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Company Portrait
  A confident & trustful partner for hospitality solutions with creative
  concepts




Swiss Hotel & Resort Consulting GmbH
Wädenswil, Switzerland June 2011

   Hospitality Consulting                                      Swiss Hotel & Resort Consulting GmbH © 2011
EXPERTISE
                                          What we do


      - Long-standing, personal expertise in leading positions in International operations

      - Detailed knowledge and insights of markets, market segments and market players

      – Extensive experience in acquisition, development, re-positioning and transactions
        of hotel realty.

      – Access to operative expertise, data and trends

      – Detailed and real-life market knowledge in different segments and categories

      – Expertise in practical hotel development, therefore consultancy and authoritative
        projections and successful finalisation of different planning phases possible and
        available.

      All services are provided from in-house experts in the fields of real estate,
      investment consulting, hotel management, and technics.


A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                        Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          What we do
      SHRC delivers services around hotel real estate:

      - Operative Consulting

      - Monitoring and consulting in hotel development, project realisations and revitalisations

      - Support in transactions of hotel realty

      - SHRC fulfill real estate and hotel specific topics in a comprehensive package at one-stop

      - In order to achieve ideal results for investors and operators, expertise in both real estate and
        hotel is needed

      – Expertise in real estate, real estate markets, facility management

      – Expertise in hotel and tourism industry

      - Products and Concepts, Markets and Locations, Players and Competitors

      - Offers, Demand behaviour, Trends
A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                        Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For investors and developers




      - You have a project location or an existing property at your disposal?

      - You would like to develop a hotel and need to analyse its feasibility?

      - You would like to acquire new hotel properties or are looking for an
        operator?

      - You are looking for an exit strategy in line with the market?




A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                    Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For investors and developers
      Our services are broadly spread and positioned:

      Analysis of Location
      – Macro-Location
      – Micro-Location


      Analysis of Hotel Markets
      – Situation of Offer
      – Demand situation

      Analysis of Competition
      – Identification of relevant competition
      – Analysis of competition


      Concept Development and Feasibility Studies



A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                    Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For investors and developers
      Our services are broadly spread and positioned:

      Financial / Performance Projections
      – Development of 5-Year-Plan

      Operator Search
      – Determining of ideal operator contract model
      – Consultancy during the contract negotiations
      – Legal Due Dilligence of the contract documents

      Consultancy during Hotel Planning and the Realisation Phases
      –   Concept development and Room Book
      –   Briefing with architects before master planning
      –   Consultancy during construction planning
      –   Technical Assistance during construction phase




A confident & trustful partner for hospitality solutions with creative concepts

          Hospitality Consulting                                                  Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For investors and developers
      Our services are broadly spread and positioned:

      Execution of Technical Due Dilligences
      – Examination of building, technical facilities and infrastructure from a hotel-specific point of
        view (legal prerequisites such as fire security, maintenance etc.)

      – Check of status of Building & Structure and Repair & Maintenance

      – Analysis of Property Operating and Maintenance Costs (powers, direct costs, personnel costs),
        energy efficiency tests

      – Development of a investment-priority list




A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                        Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For hotel operators and hotel owners




      - You own and / or operate a hotel and need to revitalise or re-position it?

      - You own a hotel as capital investment and need to analyse and check
        services, buildings and facilities?




A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                    Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For hotel operators and hotel owners
      Our services cover the following aspects:

      Analysis of hotel market and competition

      - Revitalisation / Re-positioning

      – Potential analysis and development of a concept for revitalisation /re-positioning of your hotel

      – Analysis of existing contract and consultancy during contract negotiations

      – Evaluation of capital expenditure needs (in terms of concept and technical facilities)

      – Consultancy during building activities

      – Preparation of marketing plans and business plans




A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                       Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For hotel operators and hotel owners
      Our services cover the following aspects:

      Preparation and Optimisation of Energy Supply Concepts

      – Selection of appropriate energy concepts (electricitly, heat, chill,etc.) taking into account
        profitability and sustainability (incl. selection of subsidies i.e. for regenerative energy concepts)

