2. Confidential
Basic Facts
⢠Country of over 1.20 billion people with over 900 million mobile connections.
⢠120 million Internet subscribers
⢠20 million+ credit cards, 300 million+ debit cards, still a large part of the country is
unbanked
⢠Mobile payments introduced around 7 years back
⢠RBI introduced mobile payments guidelines around 5 years back
⢠IMPS introduced by NPCI thus permitting interoperability between banksâ mobile
banking systems and merchant payments
⢠Electronic commerce has seen acceptability in the last three years with India being
among fastest growing online market and has registered about 40% growth in about a
year
⢠Industry is undergoing changes with players providing multiple touch points for
payment acceptance
3. Confidential
The idea
⢠It all starts with the idea - Business - Deciding
on customer demographics
⢠domestic v/s international
⢠Metro or across India
⢠Only internet facing or would there be other
channels â call center as well as brick and mortar
⢠Delivery model â through own logistics or
outsourced
5. Confidential
⢠Internet
⢠Standard Integration Kits
⢠Availability of Integration with standard shopping carts & framework
⢠Secure using encryption over an above HTTPS
⢠Mail based invoicing Solution
⢠IVR
⢠Multi Lingual support
⢠Anytime / Anywhere accessibility
⢠No training required for Usage
⢠Multiple Variants (Inbound, Outbound dialers, Automated, Agent Assisted,
Integrated)
⢠Option for Multiple Payment Instruments
⢠Customer Identification based on Caller Id.
Technology features
6. Confidential
Technology features
⢠Mobile
⢠Availability to add service into standard product
⢠Customizable white labeled solution
⢠Availability on different OS
⢠For handsets which are not capable of hosting any application, WAP / USSD / SMS based solutions are
supported
⢠End to End Encrypted
⢠Point of Sale
⢠Support for Chip & PIN
⢠Support for RUPAY acceptance
⢠Mobility
⢠Security
⢠Kiosks
⢠Support for Card Present transactions
⢠Support for Card Not Present transactions
⢠Ease of access & use
⢠Multi Lingual
7. Confidential
Signing up a Payments Service
Provider
⢠Age of the payment player
⢠Product capabilities
⢠Success rates
⢠Availability of horizontal service offerings â Internet, IVR,
mobile and POS
⢠Ease of integration â availability of shopping kits and flexibility
for customization
And
⢠Of course âPricingâ
8. Confidential
Getting MIDs
⢠Compliance
⢠Completeness of KYC documents
⢠Providing proper information on the business
⢠Displaying the refund policy, shipping policy, and
terms and conditions properly on your site