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1. contact: [email_address] 1-877-366-9252 Enterprise: Communicate Key Internal & External Messages With Online Video http://go.ooyala.com/IndustryWebinarsLive.html Guest Presenters: Andres Palmiter - Online Video Specialist, comScore Ericka Norman - Rich Media Strategist, Dell For Audio please dial: US: 1 866 789 9756 International : 1 857 350 1705 Access Code: 387 414 76#

2. Andres Palmiter, Online Video Specialist comScore, Inc For Audio please dial: US: 1 866 789 9756 International : 1 857 350 1705 Access Code: 387 414 76#

3. Online Video is big 32.4 billion video streams in the United States Reaching 177 million unique viewers Each viewer watched 187 video streams , that’s more than 12 hours of video per viewer

4. Online video appeals to all demos Source: comScore Video Metrix, January 2010

5. Video consumption follows younger trend Source: comScore Video Metrix, January 2010 Demo % Video Streams % Unique Viewers Hours Consumed per Viewer Consumption Index (Average 100%) 2-11 4% 9% 3.3 26% 12-17 14% 12% 12.5 98% 18-24 20% 13% 20.5 160% 25-34 22% 18% 16.8 132% 35-44 18% 18% 13.4 105% 45-54 13% 16% 10.9 85% 55-64 5% 8% 8.4 66% 65+ 3% 6% 6.3 50%

6. More people watching more minutes 193% 121% Source: comScore Video Metrix, January 2009 - January 2010 January 2009 January 2010 Hours per Viewer 5.9 12.8 Videos per Viewer 100.7 187.0 Minutes per Video 3.5 4.1

7. Technology online video trends Source: comScore Video Metrix, Feb 2009 - Feb 2010 95%

8. What’s driving technology’s growth? 111%

9. How does comScore measure viewers? Panel and beacon technology Leveraging cookie data A cookie is not a person, we measure people

11. What can you do with the data? Track ad and content streams Understand trends in different content verticals Show ROI by leveraging panel

12. Ericka Norman, Rich Media Strategist Dell For Audio please dial: US: 1 866 789 9756 International : 1 857 350 1705 Access Code: 387 414 76#

13. About Dell Dell is a leading technology provider to commercial enterprises around the world. Dell listens to customers and delivers innovative technology and services they need and value. With billions in revenue flowing through it annually, Dell.com is one of the leading e-commerce destinations in the world, serving people in 160 countries. Dell.com last year had 1.7 billion visits by about 500 million people.

22. Future Vision

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