http://www.ericsson.com/thinkingahead/consumerlab Ericsson ConsumerLab has identified some of the most important consumer trends for 2014 and beyond. The trends include apps that will change society, your body being your password, and video consumption being driven by friends. For more than 15 years, ConsumerLab has conducted research to explore people’s values, behaviors and ways of using ICT products and services. Our global research program is based on annual interviews with over 100,000 individuals in more than 40 countries and 15 megacities.

1. 10 hot
consumer
trends 2014
Making small changes to the ways we communicate and use the
internet will have a huge impact on society as a whole. So what
new developments can we expect to see in 2014 and beyond?
1. Apps change
society
The mass demand for mobile services
will potentially transform all aspects
of daily life within three years – from
shopping and leisure activities, to
care services and transportation.
CITY LIFE
TRANSFORMED BY
2016
2. Your body
is the new
p@55w*Rd
******
Consumers have grown tired of using
passwords to access content online.
52%
OF SMARTPHONE
USERS WANT
FINGERPRINTS
TO REPLACE ALL
INTERNET PASSWORDS
3. The
quantified
self
We are increasingly treating our phones as
self-tracking devices. 40 percent of smartphone
owners want to log all of their physical activities.
59%
WANT TO USE WRISTBANDS AND
56 PERCENT WANT TO USE RINGS
TO GENERATE PERSONAL DATA
4. Internet EXPECTED
EVERYWHERE
Smartphone users are realizing that the signal bars on their phone are no longer
a good indicator of internet coverage. Globally, consumers’ quality of experience
when using data is falling behind their experience of voice connectivity.
5. Smartphones
reduce THE
digital divide
On a global scale, internet
access is unequally distributed.
But the increase of cheaper
smartphones is providing more
consumers with the opportunity
to participate online.
IN INDIA AND INDONESIA,
THE SMARTPHONE IS
NOW THE PRIMARY
INTERNET DEVICE
56%
OF DAILY INTERNET
USERS ARE CONCERNED
ABOUT PRIVACY ISSUES
6. Online
benefits
outweigh
concerns
The risks associated with being connected are
becoming more apparent, but people minimize
them by being more cautious online.
4%
SAY THAT THEY WOULD
USE THE INTERNET LESS
BECAUSE OF THIS
7. Video on
command
Our friends are particularly
influential when it comes
to viewing video material.
22%
38%
OF RESPONDENTS
SAY THEY WATCH
VIDEO CLIPS
RECOMMENDED
BY THEIR FRIENDS
AT LEAST SEVERAL
TIMES A WEEK
INFLUENCE
THEIR OWN
FRIENDS
8. Making my
data visible
Our internet usage is measured
in bits and bytes, but people
need help understanding the
relevance of the data.
48%
OF SMARTPHONE
OWNERS USE APPS
TO GET INFORMATION
ABOUT DATA
CONSUMPTION
37%
USE APPS
TO TEST
CONNECTION
SPEED
9. Sensors in
daily places
Smartphone owners believe that interactive sensors
will be used in everything from healthcare and public
transport, to cars, homes and workplaces.
60%
BELIEVE SENSORS WILL
BE COMMONPLACE BY
THE END OF 2016
GOOD MORNING
Your office appliances
have been activated
10. Play, pause,
resume elsewhere
AT HOME
COMMUTING
AT WORK
INTERNET CAFÉ
The rise of streaming services means people are increasingly viewing
content on the move. In Chile, Mexico and Brazil, an average of
18 percent of smartphone owners who watch video begin doing so
at home, and then continue watching the same content elsewhere.
19%
OF TOTAL GLOBAL
STREAMED TV AND
VIDEO TIME IS SPENT ON
PHONES OR TABLETS
© Ericsson 2013. Source: Ericsson ConsumerLab
www.ericsson.com/consumerlab