CV Andi Agrosoaie, CEO Estima Medical Group

1. PERSONAL DETAILS
Name : Andi Radu
Surname : Agrosoaie
Address: Iasi,Petre Tutea Street Nr. 3
Telephone
Office :
Home: 0040 232 242 888
Mobile: 0040 722 333 117
E-mail: andi.agrosoaie@estimamedical.ro
Date of Birth & Age: 8th of June 1976, 34 years old
Place of Birth: Botosani, Romania
Marital Status: single
Children: one daughter, 10 years old
Nationality: Romanian
Freedom to travel abroad Yes
Relocation freedom No
Languages English – spoken & written middle level
French - spoken & written basic level
EDUCATION
High-School 1990-1994 A.T. Laurian High School Botosani, Matematics &
Physics specialization, graduated with 9.00
University 1994-2000 University of Medicine and Pharmacy Gr.T.Popa
Iasi, General Medicine Specialization, graduated with 9.68
PROFESSIONAL DEVELOPMENT
Training
Organon Training Department
Basic Selling Skills
Conference Attitude
Body Language
Time Management& Territory Management
Pfizer Training Department
Proffesional Selling Skills
Time Management
Negotiating to Yes
Selling to Diferrent People Diferrently
TMI
Assertive Communication
Axa Consulting
Negotiation
Best success in sales
Business education
2010 National Comitee for Hospital Evaluation
2007 National School of Hospital Management

2. 2006 Management of Performance and Change
(Open University Codecs)
2005 Proffesional Certificate in Management
(Open University Codecs)
2003 Management of Middle and Small Business, University of
Economy ‘Al. Ioan Cuza ‘ , Iasi
2002 Management of HealthCare System, University of Medicine
and Pharmacy University, Iasi
CAREER DETAILS
February 2008 - present Estima Medical Group, Romania
General Manager
• Creating structure of promotion,products portfolio,negotiating all the external
partnerships,operations management,finance management,marketing
strategies and human resources improvement
• Key Opinion Leaders and Hospital Managers Management
• Developing the business to National Coverage, 20 producers exclusively in
Romania,leading a team with 20 people-3 Area Sales Managers,1 finance,1
technic,1 administrative,1 service
• 400 clients in Romania
• 2.000.000 euro estimated turnover in 2011
July 2007-February 2008 Farmexpert DCI,Bucharest,Romania,
Hospital Business National Director
Responsibilities
• Creating strategy for hospital business
• Creating the human resources structure
• Evaluating and changing operational policy
• Establish objectives
• Products stock management
• Tenders management
• Developing relationships with partners,major important clients
• Sales analysis and new products development
• Managing 7 Regional Directors(and 37 Sales Representatives)
Achievements
• Reach the 4 th place in Hospital Market in October from the 6 th place in
June 2007
• Best sales from last 2 years in Hospital Business and best sales for the most
important strategic products in 5 months
January 2006 - June 2007 Relad Pharma, Bucharest, Romania
Medical Promotion Director
Responsibilities
• Recruiting,training and coordinating three teams :
Retail area - 10 medical representatives( promoting
Regadrin,Lusopress from Berlin Chemie and
Tilcotil,Anexate,Rivotril,Dormicum,Lexotan from Hoffmann La
Roche)
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3. National Programmes - 9 medical representatives- ( Diabetus,
Oncology, Hepatitis,Psichiatry,Hiv )
Otc - 10 medical representatives – 10 medical representatives - (
Magne B6, No Spa,Essentiale, Maalox)
• Establish objectives
• Establish marketing strategy
• Managing P/L
• Establish targets, evaluating performance and remuneration system
• Establish personnel career development programmes
• Key Opinion Leaders Management
Achievements
• Increase awarness about Relad in all Therapeutical areas
• Increase the sales in National Programmes with 100% in 2006
• Increase the sales in retail with 70%
• Team turnover 15% in 2 years
June 2005 – December 2005 Relad Pharma, Bucharest, Romania
Medical Promotion Manager
Relad Pharma is one of the leaders on the retail pharmaceutical market. It has a special department
which promotes exclusively products.
