This presentation by Diane K. Danielson, CEO, Downtown Women's Club and Jennifer Taylor, Director of Footbridge Staffing was presented the Downtown Women's Club (http://www.downtownwomensclub.com) as part of their ongoing Teleclass series.

1. LinkedIn for Beginners
& Job Hunters
Diane K. Danielson
Ceo, Downtown Women’s Club
Jennifer Taylor
Director, Footbridge Staffing
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2. Profile Basics:
Picture
Status updates
Complete titles
Keywords
Recommendations
Connections
Profile Basics
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3. Websites
• Edit these to show the actual name.
Public Profile
• Edit to include your name so that search engines can
find you.
Profile Basics
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4. Blog Link
Slideshare
Google Presentation
Applications
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5. Inviting people to link:
• Limited to people you know/intros to people
your friends know.
• Quality, not quantity
• Always customize your invite
• Rule of thumb: If you think you may need to
contact them again in the future.
• LinkedIn Open Networkers (LIONs)
• Defer Facebook Friend requests
Networking
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6. Keeping Your Name Out There:
• Updating your profile
• Writing recommendations
• Status updates
• Adding presentations/links to white papers
Interacting with others:
• Groups
• Answers
Networking
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7. Groups – join or start one
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8. Answers – ask and answer
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9. “LinkedIn is not just your profile, it’s your online
portfolio.”
- Jennifer Taylor
A recruiter’s viewpoint
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10. Three reasons recruiters use LinkedIn:
• Knowledge seeking
• Target recruiting
• Networking (Groups)
InMails v. Introductions
• Recruiters use paid plans to be able to contact
candidates without utilizing the “introduction”.
• Strategy in targeting is key for reputable
networking and referrals.
A recruiter’s viewpoint
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11. Help recruiters (and others) find you:
• Complete your profile
• Include all keywords, titles, certifications
• Add in any blogs/slides/presentations that
demonstrate your expertise
• Create a public profile
• Join industry groups
A recruiter’s viewpoint
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12. Build your own network
• Start with those in your niche – at all career
levels, and expand to include those you
work with indirectly.
• Seek out Recruiters who specialize in your
niche space.
• Target your network expansion to include
where you’d “like to be” in your career.
A recruiter’s viewpoint
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13. Thank you
Diane & Jennifer
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