Any business with poor application and database performance is in need of IBM Optim data management, but what is it? In simple terms, the IBM Optim solution was created to optimize and manage a business’ data environment.

1. A Brief Introduction to IBM Optim Data Management
Any business with poor application and database performance is in need of IBM Optim data
management, but what is it? In simple terms, the IBM Optim solution was created to optimize and
manage a business’ data environment. Though this explanation is generic, it is easier to understand IBM
Optim when we consider the problems it addresses, such as the following:
 What if a major part of your business is e-commerce and you were suffering from performance
issues? It is safe to assume that anything that affects your performance, affects your sales. If you
are losing sales, then you are losing customers, and you may end up breaking service
agreements or suffering brand damage – both being a major cost to you.
 What if your business is asked to develop new applications, while also maintaining your current
applications? With your data continuing to grow, your applications begin to slow, and you find it
difficult to meet your customer’s expectations. Of course, you can always increase staff and
hardware, but then your overhead will increase with it.
 What if you are already aware of your database issues and you are trying to react? Well, at least
you know the problem, but the difficult part is finding the right answer. Many businesses find
their IT departments spending more than a quarter of their time addressing performance and
database issues. With all that time being spent, you are losing money as well as time.
These examples above, are only a few of the issues that your business or organization may face in
the future with improper database management. IBM Optim data management offers solutions for
more than just the problems above. With IBM Optim, you can quickly isolate problems across
applications, servers, networks, database servers, and operating system layers. IBM Optim not only
provides the solution to the problem, it also helps to prevent it. Since IBM Optim helps to identify
problems in performance, you can take care of the issue before your system is affected. Now, with
Optim, your business is no longer reacting to issues, you take care of them before they affect
production, systems performance, and any other part of your business.
IBM Optim data management is a tool to optimize your business by allowing you to improve
performance and reduce cost across your databases and applications. With IBM Optim
implementation, you can take charge of your data and your business; you are in control, and ready
to benefit from better performance and lower costs.
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