Les Systèmes Mobiles Avancés - Ericsson France
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"Les Systèmes Mobiles Avancés" Présentation de Philippe de la Fortelle, VP Marketing et Stratégie d'Ericsson France, lors des Entretiens de Telecom ParisTech (3 décembre 2009)
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Les Systèmes Mobiles Avancés - Ericsson France
- 1. Systèmes mobiles avancés Philippe de La Fortelle
- 2. Evolution des communications Internet Télécoms Communication enrichie, interactive, partout et à tout instant Accès illimité, partout et à tout instant Communication enrichie, ponctuelle, vers des communautés
- 3. Internet des objets Téléphonie fixe Téléphonie Mobile Haut débit fixe Smartphones Objets connectés PC portables
- 4. Des revenus data en forte croissance SmarTone: +16% Telstra: +31% Softbank Mobile: +14% Orange, France: +26% MTN, South Africa: +21% Vodafone: +26% Telefonica: +37% Vivo: +30% AT&T: +37% Sources: Rapports financiers et présentations des sociétés citées
- 5. Une évolution exponentielle Vers 100% pénétration 2014 Vision 2020 50 milliards > 6 milliards 3.5 Mds 0.4 Mds 2010 Source: Informa & Ericsson LTE WCDMA / HSPA GSM / EDGE Aujourd’hui Performance Marché de masse Couverture
- 6. La fusion de plusieurs standards GSM WCDMA HSPA TD-SCDMA LTE FDD & TDD Track CDMA (3GPP2) CDMA One EVDO Rev A Track GSM (3GPP) 2001 2005 2008 2010 LTE le standard Global pour la nouvelle génération(4G)
- 7. Les opérateurs s’engagent pour LTE Source: Presse et GSA (13 Novembre, 2009) 16 réseaux LTE sont susceptibles d’ouvrir commercialement en 2010 TeliaSonera Telus Verizon Vodafone Telstra SmarTone-Vodafone T - Mobile Telenor Telecom Italia Telecom TELE2 PCCW SK Telecom SoftBank Aircell Bell Canada 3 Cox Orange AT&T CSL Rogers Wireless metroPCS CenturyTel MTS Piltel NTT Docomo China Mobile China Telecom KTF KDDI eMobile 45 opérateurs dans 23 pays Zain Chunghwa Telecom Mobilkom Vivo TMN LG Telecom Telefonica O2 Vivacell-MTS
- 8. Différences entre MSR et SDR Vision d’Ericsson SDR MSR 1800 MHz 2100 MHz 900 MHz GSM WCDMA LTE
- 9. Débit moyen atteignable [Mbps] En fonction de la charge 5% utilization 0 0-7 7-28 28-56 56-98 98-140 95 Mbps average rate 10% utilization 81 Mbps average rate 0 0-7 7-28 28-56 56-98 98-140 30% utilization 56 Mbps average rate 0 0-7 7-28 28-56 56-98 98-140 50% utilisation 45 Mbps débit moyen 0 0-7 7-28 28-56 56-98 98-140
- 11. Evolution vers de nouveaux services HSPA, LTE GPON & IMS Photo Vidéo HD Transport Jeu Media Energie Edition
Hinweis der Redaktion
- New ways of communication is exploding in the non-monetized Internet Space, an example is the new Google Wave. While the traditional telecom space is making good money on Voice and SMS - 1000BUSD, but are facing competition and price erosion. Telecom and Internet communication is still very much apart, but is expected to merge in the future as more and more of the networks become all IP. Communication is a core value that cannot be taken for granted But usage is diversifying and we must address the Internet domain to build a more complete value proposition. 3.5 trillion SMS in 2008 Over 15 teraminutes of mobile voice per year Skype represents 8% of all international voice traffic 200 million active Facebook users with 30 million on their mobiles 2 million “tweets” per day on Twitter 46.5 billion IM per day in 2009 Chat Multimedia Messaging Social Presence Image Share File Transfer Video Share Voice, video telephony SMS and MMS
- 2008-06-09
- USA Europe Aircell 3, Austria Mobilkom, Austria AT&T Mobility Orange, Austria T-Mobile, Austria CenturyTel Orange, France Cox T-Mobile, Germany Vodafone, Germany metroPCS 3, Ireland Verizon Wireless Telecom Italia, Italy TMN, Portugal TeliaSonera, Sweden MTS, Uzbekistan TeliaSonera, Norway Vivacell-MTS, Armenia Telefonica O2, Spain Telenor, Norway Tele2, Sweden Telenor, Sweden Canada Asia-Pacific Bell Canada Telstra, Australia Rogers Wireless China Mobile, China Telus China Telecom, China SmarTone-Vodafone, HongKong SAR PCCW, HongKong SAR Middle East CSL, HongKong SAR Zain, Bahrain emobile, Japan KDDI, Japan Latin America NTT DoCoMo, Japan Vivo, Brazil SoftBank, Japan Telecom New Zealand, NZ Piltel, Philippines KTF, South Korea LG Telecom, Soth Korea SK Telecom, South Korea Chunghwa Telecom, Taiwan Total 45 operators
- Ericsson’s defintion of MSR is where the radio technology can be changed only by new software. Ericsson’s definition of SDR is where the radio technology and the frequency can be changed only by new software. What some competitors call SDR we call MSR. No one can change technology AND frequency at the same time.
- 2008-11-12 This plot shows the average bitrate per bin over the analysis area. The average bitrate is represented in different colors where a high bitrate close to the peak rate (140 Mbps) is green while low bitrates are marked with purple. Note that 0 Mbps is shown in cyan color.. This slide includes an animation where it is possible to change the utilization from 5% to 70% and see the impact on the area bitrate when the load is increased. In general, when the load is increased the high bitrate areas (green) will decrease while the low rate areas (blue and red) will increase. However, even at the highest load there are still areas with green and yellow, i.e. high bitrates. Additional analysis shows that less than 0.2% of the area has 0 Mbps at the highest load (70%).
- All these connections WILL enable MORE devices that will make it easier accessing NEW SERVICES HSPA and LTE will drive this by providing reliable access between the user, devices and services by controlling this environment with IMS and managing it with BSS new services will be launched every day. refer back to ‘Revenue Growth’ – this will put new demands on the operators that will generate more opportunities for Ericsson