3. Define Review Standards
Align against brand guidelines and messaging architecture
-ORBenchmark against accepted best practices
4. Define Review Standards
Relevant. To the point. No blah blah about best in market, world-class, robust. Tell the readers what they want to know, right away.
Accurate. Be right, of course. Also Be sure that this particular piece of information is what the user expects to see in this particular
place.
Informative. Tell readers as much as they need to know to fulfill their need. Not too much, but not too little, either.
Timely. Publish the content at the appropriate time; that means giving readers enough time to act on it. Then put the content on a
review timetable to be checked periodically.
Engaging. Make readers care. Give readers a call to action. Avoid boring.
Standards-based. The content has to be structured and shaped in a way that it is able to integrate, converge, syndicate, meet
accessibility standards, and be mobile-optimized.
http://intentionaldesign.ca/2011/09/28/content-that-raites/
6. Select Inventory Software and Parameters
What tool shall I use?
SEO Tools (Google Analytics, Omniture, Screaming Frog)
Free Software (Integrity for Mac; Xenu for PC)
Manual
Get a print out from the development team