $141.53 billion – Japan: $140.35 billion – Germany: $53.00 billion • The Indian e‐commerce market primarily comprises of five major segments i.e. online travel, retail, financial services, digital downloads and ‘other services’, wherein the online travel and retail segments dominate the overall pie with a cumulative share of more than 85%.
- 20. • 95% of smartphones users have searched for local information • 46% of smartphone users researched for products on their smartphone, and went to the store to purchase • 61% of smartphones users called a business after searching, and 59% visited a local business after searching for it on their smartphone • 41% researched for products on a smartphone, and made a purchase on their smartphone Mobile Commerce Statistics • U.S. mobile commerce sales will rise 55.7% to $38.40 billion in 2013, 35.8% to $52.17 billion in 2014, 30.9% to $68.29 billion in 2015, and 27.2% to $86.86 billion in 2016, eMarketer forecasts. • Of the $24.66 billion in mobile sales in 2012, $13.86 billion, or 56.2%, came from tablets; $9.86 billion, or 40.0%, came from smartphones; and $0.94 billion, or 3.8%, came from other mobile devices • Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion)
- 21. • Near Field Communications, or NFC, is the global communication standard that enables mobile devices to securely communicate with a payment terminal. ABI Research forecasts that a total of 1.95 billion NFC-enabled devices will ship in 2017. • In 2011, only 5% of the total mobile phones were NFC-enabled; it is estimated that in the coming five years, this number will rise to approximately 46% by 2016 Near Field Communications • As more number of NFC products is made available, the market will see the growth in verticals such as retail, ticketing, and smart advertisement application. • The NFC market is almost evenly distributed amongst North America, Europe, and APAC. North America and Europe are the major contributors in the NFC chips market with combined share of more than 60%.
- 22. • APAC is the fastest growing region. This high growth of NFC market in APAC is attributed to the countries such as Japan, China, and South Korea. • The growth of the NFC applications market is expected to be exponential with the revenue growth from $7,686 million in 2011 to $34,515 million by 2016, at an estimated CAGR of 35% from 2011 to 2016. Near Field Communications • The most attractive of all the segments is the mobile payments segment; followed by the ticketing and access control. • The major players that provide chips and controllers for the NFC products are NXP Semiconductors (U.S.), Broadcom (U.S.), and Renesas (Japan).
- 23. Online Advertising Market Other Interesting Statistics Total Online Ad Spend (FY 2012-13) INR 2,260 crores Trends in spends on various online ad types Indian Digital Advertising Market Growth The online advertising market in India is projected to reach INR 2,938 Crores by March 2014, which was valued at INR 1,750 Crores in March, 2012 has grown by 29% over the previous year to reach INR 2,260 Crores by March, 2013
- 24. Mobile App Statistics • 42% of mobile users share multimedia via Facebook • Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games • Users log an average of 77 minutes per day using apps on their smartphone Other Interesting Statistics Customer Service using Social Media • Social media users are willing to pay a 21% premium for brands that deliver great service through social media • 17% have used social media in past year to obtain a service response • Social media users who receive great service tell an average of 42 people (compared to just 9 for social absentees) • 83% of social media users have not completed an intended purchase because of poor customer service and will inform 53 people
- 25. Other Interesting Statistics • 72 percent of Indian businesses have been exposed to malware, spam and phishing in the past one year and of these, nearly 37 percent have also lost critical information and revenue due to these incidents. • 40% of social networking users quizzed have been sent malware such as worms via social networking sites, a 90% increase since April 2009 • Two thirds (67%) say they have been spammed via social networking sites, more than double the proportion less than two years ago • 43% have been on the receiving end of phishing attacks, more than double the figure since April 2009 • Every day over 8 billion inbound and 12 billion outbound messages are sent via WhatsApp messaging application. These numbers surpass the 200 million users who access Twitter every month and total 20 billion messages are sent and received a month via this application; which is double in number than those sent on Facebook. • The number of Internet users in India is expected to nearly triple from 125 million in 2011 to 330 million by 2016 Social Media and Security WhatsApp
- 29. Ethinos Presentations on Slideshare Snapshot of Digital India (August 2012) How NGOs can use Social Media to raise funds 11 Twitter Case Studies 10 Commandments of Social Media for Business Gamification – Level 1 siddharth.hegde@ethinos.com +91 – 9820217252 http://www.linkedin.com/in/hegdesiddharth http://www.facebook.com /EthinosDigital http://www.slideshare.net/Ethinos @siddhegde