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01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver

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Erin Murphy
Erin Murphy

01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver

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30 Minute Marketing Makeover Alyssa Dver CEO, Mint Green Marketing www.MintGreenMarketing.com Author, “No Time Marketing: small business sized steps in 30 minutes or less” www.NoTimeMarketing.com
SEO Corporate responsibility 1 x 1 marketing Web video Permission marketing Twitter LinkedIn Groups AdWords Track backs Facebook Clickthroughs Blogs Opt in/Opt out Chasms Second Life Landing pages Customer relationships Mavens Loyalty programs Tipping Points Mobile ads Flash demos Virtual events YouTube Affiliate Marketing Online ads Electronic billboards
Marketing?
Today’s Objective STRATEGIC MARKETING = gives you power to make smart decisions that generate $ for your business
Marketing Doctor: Alyssa Dver • Author of: • No Time Marketing: small business-sized steps in 30 minutes or less • Software Product Management Essentials • Chief Executive for: Mint Green Marketing • Contributor to: Forbes, BusinessWeek, Entrepreneur, Promo, Readers Digest, Chief Marketer, Software Magazine, etc. • Speaker at: WDLS at the United Nations, Women’s Congress, American Marketing Association, Software Business, The Commonwealth Institute, Ladies Who Launch, Downtown Women’s Club, etc. • BusinessWeek Female Entrepreneur to Watch 2007 • American Express OPEN featured entrepreneur Dec 2009 • CPM, CPPM, Wharton School, lifelong learner
The No Time Marketing Process 1. Marketing Inventory 2. Completing the Body of Knowledge “strategy” 3. Positioning 4. Messaging 5. Pricing 6. Push marketing – lead generation 7. Pull marketing – lead nurturing “tactics” 8. Marketing plan presentation 9. Ongoing refinement & responsible practices
1.What do you sell?
FLY Revised • What = FLY’s Personal Style System™ • Products: group workshops, corporate presentations, one-on-one consulting • New tagline: simple strategies to always look great • No: blog, Twitter, Facebook • Yes: testimonials, video/photos, speaking opps, trunk shows/events
2. Who buys your stuff?
3. How do they buy?
4. Why do they buy stuff like yours?
“About” J Ross Wine J Ross Wine provides affordable educational and interactive wine-related presentations to support non-profit fundraising and corporate events for clients, employees, partners or sales teams. Unlike other event presentations, J Ross Wine Events are easy to arrange and offer both fun and practical information that people will appreciate for personal and professional reasons.
www.jrosswine.com J Ross Wine Revised
5. Why should they buy yours?
6. Where do they get info?
Your brain on marketing…
Strategic Marketing The power to make smart decisions that generate $ for your business!
www.AffordableExpertMarketing.com Do It Yourself We do it for you www.MintGreenMarketing.com • Marketing plans, positioning, messaging • Websites, SEO • Collaterals (brochures, datasheets, etc.) • Logo/branding (bus. cards, stationery, etc.) www.NoTimeMarketing.com • Events, tradeshows • book, eBook ($12.95/$9.95) • Direct mail, email/newsletters • online classes ($99) • PR, speaking programs, social media • mentoring, coaching ($150/hr) Expert Marketing Assessment & Planning prices start at $1500 For an online, narrated copy of these slides, send an email to ideranieri@mintgreenmktg.com

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01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver

  • 1. 30 Minute Marketing Makeover Alyssa Dver CEO, Mint Green Marketing www.MintGreenMarketing.com Author, “No Time Marketing: small business sized steps in 30 minutes or less” www.NoTimeMarketing.com
  • 2. SEO Corporate responsibility 1 x 1 marketing Web video Permission marketing Twitter LinkedIn Groups AdWords Track backs Facebook Clickthroughs Blogs Opt in/Opt out Chasms Second Life Landing pages Customer relationships Mavens Loyalty programs Tipping Points Mobile ads Flash demos Virtual events YouTube Affiliate Marketing Online ads Electronic billboards
  • 4. Today’s Objective STRATEGIC MARKETING = gives you power to make smart decisions that generate $ for your business
  • 5. Marketing Doctor: Alyssa Dver • Author of: • No Time Marketing: small business-sized steps in 30 minutes or less • Software Product Management Essentials • Chief Executive for: Mint Green Marketing • Contributor to: Forbes, BusinessWeek, Entrepreneur, Promo, Readers Digest, Chief Marketer, Software Magazine, etc. • Speaker at: WDLS at the United Nations, Women’s Congress, American Marketing Association, Software Business, The Commonwealth Institute, Ladies Who Launch, Downtown Women’s Club, etc. • BusinessWeek Female Entrepreneur to Watch 2007 • American Express OPEN featured entrepreneur Dec 2009 • CPM, CPPM, Wharton School, lifelong learner
  • 6. The No Time Marketing Process 1. Marketing Inventory 2. Completing the Body of Knowledge “strategy” 3. Positioning 4. Messaging 5. Pricing 6. Push marketing – lead generation 7. Pull marketing – lead nurturing “tactics” 8. Marketing plan presentation 9. Ongoing refinement & responsible practices
  • 8.
  • 9. FLY Revised • What = FLY’s Personal Style System™ • Products: group workshops, corporate presentations, one-on-one consulting • New tagline: simple strategies to always look great • No: blog, Twitter, Facebook • Yes: testimonials, video/photos, speaking opps, trunk shows/events
  • 10.
  • 11. 2. Who buys your stuff?
  • 12.
  • 13. 3. How do they buy?
  • 14.
  • 15. 4. Why do they buy stuff like yours?
  • 16. “About” J Ross Wine J Ross Wine provides affordable educational and interactive wine-related presentations to support non-profit fundraising and corporate events for clients, employees, partners or sales teams. Unlike other event presentations, J Ross Wine Events are easy to arrange and offer both fun and practical information that people will appreciate for personal and professional reasons.
  • 18. 5. Why should they buy yours?
  • 19.
  • 20. 6. Where do they get info?
  • 21.
  • 23. Strategic Marketing The power to make smart decisions that generate $ for your business!
  • 24. www.AffordableExpertMarketing.com Do It Yourself We do it for you www.MintGreenMarketing.com • Marketing plans, positioning, messaging • Websites, SEO • Collaterals (brochures, datasheets, etc.) • Logo/branding (bus. cards, stationery, etc.) www.NoTimeMarketing.com • Events, tradeshows • book, eBook ($12.95/$9.95) • Direct mail, email/newsletters • online classes ($99) • PR, speaking programs, social media • mentoring, coaching ($150/hr) Expert Marketing Assessment & Planning prices start at $1500 For an online, narrated copy of these slides, send an email to ideranieri@mintgreenmktg.com