2. Why? First impressions are important and the most immediate way of creating an impression on the Yearbook is the aesthetics of the layout. Without stressing the layout design, the yearbook will look incomplete.
3. Color Coordination Important design property Subconscious element (eyes-> natural instinct) Different color schemes= Different moods Design colors should be matched up with the colors of photos
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7. Quality of Photograph Can give focal point Can make the layout standout Dominant photos can be the background
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11. Overlapping and Bleeding Photos Can create depth, even with flat elements Can create a more interesting perspective by over or under lapping Avoids boarders Emphasizes the photo by appearing right where the spread begins
20. Movement The complete paths that the human eye takes when looking at the yearbook Clever movement leads the reader with the exact direction the designer intended
