3. TŘI ZÁKLADNÍ PILÍŘE
TRADING
• Open RTB
• Private Exchanges & Deals
• Automated Guaranteed
• Programmatic Guaranteed
• Direct IO
• Unified reporting across all
types of buys and campaigns
DATA
• Data Management
Platform
• Cross device & 360* view
on customer user journey
• NHT, brand protection, ad
verification & ad
viewability
• Global WL / BL control
• Full support for custom
buying models
• Tag Management
CREATIVITY
• All screens
• High impact, & video
• Dynamic Creative Optimization
• Creative Studio
• Production team
• Heat map reporting and analytics
4. ALL TRADING METHODS
Automated Guaranteed, RTB, PMP
ALL SCREENS
Android, iOS, mobile
web, in-app
ALL FORMATS
Rich media, standard,
high impact, video,
native, responsive
ALL DEVICES
Desktop, mobile,
outdoor, TV
ALL METRICS
Custom reporting, CTR,
CPA, attribution,
engagement rate,
video play time, viewability
ALL TAG MANAGEMENT,
TRACKING, ANALYTICS
Path to conversion,
attribution, frequency
ALL DATA
Social, mobile, search, POS,
CRM, 1st, 2nd and 3rd party,
niche segments
ŘEŠENÍ PRO AD SERVING
ALL SAFE
Verification, viewable,
brand safety
ALL INTEGRATIONS
Brand safety, data,
social, search, CRM
6. ADFORM DSP
Nakupujte transparentně
Napříč všemi zařízeními a formáty (desktop, mobile, video, in App)
S „nekonečnými“ možnostmi cílení
S napojení na všechna kampaňová data (TPAS, Search, Social)
V kombinaci s 1st, 2nd či 3rd party daty
7. PRÉMIOVÉ FORMÁTY V RTB
Programmatic Video
Programmatic Skin
Programmatic Mobile
Programmatic Rich media
Adform navázal
partnerství
s platformou R2B2
9. PRO VŠECHNA MEDIA, DATA A ZAŘÍZENÍ
DATA MANAGEMENT PLATFORM BY ADFORM
Mobile, Social,
Search, CRM,
POS, Online
Segment profiling
Pixel
Master data
Data Collection
Audience Management
Data Activation
Ad Server
DSP
S2S
Data optimization
Adform DMP
Advertiser Edge
Plně integrována napříč celým systémem
Automated
Guaranteed
15. PŘEHLED MOŽNOSTÍ
Máme řešení pro všechny typ zadavatelů
Standardní VS řešení na míru
„Neomezené“ datové velikosti XML feedů
Škálovatelnost řešení díky integrovaným business rules
Řešení pro všechna zařízení/displaye (RTB, TPAS, Mibole, Desktop)
HTML studio banner builder
Uživatelsky intuitivní prostředí
Today, we’re going to be talking about the Adform Ad Server. It integrates seamlessly into Advertiser Edge, our buy side platform. The platform is essentially three tabs – one for direct buys, one for RTB and one for Automated Guaranteed.
SECURITY
ALL SAFE
AD VERIFICATION + VIEWABILITY + SECURITY
GLOBAL DEVLIVERY
INTEGRATIONS
Oliver (Donatas?)
Q: Please provide information on how tracking and profiling takes place on devices? (Web / InApp / mobile). Do you record the complete customer journey across all touchpoints?In SEM|SEA|SEO|Affiliate|Social media|Newsletter|display|email etc. Do you support cookie-less technology.
A: Adform provides unified measurement and control. The stack introduces some significant advantages by having a single unified identifier, using both cookies and next-generation device-recognition (cookieless solution from Adtruth) across all screens (web and inapp), both traditional direct buys, programmatic inventory as well as both prospecting and performance activities.
- Reach and audience contact frequencies are measured and can actively be controlled across all activities and channels
- Data from any campaign or activity can seamlessly be used for targeting and retargeting users in future campaigns and is instantaneously available in Adform’s DMP without any data loss
- All audience and visitor touch points (SEM|SEA|SEO|Affiliate|Social media|Newsletter|display|email etc.) are unified and de-duplicated, attributed, reported, modelled or exported to third parties in real-time
- Third-party tag firing/floodlight de-duplication across all activities is automatically enabled/ triggered on e.g. the last viewable impression or last click
Programmatic advertising, the use of technology to automate the buying, selling or fulfillment of ads, is becoming the standard for marketers looking to simplify the media buying process
See more at: http://www.emarketer.com/Article/Mobile-Programmatic-Display-Ad-Spend-Eclipse-Desktop-Automation-Grows/1013090