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Company Profile

mercoledì 6 giugno 12

Who are we?
a team of tireless technologic explorers

We are a creative studio dedicated to technological innovation.
A group of people passionate about technology who look forward
to new interaction possibilities between man and machine and
new ﬁelds of application for 3D technology.



What we do?
innovative and functional business oriented solutions

We bring your ideas to life.

We develop engaging, innovative
and functional solutions that are
perfectly tailored to our clients’
business requirements.



A technological hub
synergy is the better way to innovate
pio
pio !

A technological hub of innovators.

Born as a start up with the goal of developing
a new web surfing experience, we are now a
well-established e-business, a "technological
hub" that offers innovative business oriented
services. These services includes, but are not
limited to: web services, innovative marketing
campaigns, creation of software aimed at
improving productivity within businesses.



Partnership
we can turn your ideas into reality
turn it real!
We support innovation.

We actively cooperate with communicative
agencies that oﬀer innovative services; with
creative studios that entrust us with the
fulﬁllment of their projects or ideas; with
business companies that are looking for
innovative marketing solutions or that want
t o i n t ro d u c e i n n o v a t i o n i n t o t h e i r
production process in order to optimize
resources and improve productivity.



Our expertise: 3D technology
flexible and functional technology
In 2008, Esimple was the first company in the world to create a successful 3D e-commerce portal.
VirtuyMall was the first virtual mall of its kind. It offers a true-to-life web surfing experience and realtime
interaction with avatars in a 3D environment that can be freely explored.
Over the years, our expertise in the field of 3D web technology has only grown. Specific applications of this
technology include:

Websites in 3D
Virtual Tours
Augmented reality
3D Shops & Showrooms
Architectural reconstructions in 3D
3D configurators
Mass behaviour simulations
3D business oriented platforms:virtual fairs,
conference rooms, 3D schools for e-learning and
art galleries.



Our passion: Games Marketing
link your message to entertaining content
Video games are our greatest passion. We offer our clients not only technical expertise, but also advise
them on which specific ideas have the best chance of grabbing the customer's attention. We develop the
following kinds of gaming solutions, which each have a promotional, educational or informational
purpose:

Advergames
Facebook Games
In-Store Games
Educational & Serious Games
Gamification



Our speciality: Mobile apps & games
anyone, anywhere, anytime

iPhone and iPad games and apps
Android games and apps

The mobile market has grown exponentially over the last few years and continues to show great potential.
Esimple pays this market special attention. We specialize in traditional mobile solutions as well as 2D and
3D games, developed for practical or entertainment purposes.



Your Design by Natuzzi
will this sofa fit in with your living room?

The client: Natuzzi, the world's leading producer of leather sofas. Over 750 shops and counting.

The Problem: To provide sales agents - and end-users - with a tool to help select the correct product, without having to resort to the
classic paper-and-pencil strategy, which more often than not ends up putting off customers.

The solution: The configurator allows for the creation of virtual rooms, which can be furnished - in real-time - with Natuzzi products. The
end-user can then enjoy a realistic, real-time visualization of what the room will look like with the products chosen. The viewing process
includes the designing of the room, the placement of sofas and other furniture products, the 3D visualization and the avatar physically
walking in the newly created environment. The whole experience can be completed with a mouse or touch interface, with the user being
guided through the entire procedure. The application - available for Windows and Mac OS X computers - has a low learning curve, as it's
meant to be used by non-professionals. An automatic update system and XML data feeds allow the company to release library updates
that include new furniture products. The configurator has also been personalized for the Italsofa brand of Natuzzi Group, specialized in
young and dynamic products.



Bausch&Lomb AR
an amazing way to animate business trade shows

Network League, a communications agency, asked us to ﬁnd an innovative and entertaining solution for its client, Bausch&Lomb.

Bausch&Lomb is a global company specialized in eye care, with a focus on comfort and innovation. The company turned to us to develop
an engaging, entertaining system for its stand at SOI, an important trade show of Medical Division. The solution we came up with made use
of augmented reality. Using a green screen method, a video was recorded of a dancing model dressed like an angel. The visitor could then
select a station within the Bausch&Lomb stand. Thanks to augmented reality technology, it appeared to the visitor as though the angel was
standing next to him and he could dance with her. Every visitor was given a photo of his or her dance with the angel, in exchange for
completing a short personal survey. The reaction to the interactive stand was extremely positive: visitors were engaged and entertained
and Bausch&Lomb became the absolute star of the trade show.



Heineken - BeerGame
how do you draft the perfect beer ?

