The Networked Society

The Networked
Society

Mobile World Congress 2013

The Networked Society
Every half century a new technology system that changes everything emerges.
The Railroad and Iron: 1840s
Electricity and Steel: 1890s
Electro-Mechanical Systems: 1950s
Now: Information and Communications Technology
It impacts virtually everything: what we produce, how we produce it, organizational structures, required infrastructure,
information availability and more.
In this station we explore mega city visions and possibilities and some technologies believed to be essential facilitators of
the Networked Society
You also can meet technology research experts from Ericsson and from our collaboration partners that share and discuss
innovation insights and what’s next within ICT and how it supports the realization of the Networked Society.
Topics are e.g. the technology future in areas such as radio access beyond 2020, telecom /IT convergent architectures
and real-time Big Data analytics.
To emphasize the importance of the standardization and open source eco-systems we have invited partners from
universities and CSPs to help us present different initiatives and outcomes.

Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 2


+ +
= transformation

We are entering a new reality! Let’s take the long view. Our society today is quite different from that of just
ten or twenty years ago. The rise of the internet, the growth and diffusion of mobile phones, and
developments in global mass-media has changed the world in fundamental ways, and will continue to do so.
I argue that we are in the early stages of a revolution -the broadband revolution. Today people, enterprises,
markets and societies are getting more and more dependent on connectivity and broadband. Today we are
in a world with:
› Empowered People
› Enabling technology
› Expanding business


Transformation
Pervasive
Digital transformation
Digital transformation
• MobileMobile revolution
revolution
• Social media
“Hyper digitization”
Degree of economic impact

• “Hyper digitization”
Social media
• Power of the cloud and crowd
• Downstream & upstream innovation
Downstream & upstream
innovation
Organize without an organization
• Organize without an
New “currencies”
Digital distribution
Digital distribution organization of things
Internet
and web strategy • New “currencies”
and web strategy
• Web strategy and Analytics
• e-commerce
Web strategy and • Internet of things
e-commerce)
• Creating efficiency • Analytics
• Creating efficiency
through web
through web
strategy
strategy (e.g.
Digital products
Government)
(e.g., music,
entertainment)

Limited
Late 1990s 2000s 2010s Time

Transformation
ICT is a game changing technological revolution that impact virtually everything
Efficiency improvements.
Existing value systems are based on structures with certain technology uses, manual labor input, information
exchange etc., for creating the end services. ICT has the potential of improving the efficiency of these
structures basically without changing the end services.

Service disruption.
ICT has the potential of creating entirely new services or radically changing or displacing old ones. Through
innovation new value is created and new services put on the market. This may, or may not, entail the
emergence of new market roles.


Attributes of the networked
society
Resources
Innovation
Knowledge

Creation

Productivity


Attributes of the networked
society
In the Networked Society we see that
Innovation is changing
Production is changing
Creation is changing
Knowledge is changing
Resources are changing

We need to have a new mindset and realize that ICT is change agent in The Networked Society that both
enable and change what we produce, how we produce it, how we organize production, where we locate
productive activity, the infrastructure needed and what the laws and regulations that are required.


Transforming understanding
into value

Societal level Market level

Experience Organization
level level


Transforming understanding
into value
Societal level
Making sense of shifts in the world (in human behavior, culture, technology, business, regulation, resources
Market level
Uncovering hidden opportunities for new or improved products and services, ways to interact with current
and new customers, and to enhance the brand.
Experience level
Creating differentiating experiences for customers.
Organization level
Creating more customer-centric, transferring know- how through dedicated transformation initiatives.


Example: media/entertainment


Example:
media/entertainment
Let’s use media and entertainment as an example of the changes that ICT has realized.
All media can now be personalized and stored in the cloud enabling availability to be consumed on any device, screen or
sound system.

Media is an essential part of social life with sharing and co-creation.

Contextual triggering of media.

A multitude of business models has been established and is continually being explored.

Personalized journalism and aggregation.

Multimedia publishing for books.

All media on demand except live events

At the station we will show similar material for several industrial systems


Operator
value creation Strategies
INDUSTRY VALUE SYSTEMS

SERVICE INNOVATION

SERVICE DIFFERENTIATION

EFFICIENCY & SCALE

INTERNATIONAL EXPANSION

Opportunity to take new positions – with various closeness to existing business

Operator
value creation Strategies
Relating to value chains and what roles different telecom operators want and strive to play, we will
share our knowledge of what some of them already do for companies in other industries – to
transform their way of working and communicate.
We will also discuss what is needed from us as a ICT vendor and the building blocks that is
needed to be successful.


