This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
46. You no longer control how your reputation is portrayed in the digital space, but you can help to guide it with the correct interactions in social media
47. Many brands have reaped the rewards of well thought out social media strategies, building their brand advocacy online through focused initiatives and leveraging of technologies
48. Social media is increasingly becoming a channel used by decision makers to help them identify the correct solution to their problems. In some cases such as I.T. 50% of these decision makers are referring to YouTube for guidance and opinions!
49. With over 1000 marketing messages bombarding each and every one of us each and every day, traditional techniques need to be adjusted to meet new decision maker processes.“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin
56. It would take over 400 years to watch all the videos on YouTube ...but you couldn’t keep up even from today!
57. Social media platforms account for almost 15% of all internet usage time. Source: Cone, Business in Social Media Study Sept ‘08
58. There are Over 50 Million Tweets Per Day Between the 58 Million Registered Users Tweet Source: Twitter ‘10
59. 47% of IT professionals watch videos to research technology solutions on YouTube, 25% of C-level executives prefer video over text. 1.5million business searches daily on YouTube globally. Source: Tech Target ’09 & Google, Forbes, B2B June 2009
60. When ‘Search’ is being used for decision making processes, social media content is THE MOST respected and trusted during the early awareness stages. Source: Forrester Social Media Study ‘09
61. 95% of Social Media users believe a company should have a presence in social media… …and 85% believe they should be there to interact with its customers! Source: Cone, Business in Social Media Study Sept ‘08
62. Currently, only 33% of businesses have a social media strategy in place. 77% of businesses are not yet engaging with their customers via their social media channels! Source: Cone, Business in Social Media Study Sept ‘08
63. But remember: Social Media is not a quick fix, is not always the answer and not always appropriate!
73. All Jeff wanted to do was warn other consumers by sharing his experience
74. Scores of people left comments and linked to the blog as he wrote of his ever lengthening saga
75. Having paid for home service, Jeff was dismayed at having his machine repaired and still not working
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77. Finally he received a call from Dell offering him a new machine, he declined and asked for a refund and has happily been using Macs ever since!“I told the nice lady that I was in the store right then getting ready to buy an Apple” http://www.buzzmachine.com/archives/2005_06_30.html
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79. Dell adopted a new approach, stating that they would contact customers who blog about complaints or issues
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81. This presented a great opportunity to participate in conversations, informing customers
82. People collaborated to find solutions to their problems using social network, twitter. However whilst they were collaborating, airlines were ignoring!
84. Many airlines adopted social media instantly, leveraging existing channels in the space to act as news feeds for passengers, though many sat by the wayside blissfully unaware or the repercussions
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87. Copy writing is at the heart of this medium, so make sure literacy is a core attribute
102. If you wish to partner with a community member for a project, ask a moderator first for their permission
103. Partners (voices) should not be remunerated for their activity, this sways the content and becomes worthless, their integrity is as critical as your
143. Educate your internal staff members and construct guidelines to remove worry or concern
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145. Thank You Questions: Contact Essential: Sam Rudland – Managing Director Sam.Rudland@essential-communications.com Felix Hemsley – Social Media Marketing Manager Felix.Hemsley@essential-communications.com Check out our Blog Visit our Website Follow us on Twitter