1. Erika Louise Tolputt 18.10.11
SUMMARY OF BRIEF
Student name: Erika Louise Tolputt
Client name: Toshiba Electronics Europe
Project title: European Sales and Marketing Conference
Information from the brief Comments
What are their ideas for the To produce design an agenda This commission is ideal to be
commission? and welcome letter to the able to put some creative ideas
European Sales and Marketing into the commission which the
Conference in Lisbon, Portugal. business hasn’t previously
been able to do due to time
constraints.
What is the work for? The work is for the European This is a great opportunity to
Sales and Marketing Conference get the work I produce seen by
which means that 400 delegates multiple delegates that will
will be reading the agenda and attend the annual conference.
welcome letter that has been
designed.
Who is the intended audience or The intended audience is the This means that business
consumer for the work? business delegates that will be delegates will be able to see
attending the conference that the commission that I produced
need an agenda for the and I hope to receive feedback
conference and a welcome letter from professional Intel.
to introduce them to the
conference.
What are the time constraints? The time constraints for this The time constraints are tight
commission are 26.10.11 which although if I focus and make a
means that the pre-production strong effort the time
and product needs to be constraints shouldn’t be much
completed within the deadline of of a problem as this is a
the client. commission that is working to a
professional business brief.
What will your budget be? The budget has not been decided There is no budget which helps
between the clients as there are towards this commission as I’d
no budget requirements to be just need to use basic software
able to create the product. to complete the product.
Are there any other constraints There are no other constraints It is a benefit that there are no
e.g. size, dimensions, and that would retain me from creating other constraints in this project
materials to be used? the product as the product only which would make this
requires basic software in order to commission difficult as there is
be created. a tight time constraint.
BTEC Creative & Media Commission