Operator segmentation
Service
Offerings
creator

Service
Operations
enabler

Systems
Network
developer

Networks

Differentiation: assets, capabilities and value chain position

Operators evolving to different positions in the networked society


Operator segmentation
Depending on the CSPs business capabilities and objectives their strategies and approaches with
regards to The Networked Society will be different.

We will discuss different possibilities and roles for CSPs to take on and the capabilities they need
to have to be competitive and innovative in that role.



+ + +

Realized by Technology and
Industry Collaboration


To realize the networked society both technology and society will bring
challenges. The societal change will bring challenges to business, government
and users and we need government, academic and industry collaborations to
help solve it.
In the technology domain we need high performing networks and cloud along
side with support systems to cater for the huge amount of devices and consumer
& enterprise services all with a diverse set of requirements


networked Society
Challenges

Devices Services
• Personal networks
• Range of devices Data, Events • Verticals
• Battery life & Information • Open data Sustainability
• Management • Monitor & Control • Environment
• Proximity • Socioeconomics

Coverage SLA
& Scalable scalability &
Security
Characteristics deployment • Assurance
• Data
NETWORKED
SOCIETY • Management

Cloud Management
Network • Delivery models
• Domain infrastructures
• M2M support Infrastructure • Cloud & Data
• Big data analytics • Users & Things
• Coverage & Capacity Interaction,
• Trust & privacy
• Quality of Experience flexibility and
• Telco in the cloud
• Resilience & robustness distribution


networked Society
Challenges
Services
Services and applications for users and enterprises will put high requirements on cloud & network
infrastructures. High flexibility, very high bit rates and very low delays will be demanded from both
consumer and vertical services.
Devices
The 50B set of devices will range from small sensors and actuators to HD cameras and 3D
displays needed or connected in the services with needs of long battery life and data processing
and management .
Network
There will be a need for higher capacity & coverage as well as higher resilience and robustness in
future networks. Quality of experience will be key and the network needs to handle m2m as well
as infrastructure flexibility and distribution of functions.
Cloud
The cloud will handle a huge data explosion used in analytics and need to cater for demanded
scalability, flexibility and a diverse set of delivery model.

Overarching challenges are seen in Sustainability, Security and Management of the solutions.

On Show
Technology Challenges in the Networked Society

The Connected
3D Visual Mega City
Communication

5G for the Networked
Society Beyond 2020

Window of Opportunity NETWORKED Exploring Big Data
SOCIETY

Service Provider Value
Creation with SDN
Federated Networked
OpenFlow – Stanford Cloud
University and Ericsson
Collaboration


On Show
Technology Challenges in the Networked Society
To explore and discuss the technology challenges in services, devices, networks and cloud.
The Connected Mega City
We will be demonstrating different how the Networked Society vision will improve life in a connected city using examples like Mega City operations centers and the
smart city for green neighborhood.
3D Visual Communication
The future of visual communication and improved telepresence will be shown where the visual content is delivered in 3D and with interoperability with regular 2D.
5G for Networked Society Beyond 2020
To highlight new opportunities and requirements for the operators and how Ericsson collaborates in the 5G industry pre-alignment through the EU METIS project
Exploring Big Data
To provide insights how mining vast amount of data sources from networks, devices and applications allow for rapid creation of new business opportunities
Federated Networked Cloud
To give insight into how network enabled clouds rely on network operator service for dynamic and elastic cloud connectivity and how it is been addressed in an EU
project
OpenFlow – Stanford & Ericsson collaboration
Stanford and Ericsson researchers will explain some of the latest research directions within a collaboration that has been ongoing since 2008, and discuss the
relevance of this work to customers


In the networked society
people, knowledge, devices,
and information are
networked for the growth of
society, life and business.

Solving the challenges
We want to show what’s next and how Ericsson is tackling the challenges of the
networked society. We are showing a few proof-points of our technology
leadership in the changing environment on the brink to the networked society.
In the networked society we believe people, knowledge, devices and information
are networked for the good and the growth of society, life and business.


The Networked Society

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