The Client: Heineken, the world's most famous beer producer, founded in 1863 by Gerard Adriaan Heineken

The Problem: People simply don't know how to really appreciate a lager beer, in this case from the Fischer brand. It's time to ﬁx that.

The Solution: Esimple suggested the development of an advergame for iOS devices using the devices' sensors to simulate the physics
behind drafting the perfect beer. We created a virtual pub where you can play as a bartender and serve your customers a properly drafted
beer. This score can also be posted on your Facebook wall and the game's online scoreboard.



Virtuymall
can we combine 3D technology and e-commerce?

www.virtuy.com
The first shopping mall in the world in 3D realtime: The pilot project introduced by Esimple, Virtuy is the first virtual shopping mall in the
world providing both a web 2.0 portal - where you can shop quickly - and a unique 3D experience where the user can walk around the
mall, visit the shops and interact with other visitors. Webportal - www.virtuy.com : The web portal makes use of the latest technologies to
provide a simple and fast way to browse all the various products and sections.
The underlaying structure is optimized for search engines to make it easy for potential customers to find the various products of the brands
who chose to invest in a Virtuy shop.
Each client has his own personal login to access the administrative area where he can list his products for sale, edit information about the
shop and manage the offers for the special VIP Premium users area. 3D Experience - 3d.virtuy.com : The most innovative part of the
project is the 3D version of the mall. Through the dedicated 3d.virtuy.com portal you can impersonate an avatar and walk around the "mall"
just like in real life.
Entering each shop you can view the products displayed on the shelves and then buy them using what is the first truly immersive 3D
representation of a real shopping mall.
Inside the mall you can meet other visitors from all over the world or interact with service avatars who can give you information about
products and help you just like in real life.



General Electric Usatoprimamano
how sell on-line and in an innovative way ex-hiring cars?

Customer: GE Capital Solutions is a division specializing in leasing, rental and servicing of the group General Electric, one of the best
known companies in the world. With more than 300,000 GE employees is one of the most solid and appreciated multinationals globally,
both in size and results.

Needs: GE Capital Solutions has launched the section GE Used primamano®, a special area that deals with the remarketing of vehicles ex-
rental. Each vehicle is cataloged within the management systems of GE Capital Solutions. The need to be met was to publish online catalog
of vehicles, in an innovative way, easily searchable and functional.

Solution: The project was developed entirely from the definition of the import of data from the internal management of GE Capital
Solutions, development of the frontend web technologies that facilitate the search of vehicles. The main innovation of the project is,
however, that it introduced an innovative method of navigation in web 3D through the building of a dealership virtual. Inside the dealership
are presented cars for sale in the form of promotional leaflets in shelves branded. The data present in the experience 3D are shared with the
other web, thus allowing a perfect alignment of the catalog proposed.

Benefits The inclusion of the 3D Web has established the success of the platform, setting it as one of the first dealerships virtual world. An
approach that allows to enjoy the benefits of emotional marketing, able to engage the user into an engaging and fun.



Enel Drive AR
How explain in an innovative way the functioning of Enel Drive?

Multicore Sistemi ask us to ﬁnd a way to explain, in an immediate and involing way, the operation of Enel Drive.

We select the technology solution of live augmented reality.

By Live Augmented Reality is possible, simply framing with an iPad a marker, seeing an EnelDrive rechargeable car and observing an avatar
getting out of the car and making the rechargeable operations.

A technology solution as spectacular as funcitonal, that is able to show the functioning of an innovative system of electric recharge made
by Enel, by an animated projection.



Barbara d’Urso 3D Website
How do you let fans experience Barbara ‘s world?

Barbara d'Urso can be seen on television every single day. She is one of our most beloved TV personalities, with a tremendously successful
career. We developed an innovative website for her that features a 3D dressing room where she can meet fans and share a photo or
message. The website allows Barbara to start a dialogue with her fans in an engaging and interactive way.

A really innovative project, which we intend to develop further in order to make the interaction between Barbara and her fans even more
engaging and interesting.

The 3D dressing room is just one part of the website we created to further build Barbara's image. The website also has a 2D section, with
high quality photos to illustrate the star's personality.



Gillette Proglide Game
Can a game illustrate the smoothness of the Gillette Razor?

The customer: Bboard Communication is a web agency leader in the creation of innovative and unconventional marketing campaigns
that usually uses technology to reach the best results for its clients.

The needs: Develop a game to be played in a touchscreen, able to give the customers the "gliding" sensation of a new proGlide Razor.

The solution: Esimple developed more than one game concepts to propose to Bboard and its Client, they chose the one that had a funny
balloon (marked with Gillette logo) that has to be covered in shaving foam and then shaved with a virtual razor moved by customers
touching the screen. The digital signage supports, connected with touch screens, were provided by Videonbox, Esimple partner, that also
create the design of the hardware.

