Build an online business brand by finding your true "VOICE" ideal for job seekers, professionals, entrepreneurs, start-ups and business owners to create and communicate a compelling online brand.
6. • Follow, like, Re-tweet…SUPPORT people
online, that you know and have
relationships with offline.
• Be an advocate online for the same
causes that you support offline.
• Engage in group discussions online on
user forums and chat rooms.
Support Offline Relationships
20. • Can be established quickly.
• Used to build stronger customer
relationships.
• Good for building customer
awareness and encouraging
exploration and commitment.
Online Communities
33. Know WHEN and
WHERE your ideal
customers “hang out”
so you can spend time
together online.
Your Strategy
34.
35.
36. • Develop a strategy.
• Learn by trial and error.
• Engage others, solicit
feedback, contribute, have
CONVERSATIONS.
• Be committed.
• HAVE FUN!
In Summary…