Presentation by Bala Thekkadath, Director of Product Marketing, IP and Broadband Ericsson, at Broadband World Forum Amsterdam 2013

1. Service provider sdn
In action
Bala Thekkedath
Director of Product Marketing, IP & Broadband
Ericsson

2. The path to mainstream
deployments in telecom networks
Technology
&
Ecosystems
•
•
•
•
Technology Development & Innovation
Ecosystems & Related Technologies
Business Drivers that shape development
Assumption of a viable business model
Business
Models &
Relationships
•
•
•
•
•
Develop Services based on Technology &
Market offers
Controlled Deployments
Viable Business Models
Assumption of ability to scale operations
Operations &
Organization
• From labs to the network
• Migration & Co-existence
• Scale operations / organization / competence
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013

3. The Difficulty of questions being asked
Contribution to sleepless nights
Where are we with service
provider sdn
We are probably somewhere here
Time
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013

4. We adapted the core
technology
Technology
&
Ecosystems
Extending SDN into the Wide Area Telco Network
converts to a real time programmable entity
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013

5. And identified use cases or
applications
Technology
&
Ecosystems
•
•
•
•
Dynamic Service Chaining
Multi-layer Control
Inter & Intra DC connectivity
…..
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013

6. Meanwhile …..
Technology
&
Ecosystems
The strong NFV push
in the industry
Source: ETSI-NFV
Cloud opportunities for
Telco’s coming of age
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013

7. And they made perfect sense
Together
Technology
&Technology
Ecosystems
& Ecosystems
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013

8. And so we started asking the
business questions
Business
Models &
Relationships
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013

9. And we realized ..
Service
Provider
SDN
Business
Models &
Relationships
NFV
CLOUD
Many of the Service Provider Use
Cases are means to a higher end
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
&
The value unlocks when
we put it all together

10. Solutions & Business models
Network slicing
Business
Models &
Relationships
A personalized connectivity +
services + applications +
management view of IT
Infrastructure
Target Customers
• Small and Large Enterprises
• Media & Content Owners
• Large Social Media
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
SERVICE PROVIDER SDN
X
New Revenue Models for
Enterprises and Consumers
X
NETWORK FUNCTION
VIRTUALIZATION
X
CLOUD IMPLEMENTATION &
COMMON ORCHESTRATION

11. Solutions &business models
personalization of fixed broadband services
Business
Models &
Relationships
Business Models
• Granular and Dynamic
Parental Control
• Priority access for
applications or devices
• New Business Relationships
with OTT partners
X
And significant CAPEX/OPEX
savings as well
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
SERVICE PROVIDER SDN
X
NETWORK FUNCTION
VIRTUALIZATION

12. Solutions & business models
virtual enterprise IT infrastructure
Business
Models &
Relationships
Business Models
• Prepackaged solutions for
small/medium enterprises
• Managed, virtual enterprise
IT networks
X
X
An application of Network
Slicing
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
SERVICE PROVIDER SDN
NETWORK FUNCTION
VIRTUALIZATION
X
CLOUD IMPLEMENTATION &
COMMON ORCHESTRATION

13. And that brings us
Operations &
Organization
Here
About to start asking the hard questions
on Operations & Organization
•
•
•
•
•
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
Migration from “legacy” to SDN enabled
Networks
Co-existence of Technologies
Role of current operational domains
Division of labor
……

14. Summary
Service Provider
SDN has moved
beyond technical
proof of concepts. It
is increasingly
becoming a business
discussion
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
Unlocking the
potential of this
technology will
require us to talk
about SDN, NFV and
the Cloud together

15. “The greatest danger in times of
turbulence is not the turbulence - it is to
act with yesterday's logic”
Peter Drucker
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013

16. THANK YOU
Bala Thekkedath
Balamurali.thekkedath@ericsson.com
Twitter @balathekkedath
Ericsson