04/07/2011 DWC+ Teleclass: Blogging for Business: Say Buh-Bye to the Brochure with Diane K. Danielson

1. Blogging for Business: Say buh-bye to the brochure

2. What is a blog? It’s literally a “Web Log” Captain's log, Stardate 9522.6: I've never trusted Klingons, and I never will. Blog = Software that customizes websites Blog post = individual articles within a blog Posts = can be text, a video, a podcast 2

3. Why Blog? Establish yourself as an expert Promote your service or product Distinguish yourself/create a niche Educate potential customers Drive traffic to your website Repurpose content Write that book!

4. Types of blogs: blog as website

5. Blogs: the backbone of social media Website Website Blogs Blogs Target market You

6. Who reads them? People searching for your subject matter People on social networks Potential clients Friends/family

7. How do people find blogs? One-off search You market it to your audience Someone links to your article Subscribe via RSS feed In their email In a home page like my.yahoo.com *As of 2009, there were an estimated 400 million English language blogs.

8. How do people find blogs?

14. Blogs are SEO friendly Search engines love: new content websites with lots of pages keywords in titles/links back links (follow v. no-follow)

16. Keyword Success

17. Business Blog – Success Story

18. Business Blog – Success Story

20. But it’s all about content Find a micro-niche Write like a blogger Be concise Include keywords in titles & content Types of posts: Reactionary Perspective Educational Lists

21. Blog hosting options Wordpress.org within website Wordpress.com, Typepad.com, Blogger

23. How often do you blog? Lengthier opinion pieces/columns = once per week if you are sole author. 3-5 times per week for shorter items. Group blogs spread the work. Most blog programs let you pre-post.

24. What a difference a month makes

25. Thank you! Diane K. Danielson New Media Marketing Strategies Email: Diane@DKDnewmedia.com Twitter: @DKDnewmedia www.DianeDanielson.com