      – Selection of approprate partners for installation and / or running of energy supply and energy
        distibution

      – Preparation and implementation of energy controlling system for monitoring




A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                          Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For hotel operators and hotel owners
      Our services cover the following aspects:

      Preparation and Optimisation of Building Management Concepts

      – Call for tenders and negotiation of service contracts

      – Build-up of building management organisation

      – Preparation of maintenance and controlling plan in compliance with statutory provision and
        warranty conditions of installator / producer

      – Definition of catalogues for own or outsourced service (Make-Buy-Decision)




A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                       Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For hotel operators and hotel owners
      Our services cover the following aspects:

      Preparation and Optimisation of Personnel in Building Management

      – Preparation of job advertisements

      – Chaperonage during personnel selection process

      – Briefing and instruction of technical staff

      – Preparation of staff objectives and job expectations

      - Preparation and review of manpower and scheduling processes




A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                    Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For hotel operators and hotel owners
      Our services cover the following aspects:

      General Contract Management
      – Check Up and auditing upon closing of energy delivery contracts

      – Consulting and check up during negotations of hotel operating contracts in regards to aintenance
        obligations of parties

      – Preparation of cost matrix to define maintenance obligations of parties




A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                     Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          For hotel operators and hotel owners
      Our services cover the following aspects:

      Food and Beverage
      - Menu engineering / cost control / departemental profit analyisis

      - Restaurant, bar and lounge concepts

      - Service standards (review / update / create)

      - Marketing channels




A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                    Swiss Hotel & Resort Consulting GmbH © 2011
SERVICES
                                          What it costs
      We offer

      - Choice of services needed and requested according to individually prepared requirement and
        service profile

      - Any appointment is seperated in phases, which each can be triggered accordingly

      - Standardised quality at a priorly fixed priced

      - Cost certainty




A confident & trustful partner for hospitality solutions with creative concepts

        Hospitality Consulting                                                    Swiss Hotel & Resort Consulting GmbH © 2011
Contact us
 Swiss Hotel & Resort Consulting GmbH
 Erich Fröhli
 Managing Director
 Neudorfstrasse 59
 CH – 8840 Wädenswil
 Switzerland
 Email: erich.froehli@shrc.ch
 Web: www.shrc.ch



Wädenswil, Switzerland June 2011

   Hospitality Consulting               Swiss Hotel & Resort Consulting GmbH © 2011

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Company Profile Swiss Hotel & Resort Consulting

