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Niren Shah, Managing Director, Norwest Venture Partners on "Secrets to getting your Business Funded" Article 2

  • 1. Nire At the re on Retail Norwest elaborate talking ab The 10 So you h chasing f you and have a ve The pitch hook by Here’s w startup w that you What is t The mea propone • 1 • 2 ke • 3 n Shah, No ecently conc l, eCommerc Venture Pa ed further o bout the 10- 0-20-30 ru have got the for long. The take things ery strong pi h arguably p which you where popula will come ha leave a lasti the 10-20-30 aning of 10/ nt,in case of 0 slidesis th 0 minutes s eys points sh 0 font size- orwest Ve cluded eTaili ce and Mob artners share on his “Ten C -20-30 rule ( ule to ma golden cha ey seem to b to the next itch to make plays the mo will be able ar presentat ndy. It’ll hel ing impressi 0 Rule? 20/30 Rule f a pitch pres e optimum n should be th hould be hig Don’t keep t nture Part Vent ng India Exp ile” (http:// ed his persp Commandme (the session ake an eff nce to prese be just the r level. Sound e sure things ost importan e to capture tion guru, G p make the on. of PowerPo sentation: number of s he maximum ghlighted wit the font size tners Spea ture Funde po 2016 – “I mumbai16.e pective on F ents for Fun is not verba fective pi ent your dre right fit for y ds like good s don’t end a nt role in yo e the invest uy Kawasak pitch less pa oint is quite lides you aim m time you t thin these 20 e let than 30 aking on Se ed India’s Flags etailingindia und Raising nd Raising” { atim here). itch befor eam startup your startup news! But r at that one m ur startup g tor’s attenti ki’s 10-20-30 ainful and fa simple. Acc m for. take to com 0 minutes, o in the slides ecrets to g ship Confere expo.com) , as our keyn link here pre re investo p before a V p and are no remember, meeting. getting fundi ion and get 0 rule to rais ar more effe cording to G mplete your or else you’v s etting you ence & Exhib , Niren Shah note speake evious articl ors C you have ow want to that you ne ing since it i t the ball ro se funds for ective and en Guy Kawasak presentatio ve lost the pl ur bition h, MD er. He e} by been meet ed to is the olling. your nsure ki, its n. All lot.
  • 2. Why 10 s If you ca a flaw in precise, them. Here’s th your slide 1. T 2. P th 3. V in p 4. U yo p g 1 5. B ex w 6. G 7. C is e 8. M D 9. Fi th su a 10. C n A fo slides? nnot presen your busine so the inves he informati es: itle – It shou roblem/ op he convenie Value propos nvestors, i.e. ainpoint. Underlying ‘m ou are goin roduct, if yo raphics beca 0,000 slides Business Mo xtremely im without a goo Go-to market ompetitive s facing in t nough to dig Management Don’t feel shy inancial pro he number uch as conv nd not imag urrent statu ow, how mu Also include h or them to k nt your idea ess idea or y stors are ab ion that inve uld contain t pportunity- Y nce you are sition – You ., how custo magic’ - Des g to create ou have on ause a pictu . odel- Explain mportant po od business t plan- Expla analysis – S he market. g out all the t team- Pro y if you don’ ojections &k of customer ersion rate ginary numbe us, accompli uch traction how you pla know and sho and busines you yourself ble to comp estors would the name of You need to offering to t u need to ex merswillben scribe the te with your p e. You can ure speaks a n how you int from the model. ain well how Show the com There’s no information ofile the key ’t have a per ey metrics- rs that you etc. The pro ers. ishments to you have m n to use the ould be conv ss model to are unclear rehend and d really be s your compa o describe th the custome xplain the va nefit from th echnology be product. Yo do so with a thousand plan to ea e investors’ w you plan to mplete pictu pointhiding n about the c y people, i.e rfect team. P Include 3 ye plan to ach ojection sho date, and u managed to g e funds you a vincing enou the VCs in 1 about it. Th d retain the seeking, and any, your na he painpoint ers. This is th alue propos he solution t ehind your i u can also s the help of words.Simil rn revenue perspective o reach the m ure of the co g anything b competitive e., the core Present wha ears’ project ieve in