1. Company Portrait
A confident & trustful partner for hospitality solutions with creative
concepts
Swiss Hotel & Resort Consulting GmbH
Wädenswil, Switzerland June 2011
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

2. EXPERTISE
What we do
- Long-standing, personal expertise in leading positions in International operations
- Detailed knowledge and insights of markets, market segments and market players
– Extensive experience in acquisition, development, re-positioning and transactions
of hotel realty.
– Access to operative expertise, data and trends
– Detailed and real-life market knowledge in different segments and categories
– Expertise in practical hotel development, therefore consultancy and authoritative
projections and successful finalisation of different planning phases possible and
available.
All services are provided from in-house experts in the fields of real estate,
investment consulting, hotel management, and technics.
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

3. SERVICES
What we do
SHRC delivers services around hotel real estate:
- Operative Consulting
- Monitoring and consulting in hotel development, project realisations and revitalisations
- Support in transactions of hotel realty
- SHRC fulfill real estate and hotel specific topics in a comprehensive package at one-stop
- In order to achieve ideal results for investors and operators, expertise in both real estate and
hotel is needed
– Expertise in real estate, real estate markets, facility management
– Expertise in hotel and tourism industry
- Products and Concepts, Markets and Locations, Players and Competitors
- Offers, Demand behaviour, Trends
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

4. SERVICES
For investors and developers
- You have a project location or an existing property at your disposal?
- You would like to develop a hotel and need to analyse its feasibility?
- You would like to acquire new hotel properties or are looking for an
operator?
- You are looking for an exit strategy in line with the market?
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

5. SERVICES
For investors and developers
Our services are broadly spread and positioned:
Analysis of Location
– Macro-Location
– Micro-Location
Analysis of Hotel Markets
– Situation of Offer
– Demand situation
Analysis of Competition
– Identification of relevant competition
– Analysis of competition
Concept Development and Feasibility Studies
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

6. SERVICES
For investors and developers
Our services are broadly spread and positioned:
Financial / Performance Projections
– Development of 5-Year-Plan
Operator Search
– Determining of ideal operator contract model
– Consultancy during the contract negotiations
– Legal Due Dilligence of the contract documents
Consultancy during Hotel Planning and the Realisation Phases
– Concept development and Room Book
– Briefing with architects before master planning
– Consultancy during construction planning
– Technical Assistance during construction phase
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

7. SERVICES
For investors and developers
Our services are broadly spread and positioned:
Execution of Technical Due Dilligences
– Examination of building, technical facilities and infrastructure from a hotel-specific point of
view (legal prerequisites such as fire security, maintenance etc.)
– Check of status of Building & Structure and Repair & Maintenance
– Analysis of Property Operating and Maintenance Costs (powers, direct costs, personnel costs),
energy efficiency tests
– Development of a investment-priority list
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

8. SERVICES
For hotel operators and hotel owners
- You own and / or operate a hotel and need to revitalise or re-position it?
- You own a hotel as capital investment and need to analyse and check
services, buildings and facilities?
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

9. SERVICES
For hotel operators and hotel owners
Our services cover the following aspects:
Analysis of hotel market and competition
- Revitalisation / Re-positioning
– Potential analysis and development of a concept for revitalisation /re-positioning of your hotel
– Analysis of existing contract and consultancy during contract negotiations
– Evaluation of capital expenditure needs (in terms of concept and technical facilities)
– Consultancy during building activities
– Preparation of marketing plans and business plans
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

10. SERVICES
For hotel operators and hotel owners
Our services cover the following aspects:
Preparation and Optimisation of Energy Supply Concepts
– Selection of appropriate energy concepts (electricitly, heat, chill,etc.) taking into account
profitability and sustainability (incl. selection of subsidies i.e. for regenerative energy concepts)
– Selection of approprate partners for installation and / or running of energy supply and energy
distibution
– Preparation and implementation of energy controlling system for monitoring
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

11. SERVICES
For hotel operators and hotel owners
Our services cover the following aspects:
Preparation and Optimisation of Building Management Concepts
– Call for tenders and negotiation of service contracts
– Build-up of building management organisation
– Preparation of maintenance and controlling plan in compliance with statutory provision and
warranty conditions of installator / producer
– Definition of catalogues for own or outsourced service (Make-Buy-Decision)
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

12. SERVICES
For hotel operators and hotel owners
Our services cover the following aspects:
Preparation and Optimisation of Personnel in Building Management
– Preparation of job advertisements
– Chaperonage during personnel selection process
– Briefing and instruction of technical staff
– Preparation of staff objectives and job expectations
- Preparation and review of manpower and scheduling processes
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

13. SERVICES
For hotel operators and hotel owners
Our services cover the following aspects:
General Contract Management
– Check Up and auditing upon closing of energy delivery contracts
– Consulting and check up during negotations of hotel operating contracts in regards to aintenance
obligations of parties
– Preparation of cost matrix to define maintenance obligations of parties
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

14. SERVICES
For hotel operators and hotel owners
Our services cover the following aspects:
Food and Beverage
- Menu engineering / cost control / departemental profit analyisis
- Restaurant, bar and lounge concepts
- Service standards (review / update / create)
- Marketing channels
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

15. SERVICES
What it costs
We offer
- Choice of services needed and requested according to individually prepared requirement and
service profile
- Any appointment is seperated in phases, which each can be triggered accordingly
- Standardised quality at a priorly fixed priced
- Cost certainty
A confident & trustful partner for hospitality solutions with creative concepts
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011

16. Contact us
Swiss Hotel & Resort Consulting GmbH
Erich Fröhli
Managing Director
Neudorfstrasse 59
CH – 8840 Wädenswil
Switzerland
Email: erich.froehli@shrc.ch
Web: www.shrc.ch
Wädenswil, Switzerland June 2011
Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011