  • 1. Company Portrait A confident & trustful partner for hospitality solutions with creative concepts Swiss Hotel & Resort Consulting GmbH Wädenswil, Switzerland June 2011 Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 2. EXPERTISE What we do - Long-standing, personal expertise in leading positions in International operations - Detailed knowledge and insights of markets, market segments and market players – Extensive experience in acquisition, development, re-positioning and transactions of hotel realty. – Access to operative expertise, data and trends – Detailed and real-life market knowledge in different segments and categories – Expertise in practical hotel development, therefore consultancy and authoritative projections and successful finalisation of different planning phases possible and available. All services are provided from in-house experts in the fields of real estate, investment consulting, hotel management, and technics. A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 3. SERVICES What we do SHRC delivers services around hotel real estate: - Operative Consulting - Monitoring and consulting in hotel development, project realisations and revitalisations - Support in transactions of hotel realty - SHRC fulfill real estate and hotel specific topics in a comprehensive package at one-stop - In order to achieve ideal results for investors and operators, expertise in both real estate and hotel is needed – Expertise in real estate, real estate markets, facility management – Expertise in hotel and tourism industry - Products and Concepts, Markets and Locations, Players and Competitors - Offers, Demand behaviour, Trends A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 4. SERVICES For investors and developers - You have a project location or an existing property at your disposal? - You would like to develop a hotel and need to analyse its feasibility? - You would like to acquire new hotel properties or are looking for an operator? - You are looking for an exit strategy in line with the market? A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 5. SERVICES For investors and developers Our services are broadly spread and positioned: Analysis of Location – Macro-Location – Micro-Location Analysis of Hotel Markets – Situation of Offer – Demand situation Analysis of Competition – Identification of relevant competition – Analysis of competition Concept Development and Feasibility Studies A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 6. SERVICES For investors and developers Our services are broadly spread and positioned: Financial / Performance Projections – Development of 5-Year-Plan Operator Search – Determining of ideal operator contract model – Consultancy during the contract negotiations – Legal Due Dilligence of the contract documents Consultancy during Hotel Planning and the Realisation Phases – Concept development and Room Book – Briefing with architects before master planning – Consultancy during construction planning – Technical Assistance during construction phase A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 7. SERVICES For investors and developers Our services are broadly spread and positioned: Execution of Technical Due Dilligences – Examination of building, technical facilities and infrastructure from a hotel-specific point of view (legal prerequisites such as fire security, maintenance etc.) – Check of status of Building & Structure and Repair & Maintenance – Analysis of Property Operating and Maintenance Costs (powers, direct costs, personnel costs), energy efficiency tests – Development of a investment-priority list A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 8. SERVICES For hotel operators and hotel owners - You own and / or operate a hotel and need to revitalise or re-position it? - You own a hotel as capital investment and need to analyse and check services, buildings and facilities? A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 9. SERVICES For hotel operators and hotel owners Our services cover the following aspects: Analysis of hotel market and competition - Revitalisation / Re-positioning – Potential analysis and development of a concept for revitalisation /re-positioning of your hotel – Analysis of existing contract and consultancy during contract negotiations – Evaluation of capital expenditure needs (in terms of concept and technical facilities) – Consultancy during building activities – Preparation of marketing plans and business plans A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 10. SERVICES For hotel operators and hotel owners Our services cover the following aspects: Preparation and Optimisation of Energy Supply Concepts – Selection of appropriate energy concepts (electricitly, heat, chill,etc.) taking into account profitability and sustainability (incl. selection of subsidies i.e. for regenerative energy concepts) – Selection of approprate partners for installation and / or running of energy supply and energy distibution – Preparation and implementation of energy controlling system for monitoring A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 11. SERVICES For hotel operators and hotel owners Our services cover the following aspects: Preparation and Optimisation of Building Management Concepts – Call for tenders and negotiation of service contracts – Build-up of building management organisation – Preparation of maintenance and controlling plan in compliance with statutory provision and warranty conditions of installator / producer – Definition of catalogues for own or outsourced service (Make-Buy-Decision) A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 12. SERVICES For hotel operators and hotel owners Our services cover the following aspects: Preparation and Optimisation of Personnel in Building Management – Preparation of job advertisements – Chaperonage during personnel selection process – Briefing and instruction of technical staff – Preparation of staff objectives and job expectations - Preparation and review of manpower and scheduling processes A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 13. SERVICES For hotel operators and hotel owners Our services cover the following aspects: General Contract Management – Check Up and auditing upon closing of energy delivery contracts – Consulting and check up during negotations of hotel operating contracts in regards to aintenance obligations of parties – Preparation of cost matrix to define maintenance obligations of parties A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 14. SERVICES For hotel operators and hotel owners Our services cover the following aspects: Food and Beverage - Menu engineering / cost control / departemental profit analyisis - Restaurant, bar and lounge concepts - Service standards (review / update / create) - Marketing channels A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 15. SERVICES What it costs We offer - Choice of services needed and requested according to individually prepared requirement and service profile - Any appointment is seperated in phases, which each can be triggered accordingly - Standardised quality at a priorly fixed priced - Cost certainty A confident & trustful partner for hospitality solutions with creative concepts Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011
  • 16. Contact us Swiss Hotel & Resort Consulting GmbH Erich Fröhli Managing Director Neudorfstrasse 59 CH – 8840 Wädenswil Switzerland Email: erich.froehli@shrc.ch Web: www.shrc.ch Wädenswil, Switzerland June 2011 Hospitality Consulting Swiss Hotel & Resort Consulting GmbH © 2011