Consumers are rapidly evolving their values and assumptions on the discovery, access, payment and sharing of content-related experiences. Are you ready to satisfy the most media savvy and demanding TV consumer in history?

1. 8billionmobilebroadbandsubscriptionsand
1.5billionhomeswithdigitaltelevisionwillchange
theexperienceofTV.
in2020…
AreyoureadytosatisfythemostdemandingTVconsumerinhistory?
PERSONALIZATION
Consumersaredemandingashifttorelevanceand
conveniencethattheyperceivevaluein.Itsaboutoffering
themsmartchoicesinintelligentways,thatwillenable
additionalup-selling.
SIMPLIFICATION
Unifiedscreens,ultimateaggregation,smart
recommendationandbestofsocialinteraction.
Inaddition,thesimplerthepaymentmodels,the
greatertheopportunity.
Userstodaydemandbothsimplificationandpersonalization
65%
feelfrustratedwhentryingto
findsomethingtowatchonTV.
Thiscan driveCordShavingandCutting.
72% 72% ofpeople watchvideoontheirmobiledevices
atleastonceaweek.And42% dothisoutsideof
thehome.
GameChanger:ForeverEvolvingExperience
Consumersarerapidlyevolvingtheirvaluesandassumptionsaroundthe
discovery,access,paymentandexperienceofTVcontent.Thedefinition
of“experience”isbroadeningasthemediaindustrylosesexclusivityin
shapingthistodevicemanufacturers,socialnetworksandappecosys-
tems.
Theconsumerof2020expectsTV,filmandgamingexperiencestobe
integrated,accessibleandtailoredtotheirinterests,devicesandpersonal
situations.Higherdefinitionvideo,any-screenaccess,andpersonalinter-
activityandrelevancywrapseamlesslyaroundpremiumcontentinaworld
wherevideoconnectswithsocialmedia.Contentownersandbroadcast-
ersmustadaptprogrammingformats,distributionrightsandadvertising
models.TVserviceproviderskeentomaintainaveragerevenueperuser
mustadapttoconsumermustadapttoconsumers’desirestopickacontentmixtosuittheirown
schedules,discovercontentintargetedways,andfindeverythingonany-
thing–becomingtheultimateaggregator.
TheForeverEvolvingExperiencerevealstheroadto2020andhowcon-
sumerswilldrivechangeonthetechnologyandbusinessmodelsofthe
mediaindustr