Workshop on "Decoding the Power of eCommerce" By Prabhakar Jayakumar (Amazon) during the 2nd Annual eTailing India Conclave Chennai 2014

1. Decoding the
Power of
E-Commerce
August 7, 2014

2. What can Ecommerce do…

3. Agenda
Drivers of growth in Online Retail2
New Opportunities in Retail1
How can Amazon help?3
Online Retail in a nutshell4
New Opportunities in Retail1

4. New opportunities in Retail - Online Retail
Nationwide Reach Low cost of Operation
» Online retail enables sellers to showcase
& sell their products to customers pan
India, thereby increasing sales
» Significantly reduces incremental costs of
setting up new stores (real estate, manpower,
other overheads) resulting in better profits

5. » Range of products on display increases
significantly since there is no limit to shelf
space as in case of store(s)
Product display space Inventory Management
» Challenges & costs of managing
inventory across multiple stores
reduced
New opportunities in Retail - Online Retail
VS

6. Agenda
Drivers of growth in Online Retail2
New Opportunities in Retail1
How can Amazon help?3
Online Retail in a nutshell4
New Opportunities in Retail1

7. Consumer shopping behavior is changing
TIME
Internet Growth Drivers

8. Mobile Commerce
• 198 MM Internet subscribers in India of
which 176 million accessed the Internet
through mobile phones!
• 50% of the internet users in India are
‘mobile only’ — compared to 20-25%
across developed countries
• Mobile devices contribute to 35% of the
traffic on Amazon.in
Source: Report from Mumbai-based financial advisory firm Avendus Capital

9. Ecommerce Growing Rapidly in India
• Growing trend of Indian offline retailers going online
with their own sites, e.g. The Bombay Store, Amrapali,
Meena Bazaar, Mom & Me, Nalli Silks
• Traditional multi-brand offline sellers also going online
with Amazon.in, e.g. Future Retail, Shoppers Stop,
Croma, Vijay Sales, Staples, The Mobile Store, Univercell
• More than 45% of the orders on Amazon.in are from
cities outside of the 4 metros
Offline
retailers
growing
online

10. Agenda
Drivers of growth in Online Retail2
New Opportunities in Retail1
How can Amazon help?3
Online Retail in a nutshell4
New Opportunities in Retail1

11. Amazon Advantage
» Engagement: 35 Lakh+ Facebook fans
» Largest selection across Books, Home & Kitchen, Sports,
Fitness & Outdoors, Music, Video Games, Luggage & Backpacks,
Toys & Games, Fashion Jewellery, Movies & TV shows, Beauty
Products, Men’s Inner wear & Pet Supplies categories
29 categories, 1.7 crore+ products, Growing base of 9000+ Sellers

12. Amazon Advantage
» We have shipped products to more than 19,000 pin codes in India
» First to launch premium delivery services (next day, scheduled delivery).
Partnership with Indian Postal Service.
» Helping customers to buy from their social circles

13. Amazon Advantage
» First to introduce Gift Cards in 9 Indian languages for 200 different occasions

14. Amazon: Exclusive Brand Partnerships

15. Amazon’s Current Offerings in India
With SOA, List and Sell your products on
the Amazon platform. We also provide pick-
up and delivery with Amazon Easy Ship*
You sell it, we ship it. With FBA, store your
products in Amazon fulfillment centers, while
we pack, ship & provide customer service
*To locations covered by Easy Ship

16. Amazon’s Current Offerings in India

17. Amazon’s Current Offerings in India
Reach millions of online shoppers with
ads on Junglee.com that link to product
pages on your website
Advertise your offline store on
Junglee.com

18. Businesses Nearby on Junglee.com
 Your store will be listed on
the Product detail page
 Your contact number and
address will be listed
helping customers connect
with you as they search for
products
 Offer notes can be
provided to attract
customers

19. Key Benefits
Open a New Sales Channel and Reach Nationwide Customers
No Product Listing Fees
No Upfront Costs of Creating a Website or Setting up a
Physical Store
Convenient, Trusted Shopping Experience for Customers.
Access to customer reviews and product recommendations.

20. Key Benefits
Grow your Business with Amazon’s World-Class Fulfillment
FBA orders are eligible for FREE Shipping, COD (Cash on
Delivery), Guaranteed 1-Day Delivery, 2-Day Delivery & other
benefits.
Secure Payments - Security and Fraud Protection for you and
your Customers

21. Sellers of various sizes & categories sell on

22. How Ecommerce is impacting lives…

23. Agenda
Drivers of growth in Online Retail2
New Opportunities in Retail1
How can Amazon help?3
Online Retail in a nutshell4
New Opportunities in Retail1

24. Online should be viewed as:
A. Sales Channel
B. Marketing Channel
C. Research Destination
D. Digital Content Provider
Online Retail in a Nutshell

25. THANK YOU!
To learn more,
Call: 1800-419-7355
Email: sell@amazon.in
or Visit: www.amazonservices.in