At the recently concluded eTailing India Expo 2016 – “India’s Flagship Conference & Exhibition on Retail, eCommerce and Mobile” (http://mumbai16.etailingindiaexpo.com) , Niren Shah, MD Norwest Venture Partners shared his perspective on Fund Raising as our keynote speaker. He elaborated further on his “Ten Commandments for Fund Raising” by talking about the 10-20-30 rule (the session is not verbatim here).
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
Niren Shah, Managing Director, Norwest Venture Partners on "Secrets to getting your Business Funded" Article 2
1. Nire
At the re
on Retail
Norwest
elaborate
talking ab
The 10
So you h
chasing f
you and
have a ve
The pitch
hook by
Here’s w
startup w
that you
What is t
The mea
propone
• 1
• 2
ke
• 3
n Shah, No
ecently conc
l, eCommerc
Venture Pa
ed further o
bout the 10-
0-20-30 ru
have got the
for long. The
take things
ery strong pi
h arguably p
which you
where popula
will come ha
leave a lasti
the 10-20-30
aning of 10/
nt,in case of
0 slidesis th
0 minutes s
eys points sh
0 font size-
orwest Ve
cluded eTaili
ce and Mob
artners share
on his “Ten C
-20-30 rule (
ule to ma
golden cha
ey seem to b
to the next
itch to make
plays the mo
will be able
ar presentat
ndy. It’ll hel
ing impressi
0 Rule?
20/30 Rule
f a pitch pres
e optimum n
should be th
hould be hig
Don’t keep t
nture Part
Vent
ng India Exp
ile” (http://
ed his persp
Commandme
(the session
ake an eff
nce to prese
be just the r
level. Sound
e sure things
ost importan
e to capture
tion guru, G
p make the
on.
of PowerPo
sentation:
number of s
he maximum
ghlighted wit
the font size
tners Spea
ture Funde
po 2016 – “I
mumbai16.e
pective on F
ents for Fun
is not verba
fective pi
ent your dre
right fit for y
ds like good
s don’t end a
nt role in yo
e the invest
uy Kawasak
pitch less pa
oint is quite
lides you aim
m time you t
thin these 20
e let than 30
aking on Se
ed
India’s Flags
etailingindia
und Raising
nd Raising” {
atim here).
itch befor
eam startup
your startup
news! But r
at that one m
ur startup g
tor’s attenti
ki’s 10-20-30
ainful and fa
simple. Acc
m for.
take to com
0 minutes, o
in the slides
ecrets to g
ship Confere
expo.com) ,
as our keyn
link here pre
re investo
p before a V
p and are no
remember,
meeting.
getting fundi
ion and get
0 rule to rais
ar more effe
cording to G
mplete your
or else you’v
s
etting you
ence & Exhib
, Niren Shah
note speake
evious articl
ors
C you have
ow want to
that you ne
ing since it i
t the ball ro
se funds for
ective and en
Guy Kawasak
presentatio
ve lost the pl
ur
bition
h, MD
er. He
e} by
been
meet
ed to
is the
olling.
your
nsure
ki, its
n. All
lot.
2. Why 10 s
If you ca
a flaw in
precise,
them.
Here’s th
your slide
1. T
2. P
th
3. V
in
p
4. U
yo
p
g
1
5. B
ex
w
6. G
7. C
is
e
8. M
D
9. Fi
th
su
a
10. C
n
A
fo
slides?
nnot presen
your busine
so the inves
he informati
es:
itle – It shou
roblem/ op
he convenie
Value propos
nvestors, i.e.
ainpoint.
Underlying ‘m
ou are goin
roduct, if yo
raphics beca
0,000 slides
Business Mo
xtremely im
without a goo
Go-to market
ompetitive
s facing in t
nough to dig
Management
Don’t feel shy
inancial pro
he number
uch as conv
nd not imag
urrent statu
ow, how mu
Also include h
or them to k
nt your idea
ess idea or y
stors are ab
ion that inve
uld contain t
pportunity- Y
nce you are
sition – You
., how custo
magic’ - Des
g to create
ou have on
ause a pictu
.
odel- Explain
mportant po
od business
t plan- Expla
analysis – S
he market.
g out all the
t team- Pro
y if you don’
ojections &k
of customer
ersion rate
ginary numbe
us, accompli
uch traction
how you pla
know and sho
and busines
you yourself
ble to comp
estors would
the name of
You need to
offering to t
u need to ex
merswillben
scribe the te
with your p
e. You can
ure speaks a
n how you
int from the
model.
ain well how
Show the com
There’s no
information
ofile the key
’t have a per
ey metrics-
rs that you
etc. The pro
ers.
ishments to
you have m
n to use the
ould be conv
ss model to
are unclear
rehend and
d really be s
your compa
o describe th
the custome
xplain the va
nefit from th
echnology be
product. Yo
do so with
a thousand
plan to ea
e investors’
w you plan to
mplete pictu
pointhiding
n about the c
y people, i.e
rfect team. P
Include 3 ye
plan to ach
ojection sho
date, and u
managed to g
e funds you a
vincing enou
the VCs in 1
about it. Th
d retain the
seeking, and
any, your na
he painpoint
ers. This is th
alue propos
he solution t
ehind your i
u can also s
the help of
words.Simil
rn revenue
perspective
o reach the m
ure of the co
g anything b
competitive
e., the core
Present wha
ears’ project
ieve in that
ould look rea
use of funds-
get,amount
are trying to
ugh for them
10 slides, the
he idea is to
information
d hence, sho
me and the
t that you a
he key to the
ition of the
hat you are
idea and wh
show the pr
f diagrams,
arly, a proto
from your
e as a good
market.
