Introduction to the discipline of internal communications, delivered to HR professionals from 15 African countries in February 2007

1. Internal Communications Training Session Part Two Piers Schreiber HR Academy - 6 th February 2007

3. Outside-In Thinking Seeing things from your customer’s point of view… … in this case your customer is the employee Strategy, Objectives, Policies, Benefits, Imperatives, Churn, Restructuring, Synergies, Yadda yadda yadda… My job, my colleagues, my family, the future, opportunities, hopes & ambitions… How do you bridge the gap?

5. Outside-In Thinking Success lies not in the delivery…. … but in the reception ‘ Everything has been said before, but since nobody listens we have to keep going back and beginning all over again.’ (Andre Gide) “ Have you heard: Peter is now Office Head” “ Have you heard: Peter is now Off His Head”

13. Key Tool: Message Matrix The ACE programme is our global growth strategy ACE will mean significant changes in the way we do business in Africa If we successfully execute ACE we will emerge as a Top 10 global player Management Local JG 6-8 Junior Staff Contractors Union / Works Council Community Partners Intranet All staff meeting Team meeting Email Letter Q&A session Newsletter Message Channel Audience Sample template

14. Key Tool: Message Matrix The ACE programme is our global growth strategy ACE will mean significant changes in the way we do business in Africa If we successfully execute ACE we will emerge as a Top 10 global player Management Local JG 6-8 Junior Staff Contractors Union / Works Council Community Partners Intranet All staff meeting Team meeting Email Letter Q&A session Newsletter Message Channel Audience Sample completed matrix