1. Diploma in Creative and Media: Level 3 Research Log: Extended Project
Candidate Name Erika Louise Tolputt Candidateâs Number 7016
Centre Name The Henley College Centre Number 62441
Essay Title How does the marketing of womenâs underwear affect the Great British Public?
Source Author Summary of Information
Internet Source: Wikipedia This source provides information on the âTerminologyâ of
http://en.wikipedia.org/wiki/Undergarment#Terminology undergarments.
Biased
Internet Source: Wikipedia This source provides information on the âTypes and Stylesâ of
http://en.wikipedia.org/wiki/Undergarment#Types_and_styles undergarments.
Biased
Internet Source: Wikipedia This source provides information on the âHistory of Brasâ
http://en.wikipedia.org/wiki/History_of_brassieres
Biased
Internet Source: Wikipedia This source provides information on the history of undergarments
http://en.wikipedia.org/wiki/Undergarment#1900s_to_1920s between â1900âs to 1920âsâ.
Biased
Internet Source: Kristina Harris This source provides information on past marketing campaigns
http://www.vintageconnection.net/NewLook.htm âChristian Diorâs: New Lookâwhich is dated in 1992.
Biased
Internet Source: Jill Beaverson This source provides information on past marketing campaigns and
http://www.briefingwire.com/pr/from-fredericks-of-hollywood-to-sarah- past dramatic changes in womenâs underwear âFredericks of
palin-the-push-up-bra-mainstreams Hollywood Wonder Bra and Push Up Brasâwhich is dated in 2011.
Reliable
Internet Source: Wikipedia This source provides information on the history of undergarments
http://en.wikipedia.org/wiki/Undergarment#1950s_and_1960s between â1950âs and 1960âsâ.
2. Biased
Internet Source: Wikipedia This source provides information on the history of undergarments
http://en.wikipedia.org/wiki/Undergarment#1970s_to_the_present_day between â1970âs to the Present Dayâ.
Biased
Magazine: Jane Bainbridge This source provides basic information on womenâs underwear
Marketing Magazine Article which is dated in 2004.
Biased
Internet Source: Chelsea Chi Chang This source provides information on the âSkills Strategies of
http://www.mcafee.cc/Classes/BEM106/Papers/2004/Victoria.pdf Alice Lin Victoriaâs Secretâ which is dated in 2004.
Biased Charlene Mak
Internet Source: Wikipedia This source provides basic information on the business, La Senza.
http://en.wikipedia.org/wiki/La_Senza
Biased
Internet Source: Answers This source provides a more in depth set of information on the
http://www.answers.com/topic/la-senza-corporation business, La Senza.
Reliable
Internet Source: The Appointment This source provides information of an article from an interview with
http://www.theappointment.co.uk/company-profiles/j-l/la-senza Magazine the business, La Senza with their thoughts on their business, this is
dated in 2011.
Reliable
Internet Source: Bloomberg Business This source provides information on the basics of the business,
http://investing.businessweek.com/research/stocks/private/snapshot.as Week Bravissimo Ltd.
p?privcapId=40256266
Reliable
Internet Source: Alex Black This source provides information of an article from âPR Weekâ
http://www.prweek.com/uk/features/743650/ which is a Public Relations Magazine article about Bravissimo Ltd.
Biased
Educational Source: Henley College This source provides information on target audiences.
Adobe Reader: Target Audiences
Reliable
3. Internet Source: Mobile Arts This source provides information on the Hierarchy of Needs.
http://mobilearts.com/location-based-services/consumer
Reliable
Internet Source: Sue Dean This source provides information of the marketing and promotion
http://issuu.com/jen2104/docs/la_senza_marketing_plan_essay/1?mod Jenny Fuller plan of La Senza.
e=a_p
Reliable
Internet Source: The Marketing Donut This source provides information on the media and how to become
http://www.marketingdonut.co.uk/marketing/pr/pr-opportunities an authority figure in marketing.
Reliable