Cloud Summit- How can operators leverage networks to deliver innovative cloud services? Presentation by Mats Alendal from the Broadband World Forum, Amsterdam 2012. For more information on 4th Generation IP for mobility and the cloud: http://www.ericsson.com/yourbusiness/telecom_operators/fixed-broadband-convergence

1. Networks,
clouds &
operator
innovation
How can operators leverage networks to deliver innovative cloud
services?
Mats Alendal

2. The network is the
computer
John Gage, Sun Microsystems, 1984
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 2

3. operator Cloud
Drivers
Internal efficiency New revenues
SW SW SW SW SW SW
Users
Operator
Network
Transformation Monetization
Operators
Operator Cloud Operator Enterprises
Network
SaaS
Cloud Services
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 3

4. the new ICT
IT
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 4

5. The premium Cloud
experience
Create
Control
Big Data
Center
Compute
Internet
Connect
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 5

6. The network
Platform
Cloud Management
Distribution & flexibility
Data
3PP Network Mission Critical Plane Functions,
Functions Workloads Extended Control
Server Functions
Network
& Exposure
Virtualization
Enterprise
RAN Control Central Office/Core Payload
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 6

7. Service
provider sdn
Service Exposure
Network and Cloud
Management
Integrated Network
Control
Telco
Data
Center
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 7

8. the balance
Simplicity -> Adaptation ->
Conformity Differentiation
Quality of Service
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 8

9. Conformity: Mobile Cloud
accelerator End-user
(Fixed Access)
Middle mile bottleneck
(Internet)
End-user
(Mobile Access)
Last mile bottleneck
(Radio Access)
Internet Mobile
1 acceleration 2 prioritization
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 9

10. Differentiation: E-
health
Service 2 1 Pharmacy
Provider
Health
Insurance
Government Emergency Hospital
Response
Enable HealthCare
Business
Sensor QoS Communication Video on Merchandize Medical Regulatory
…
Monitor (P2P Video QoS, RCS) Demand & Payments Records Information
Network, OSS & BSS
Communication Connectivity Network & User Contextual Infotainment Enterprise/M2M
Services Services Data Information Services Services & Data
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 10

11. the Telco cloud
Quality of Enabling
Balance
Experience Platform
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 11

12. If I had asked people
what they wanted they
would have said a faster
horse – Henry Ford
How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 12