that ould look rea use of funds- get,amount are trying to ugh for them 10 slides, the he idea is to information d hence, sho me and the t that you a he key to the ition of the hat you are idea and wh show the pr f diagrams, arly, a proto from your e as a good market. ompetition t because inve landscape. members o t you have. tions in you duration an alistic, based - Explain how of funds util o raise. This i m to buy into en there is e keep it crisp n you share ould be a pa contact det are addressi e presentatio company to offering for hat kind of m rototype of graphs and otype is wo idea. This d idea is no that your sta estors are s of your star r plan along nd other me d on calcula w you are p lized till date is very impo o your idea. either p and with art of ails. ng or on. o the their magic your d info orth a is an thing artup smart rtups. g with etrics ations laced e etc. ortant
  • 3. Why 20 m Although your pitc you try highlight The rema question take too discussio Why is a One mist their slid idea. Ide serve as The purp lengthy e find out: Conclusio These sim investor’ eTailing I ecosystem a commo on the In minutes? h the meetin ch in 20 min sharing mo ed will fail to aining time s about the much time on. 30-point fo take that m des and end eally the poi reference m pose of a pi else your ide on mple but pro s minds and India Profile m of retail in on stage to s dian online ng slot given nutes, highlig re informat o stand out, can be utiliz e startup wh on making ont necessar any entrepr up reading nts should material for t tch is to sti ea will seem oven tips wil d have them e: eTailing In ndustry (onl such retailer market. (htt to you may ghting only ion than ne and as a res zed for a dis hich they wo the present y? reneurs mak g from the s be highlight he points yo mulate inte less compe ll go a long w hooked to y dia is a know ine & offline rs &etailers, tp://www.et be for an ho the relevan ecessary, th sult, you wil scussion wit ould want a ation, you w ke is that th slides, when ted in larger ou want to e erest in the lling. So wha way in ensur your idea. Th wledge platf e) in India to eTailing Ind tailingindiae our or more, t informatio e most cru l fail to mak h the invest nswers to o will end up l ey try to fit n presenting r fonts (size elaborate on investors an at exactly th ring you leav he funding w form that pr o engage in a dia aims to p expo.com) , you should on in an effe cial points t e an impact tors. They w once the pitc eaving no ti t in too muc g the pitch. 30 font or . nd therefore he ten slides ve a lasting i will follow so rovides an op a lively disco provide insig typically wi ective mann that need t . will normally ch is over. If ime for that ch informati But that’s a larger) and e it shouldn should be? mpression i oon after. pportunity t ourse. By off ghts and ana ndup ner. If to be have f you t vital on in a bad only n’t be Let’s n the to the fering alysis
  • 4. Niren Sh and inve $700M in such as Equity In Bank, Ch California helped d leadershi which wa Baazee, N the Bom medallist ah Profile: N estment ban nvested in In Quikr.com, nvestments holamandala a as the Sen drive the eB ip team. Prio as the only s Niren has be mbay Stock tM.Com from Niren brings nking exper ndia. Niren i Pepperfry.co include Shri am Finance ior Director Bay's global or to this, N successful ex een an Inves Exchange. m Mumbai U to NVP Ind rience and h is on the Bo om, Suvidha iram City, J e and Kotak of Strategy l strategy a iren was par xit in the 200 stment bank Niren is University. dia 20 years has helped ard of and h aaInfoserve, Jain Irrigatio k Bank. Prio and Venture and was als rt of the orig 00-05 era ha ker at KPMG a rank ho of entrepre spearhead has advised Komli Med on, IndusInd or to joinin es at eBay In so part of ginal Manag aving been a G and has al lder Charte eneurial, ope Norwest V Venture Cap dia and Swig d Bank, Yes g NVP Indi nc. (Nasdaq: the Market gement Team acquired by lso been an ered Accoun erational, fin Venture Part pital investm ggy.com. Gr Bank, Ratn ia, Niren wa EBAY), whe tplaces Ven m at Baazee eBay, Inc. B Equity Trad ntant and nance tner's ments rowth nakar as in ere he ntures e.com efore er on Gold