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Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai

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Ericsson France
Ericsson France

Presentation by - Par Karlsson, Head of client group Ericsson Consumer Lab - Cathaya Xu, Head of Ericsson Consumer Lab China

TechnologieBusinessUnterhaltung & Humor
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CHINESE CONSUMER TRENDS IN A GLOBAL PERSPECTIVE PÄR KARLSSON HEAD OF CLIENT GROUP ERICSSON CONSUMERLAB CATHAYA XU HEAD OF ERICSSON CONSUMERLAB CHINA
Ericsson Internal | 2010-05-13 | Page 2 Page 2
Ericsson Internal | 2010-05-13 | Page 3
Ericsson Internal | 2010-05-13 | Page 4
Usefulness Cost Ease of Use Ericsson Internal | 2010-05-13 | Page 5
To conclude › Mobile internet embraced by urban Chinese › New propositions needed to build mass market for mobile broadband › Daily needs of farmers are a significant business opportunity not yet fully addressed Ericsson Internal | 2010-05-13 | Page 6
Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai

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Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai

  • 1. CHINESE CONSUMER TRENDS IN A GLOBAL PERSPECTIVE PÄR KARLSSON HEAD OF CLIENT GROUP ERICSSON CONSUMERLAB CATHAYA XU HEAD OF ERICSSON CONSUMERLAB CHINA
  • 2. Ericsson Internal | 2010-05-13 | Page 2 Page 2
  • 3. Ericsson Internal | 2010-05-13 | Page 3
  • 4. Ericsson Internal | 2010-05-13 | Page 4
  • 5. Usefulness Cost Ease of Use Ericsson Internal | 2010-05-13 | Page 5
  • 6. To conclude › Mobile internet embraced by urban Chinese › New propositions needed to build mass market for mobile broadband › Daily needs of farmers are a significant business opportunity not yet fully addressed Ericsson Internal | 2010-05-13 | Page 6