Responsibilities
• Coordinating the Medical Promotion Team including 12 medical
representatives in order to achieve the business plan for three products in the
retail area( Magne B6, No Spa, Telfast )
• Implementing the business plan and marketing strategy
• Monitoring, coaching and evaluating activity of the team and establish the
bonus system
• Recruiting, training ( Basic Selling Skills,Presentation Skills)
• National Key Opinion Leaders Management
Achievements
• Increase the sales with 20 % in six months and introducing the products in 30
hospitals
December 2003 – July 2005 Pfizer, Iasi, Romania
Hospital Key Acount Manager
Responsibilities
• Negotiating orders with directors of hospitals for the national tender for a year
• Negotiating orders by National Programme of Oncology, Diabetus and
Endocrinology
• Developing relationships with chiefs of programmes and decision makers
Achievements
• Best national orders from all country for Diflucan, Zyvoxid, Vfend in 2004
• First sales for National Programmes in Q1 2005
• Second place in sales for 2004 – 128%- ,with the largest territory from
Romania
• Participating as group leader to European Hematology Association Congress (
together with Prof. Dr. Anca Lupu, Copresident of Romanian Society of
Haematology)
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4. December 2002 – November 2003 Pfizer, Romania,
Senior Medical Representative
Responsibilities
• To promote companys products on hospital field and to national
programmes(ICU ,Infectious Diseases, Hematology, Oncology),and in retail
area (General Medicine, Pediatry, Ent, Pneumology) in order to reach the
budget
• Management of Key Opinion Leaders
• Territory management , symposias for launching and for sustaining products
• Working with other new colleagues as a team, giving support, stimulating
initiative
Achievements
• Top Performer in 2003 from 80 Medical Representatives awarded (153%
versus budget)
August 2001 – November 2002 Wyeth Romania
Medical Representative for Moldavia area
Wyeth is an important American pharmaceutical company, known in products as antibiotics, products
for women health, psychiatry products.
Responsibilities
• Promoting for the first time in region, menopausal products to endocrinologists,
gynecologysts by face to face calls, group presentations in order to reach monthly
sales budget
• Key Opinion Leaders Management ( Prof. Dr. Zbranca Eusebie, Chief of
Endocrinology Department , Sf. Spiridon Hospital )
• Develop Three Menopause Centers for increasing number of potentially patients
Achievements:
• Second figures from 8 Medical representatives, very good relationships with Key
Opinion Leaders, Creating 3 functional Menopause centers (location, publicity )
• An important event for launch the new menopausal products with 200
participants
February 2000 – August 2001 Organon, Iasi, Romania
Medical Representative in Moldavia area (6 county)
Organon is a Dutch pharmaceutical company, promoting contraceptives, hormones and psychiatry
products.
Responsibilities:
• Promoting company’s producs by making face to face visits to the doctors,group
presentations in order to reach monthly budget
• Develop relationships with Key Opinion Leaders (Gynecology,Endocrinology and
Psichiatry)
• Organising simposias
Achievements:
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5. • Bringing Moldavia region from the last place to the first place in one year, and
creating a very good relationships with all the Key Opinion Leaders in the
therapeutical area
• Best sales of Remeron in the country
• Increase the sales of Mercilon from 110 to 1700 in one year,and increase sales of
Remeron from 0 to 240 ,new launched product
July 1999 – February 2000 Austral, Iasi, Romania
Sales Representative in Iasi
Austral is a Romanian company which distributes quality office products.
Responsibilities:
• Create awarness about company’s products by making presentations , visits to
clients (only final clients )
• Distribuitor of the products
• Gathering money and send it to company’s bank
Achievements
• An increase of sales with 70% in 6 months
ADDITIONAL SKILLS
• Computer skills (Microsoft XP,SAP)
• Valid driving licence since 1996
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