Mobile storytelling app Evrybit helps sports enterprises monetize media on mobile. It allows easy sharing of real-time multimedia stories across devices. Evrybit addresses problems like declining ad revenues and rising ad blocking by using non-blockable, contextual local ads. The app simplifies media production and distribution for high school, college, and pro sports teams and leagues worldwide.
9. Problem For Sports Enterprises
1. Struggling to monetize media.
2. Social/mobile initiatives are failing.
3. Getting original media is hard.
10. Ad Revenues On Decline
Source: Poynter
US Newspaper Advertising Revenue
(Newspaper Association of America)
Old media business model
doesn't work for mobile.
11. Ad Blocking On Rise
Source: Fusion
41% ad blocker growth
YoY (Q2 2014-Q2 2015)
198Mmonthly active users
block ads (June 2015)
12. Evrybit Solves This
1.Brings traffic back to
websites and paywalls.
2. Uses non-blockable,
contextual, local ads.
3. Opens mobile audience.
4. Makes multimedia
story creation easier.
14. Addressable
3,000+ pro teams
300+ pro leagues
Available
1M+ amateur teams
200M+ players
Obtainable
American pro leagues/teams,
minors, colleges, HS, media
Global Sports Market
$300M
$15B
$145B
Sources: Statista, PwC
15. How We Make Money
Licensing: $50/user per month
Campaigns: $100+ setup
White label: $100+ per service
Advertising: $100+/month
Enterprise
16. How Our Customers Make Money
1. Get advertising.
2. Get sponsorships.
3. Sell media bits.
4. Sell stories.
5. Save time.
17. Market Strategy
1. Media, schools, nonprofits.
2. Sell campaigns.
3. Pilot local ad projects.
4. Early-adopter discount.
18. How Are We Different?
EVRYBIT
FACE
BOOK
SCRIBBLE
LIVE
SNAP
CHAT
TWITTER
Provide context
Audio
production
Professionalize
crowdsourcing
Embeddable
story feed
Open, mobile-
first platform
19. Founders + Team
ERIC ORTIZ
CEO and Cofounder
DREW FALKMAN
CTO and Cofounder
MARIA BURNS ORTIZ
Advisor and Cofounder
Total team : 4 people (2 full-time, 2 part-time)
Total experience: 25 years media, 50 development
