Businesses heavily rely on data for their day-to-day operations as well as to make strategic decisions.

1. An Introduction to Data Management Platforms
Businesses heavily rely on data for their day-to-day operations as well as to make strategic decisions. With
digitization however, there has been not only a rapid increase in the volumes of data generated every day, but
there has also been a lack of efficient methods to manage such fast-growing data. This is a constant problem being
faced by organizations today. While all enterprises want to leverage valuable data for the benefit of their business,
most of them are not equipped with the right tools and techniques to do so.
Although several enterprise data management solutions have made their way into the market, not all of them
have the capability to manage data effectively. What businesses need is a centralized, integrated data
management platform that can provide a unified view of information and help them put it to the best of use.
So what exactly is a data management platform, and how can businesses benefit from it? A data management
platform refers to a unified system that can be used for collecting, integrating, and managing large volumes of
structured and unstructured data from disparate sources. An efficient data management platform can prove highly
beneficial to businesses because it can help create a unified development and delivery environment that can
provide consistent and accurate data in a timely manner. Here are some of the features that characterize a good
data management platform:
* Ability to turn data from a variety of sources, including offline, online, web analytics, and mobile channels, into
valuable information that can support business goals
* Capability to combine data management with data analytics in a single suite characterized by an intuitive and
easy to navigate dashboard
* Ability to support import of data from multiple systems and provide consistent view of data with advanced tools
and techniques
* Cost-efficient with capabilities for easy deployment
Several leading technology experts offer data management solutions today. One of the leading players in the
market is IBM Optim data management platform. Combining all the above-mentioned features, this platform is the
ideal solution for all data management challenges faced by organizations. It can not only organize and manage
data effectively, but can also ensure complete information security with its comprehensive IT security capabilities,
and also offer valuable insights into organizational data through sophisticated data analytics, thus ensuring better
business performance and productivity.