Technologies used: Unity 3D, Touch Screen

Results: The marketing campaign started on 'July 11, 2011 in more than 70 stores, with excellent results.



Cepu
How do you entertain trade show visitors with an educational game?

Cepu, leader in university preparation services

The goal: Create a touch screen game to attract visitors to the various events organized by the company throughout the year.
The game has to be in line with the services oﬀered by Cepu, but, at the same time, fun and engaging.

Esimple designed a game that combines the idea of learning with that of simplicity and fun. The quiz is comprised of hard and simple
questions. Thanks to the fun game at the end of the quiz, the experience remains enjoyable even if not all questions are answered
correctly.



Herbal Essence - in-store Quiz
Which shampoo is most suitable for my hair?

Bboard Communication is a web agency leader in the creation of innovative and unconventional marketing campaigns. The company
makes use of the latest available technologies to obtain the best results for its clients.

The goal: Develop a quiz that automatically matches a customer to a Herbal Essences product.

Esimple created a system to analyze the answers given to the quiz and to propose (in realtime) the Herbal Essences product best suited to
the customer's needs. To make the experience fun and enjoyable, Esimple chose to develop an application to be run in digital signage
terminals connected to touch screens. These were provided by Videonbox, an Esimple partner, who also worked out the design of the
hardware supports.



Aboca Food Diary
How can I calculate the calories I consume each day?

Aboca was established in 1978. The company specializes in the research and development of natural health care products. Leader in its field
throughout Italy (and Europe as a whole) thanks to an extremely efficient distribution model that targets pharmacies and herbal product
shops.

Distributed for free through Apple's App Store, it enables the user to access all of the website's popular features through the native and
intuitive iOS interface. Compatible with most iPhone, iPad and iPod touch versions, it allows the user to plan meals, check his performance
and daily statistics and access information from his personal profile. New features will be released over time according to a roadmap
outlined with the client, in order to keep the user's interest high with each release.



iTable Soccer Online
Can I play a table game with my iPhone?

The aim was to recreate a table top sports game widely used in the 80s and 90s by the name of Subbuteo ®, using the unique touch
screen of the iPhone and iPod devices. The idea was to develop a virtual simulation and introduction to the game. The project was
sponsored by the Federation of International Sports Table Football (FISTF).

The 3D graphics were implemented in such a way that you can rotate and zoom the view in total freedom. Our programming department
also extensively studied the behavior of the physical pieces (players) and the ball in order to create a realistic gaming experience. To
recreate the famous flick of the finger, we developed a control method that takes into account the direction as well as velocity of the
movement generated by the player on the display. The fun part of playing Subbuteo (now called table soccer) is definitely being able to
challenge your friends and hold tournaments. We therefore decided to offer an online multiplayer option; a dedicated server is now in
place so that gamers from all over the world can play together online.

iTable Soccer was released in the App Store and in less than a month has been downloaded by over 2000 people. The game is now ranked
number 1 in Italian Simulation Sports Games and number 13 in Italian games overall. iTable Soccer also entered the app top 500 in 35
countries.



FAQ: why choose 3D technology?
the features and benefits of this extraordinary technology

1. Engage your target audience, immersing it in a world imagined by you:
3D web technology represents a new era in web surfing. It offers an immersive experience and lets your
customers freely explore virtual worlds, in first-person view or through a customizable avatar.

2. Interaction that is true-to-life:
Interaction between avatars happens in realtime through public or private chat and gives your
customers a sense of social and spatial sharing.

3. Interactive online shopping:
Using 3D technology to create an online store lets you present your products in a more attractive
manner. Virtual shops can be fully customized and made interactive; customers can interact with shop
assistants and each other before proceeding with their purchase.

4. 3D technology to power design:
3D technology can be used for the development of business software such as interior configurators,
machine displays and interactive manuals. Unlike with CAD rendering, there are no load times and
objects or environments can be viewed from different angles in realtime.



Contact us
be the first, be innovative, be different
Reach us: Follow us:
Via Isonzo 64/66
52100 Arezzo http://ﬂickr.com/photos/esimple
Tel. +39 0575 20939 http://facebook.com/esimplestudios
Italy
http://twitter.com/esimplestudios
Call us: +39 0575 20939
http://youtube.com/esimplestudios
Write us: contatti@esimple.it http://vimeo.com/esimple
Find us: http://www.esimple.it http://linkd.in/esimplecompanyproﬁle

http://bit.ly/esimplegoogleplus

http://pinterest.com/esimple



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