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TRENDS IN THE MOBILE INDUSTRY
Thierry Tingaud, Senior Vice President




1      CONFIDENTIAL   5/18/2010
ST-ERICSSON IN EVERYDAY LIFE




·More than half of all mobile
    phones in use today
  enabled by our products
     and technologies
KEY MARKET TRENDS


High-value entry     Adding value to affordable devices




  Smartphones        Enabling smartphones for all tiers




Connected devices   Driving mobile broadband everywhere
PAVING THE WAY TO SMARTPHONES FOR ALL

400 million Facebook users                Smartphone volumes by price band

          25% mobile
                 Source: Facebook 2010


     In 2015, video will be
              over 68%
   of mobile data in the US
             Source: Coda Research 2010




      50% of growth
       will be generated in
developing Asia-Pacific and
   Latin American markets
           Source: Analysys Manson 2010                     Source: ABI Research 2010
ENABLING THE 50B CONNECTED DEVICES VISION




     ·Wireless semiconductor players at the heart of convergence
THANK YOU

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Trends in the mobile indutry - Thieryy Tingaud - ST Ericsson - Ericsson Business Innovation Forum 2010 - Shanghai

  • 1. TRENDS IN THE MOBILE INDUSTRY Thierry Tingaud, Senior Vice President 1 CONFIDENTIAL 5/18/2010
  • 2. ST-ERICSSON IN EVERYDAY LIFE ·More than half of all mobile phones in use today enabled by our products and technologies
  • 3. KEY MARKET TRENDS High-value entry Adding value to affordable devices Smartphones Enabling smartphones for all tiers Connected devices Driving mobile broadband everywhere
  • 4. PAVING THE WAY TO SMARTPHONES FOR ALL 400 million Facebook users Smartphone volumes by price band 25% mobile Source: Facebook 2010 In 2015, video will be over 68% of mobile data in the US Source: Coda Research 2010 50% of growth will be generated in developing Asia-Pacific and Latin American markets Source: Analysys Manson 2010 Source: ABI Research 2010
  • 5. ENABLING THE 50B CONNECTED DEVICES VISION ·Wireless semiconductor players at the heart of convergence