The All-Markets Workshop will focus on sharing best-of-the-best practices and strategies to serve under served markets. Volunteers and staff committed to delivering Scouting to diverse communities are invited. Participants will hear from successful volunteers and staff on serving all markets with a special emphasis on best practices in membership recruitment & volunteer engagement. In addition to interactive planning sessions with subject matter experts, the sessions will provide practical strategies any council or district can implement upon returning from the meeting.

1. Reaching your Under- Served Markets Summit
Day One
AGENDA
8:00 a.m. – 9:00 a.m. Registration
9:00 a.m. – 10:30 a.m. Opening Videos .............................................Barry Williams, Council President
Welcome/Introduction
Course Overview and Expectation ......................Ethan Draddy, Scout Executive
Schedule Review .............................................Manny Fonseca, Scout Executive
School Systems ....Dr. Kevin Maxwell, Superintendent of Anne Arundel Schools
Cultural Diversity.............Catherine Dixon, President of Dixon Learning Designs
10:30 a.m. – 10:45 a.m Break
10:45 a.m. – 12:00 a.m General Session .............................Barry Williams, BAC Council President
Utilizing Community Resources .Dave Hodnett, VP & Attorney, PNC Bank
Recruting & Utilizing Volunteers ............Earl Adams, BSA Board Member
Marketing Scouting to Ethnic Populations .....................Judge Jim Palmer
African American..................Jack Oliver, Publisher, The Afro Newspapers
Hispanic ....................................................... Irving Quiles and Jose Niño
12:00 p.m. – 1:30 p.m. Lunch Program
Key note Speaker.......................................Gerald Stansbury, President, NAACP
1:30 p.m. – 2:45 p.m. Breakout Sessions
Session 1 – John Fitzpatrick
District/Council Operation/Finance
• Financing your Scoutreach/Multicultural
program……………………….Brian DeBease
• Marketing special events to the African
American/Hispanic Community…….Keith
Walton
• Whitney M. Young Event…John Fitzpatrick
Session 2 – Garfield Murden/Keith Walton
• Securing project sales……….Brian DeBease
Paraprofessional Training
• Paraprofessional delivery model A&B
• Tools and techniques in managing
paraprofessional/ Program Aide program
• Tools and resources
Session 3 – Ron Timmons/Rudy Gonzales
District/Council Operation Program
• Advancement Techniques
• Volunteer Training
• Camping/Outdoor Activities
• Year-round Program Planning
• Unique and “Out of the box”
Techniques for Successful Programing

2. 2:45 p.m. – 3:15 p.m. Break
3:15 p.m. – 4:30 p.m. Breakout Sessions
Session 4 – District Operations Volunteers
• How to build a successful District Committee…………………………………….. Keith Walton
• How to build and sustain a functional commissioner staff…………………. Trey Shubert
• Community Resources for manpower………………………………………………… Joe Spellman
• NAACP……………………………………………………………………………………………….. Gerald Stansbury
• 100 Black Men…………………………………………………………………………………… Ray Lucas
• Community Organizations………………………………………………………………… Keith Walton
• National Resources……………………………………………………………………………. Rudy Gonzalez
• Fraternities/Sororities……………………………………………………………………….. John Fitzpatrick
• Recruiting a Diversified Executive Board……………………………………………. Ethan Draddy
Session 5 - Garfield Murden/Keith Walton
Paraprofessional Training
• Building a successful den/pack meeting
• Building a successful troop meeting
• Advancement
• Training
• Camping activities
• Year round program planning
Session 6 – Ron Timmins/Rudy Gonzalez
District/Council Operation/Commission
Serving/Program
• Advancement Techniques
• Volunteer Training
• Camping/Outdoor Activities
• Year-round Program Planning
• Unique and “Out of the box” Techniques for
Successful Programing
4:30 p.m. – 5:00 p.m. Closing Comments...........................................................................................All
5:00 p.m. Adjourn
5:00 p.m. – 6:30 p.m. Regional Directors Reception (TBD)
Dinner on your own

3. Reaching your Under- Served Markets Summit
Day Two
AGENDA
7:00 a.m. – 8:00 a.m. Breakfast
8:00 a.m. – 8:30 a.m. General Session .........................................................................Manny Fonseca
Day One Recap
Day Two Overview
8:30 a.m. – 9:45 a.m General Session................................................Rudy Gonzalez (Resource)
• Membership Recruitment ...............................................Garfield Murden
• Recruiting New Members in hard to reach areas ...........Garfield Murden
• Organizing new units ........................................................Manny Fonseca
• Reorganizing units that fell apart .......................................Rudy Gonzalez
• Salesmanship strategies & securing new chartered partners Keith
Walton
• Partnership with other Youth Organizations.........................Keith Walton
• Group breakout discussion ............................................................Manny
9:45 a.m. – 10:15 a.m. Break
10:15 a.m. – 12:00 General Session (continues)
• Commissioner Staff Development ..................................................Trey Shubert
• Crisis Team ...............................................................................John Fitzpatrick
• OA Mentoring .................................................................................Mike Parrish
• Special Program and Events ........................................................Rudy Gonzalez
12:00 p.m. – 1:30 p.m. Lunch………………………………………………………Don McChesney, Regional Director
1:30 p.m. – 2:45 p.m. General Session.......................................................Garfield Murden (Resource)
• Together We Organize ...............................................................John Fitzpatrick
• Journey to Excellence ...............................................................Garfield Murden
• Market Share Analysis ..............................................................Garfield Murden
2:45 p.m. – 3:15 p.m. Break
3:15 p.m. – 4:15 p.m. Multicultural Markets Resources and best practices....................Rudy Gonzalez
Best Practices (Group Share)
4:15 p.m. - 4:30 p.m. Wrap up ...................................................................................Ethan Draddy

4. 4:30 p.m. Adjourn