ompetition t
because inve
landscape.
members o
t you have.
tions in you
duration an
alistic, based
- Explain how
of funds util
o raise. This i
m to buy into
en there is e
keep it crisp
n you share
ould be a pa
contact det
are addressi
e presentatio
company to
offering for
hat kind of m
rototype of
graphs and
otype is wo
idea. This
d idea is no
that your sta
estors are s
of your star
r plan along
nd other me
d on calcula
w you are p
lized till date
is very impo
o your idea.
either
p and
with
art of
ails.
ng or
on.
o the
their
magic
your
d info
orth a
is an
thing
artup
smart
rtups.
g with
etrics
ations
laced
e etc.
ortant
3. Why 20 m
Although
your pitc
you try
highlight
The rema
question
take too
discussio
Why is a
One mist
their slid
idea. Ide
serve as
The purp
lengthy e
find out:
Conclusio
These sim
investor’
eTailing I
ecosystem
a commo
on the In
minutes?
h the meetin
ch in 20 min
sharing mo
ed will fail to
aining time
s about the
much time
on.
30-point fo
take that m
des and end
eally the poi
reference m
pose of a pi
else your ide
on
mple but pro
s minds and
India Profile
m of retail in
on stage to s
dian online
ng slot given
nutes, highlig
re informat
o stand out,
can be utiliz
e startup wh
on making
ont necessar
any entrepr
up reading
nts should
material for t
tch is to sti
ea will seem
oven tips wil
d have them
e: eTailing In
ndustry (onl
such retailer
market. (htt
to you may
ghting only
ion than ne
and as a res
zed for a dis
hich they wo
the present
y?
reneurs mak
g from the s
be highlight
he points yo
mulate inte
less compe
ll go a long w
hooked to y
dia is a know
ine & offline
rs &etailers,
tp://www.et
be for an ho
the relevan
ecessary, th
sult, you wil
scussion wit
ould want a
ation, you w
ke is that th
slides, when
ted in larger
ou want to e
erest in the
lling. So wha
way in ensur
your idea. Th
wledge platf
e) in India to
eTailing Ind
tailingindiae
our or more,
t informatio
e most cru
l fail to mak
h the invest
nswers to o
will end up l
ey try to fit
n presenting
r fonts (size
elaborate on
investors an
at exactly th
ring you leav
he funding w
form that pr
o engage in a
dia aims to p
expo.com)
, you should
on in an effe
cial points t
e an impact
tors. They w
once the pitc
eaving no ti
t in too muc
g the pitch.
30 font or
.
nd therefore
he ten slides
ve a lasting i
will follow so
rovides an op
a lively disco
provide insig
typically wi
ective mann
that need t
.
will normally
ch is over. If
ime for that
ch informati
But that’s a
larger) and
e it shouldn
should be?
mpression i
oon after.
pportunity t
ourse. By off
ghts and ana
ndup
ner. If
to be
have
f you
t vital
on in
a bad
only
n’t be
Let’s
n the
to the
fering
alysis
4. Niren Sh
and inve
$700M in
such as
Equity In
Bank, Ch
California
helped d
leadershi
which wa
Baazee, N
the Bom
medallist
ah Profile: N
estment ban
nvested in In
Quikr.com,
nvestments
holamandala
a as the Sen
drive the eB
ip team. Prio
as the only s
Niren has be
mbay Stock
tM.Com from
Niren brings
nking exper
ndia. Niren i
Pepperfry.co
include Shri
am Finance
ior Director
Bay's global
or to this, N
successful ex
een an Inves
Exchange.
m Mumbai U
to NVP Ind
rience and h
is on the Bo
om, Suvidha
iram City, J
e and Kotak
of Strategy
l strategy a
iren was par
xit in the 200
stment bank
Niren is
University.
dia 20 years
has helped
ard of and h
aaInfoserve,
Jain Irrigatio
k Bank. Prio
and Venture
and was als
rt of the orig
00-05 era ha
ker at KPMG
a rank ho
of entrepre
spearhead
has advised
Komli Med
on, IndusInd
or to joinin
es at eBay In
so part of
ginal Manag
aving been a
G and has al
lder Charte
eneurial, ope
Norwest V
Venture Cap
dia and Swig
d Bank, Yes
g NVP Indi
nc. (Nasdaq:
the Market
gement Team
acquired by
lso been an
ered Accoun
erational, fin
Venture Part
pital investm
ggy.com. Gr
Bank, Ratn
ia, Niren wa
EBAY), whe
tplaces Ven
m at Baazee
eBay, Inc. B
Equity Trad
ntant and
nance
tner's
ments
rowth
nakar
as in
ere he
ntures
e.com
efore
er on
Gold