2. 1) Social media is a great way to go “behind the veil” and
share your personality and creative process.
2) People love handcrafted goods and webshops like Etsy
because they feel like they are buying something that is
unique from a real person.
3) Social services like Facebook, Pinterest and Instragram are
designed specifically to share photos that are a perfect way to
showcase what you are doing.
4) Social lets you include your fans in your process.

23. 1) Who is your fan base? What do they like? What can you
tell us about them?
2) How can you share with them? Which networks are you
maintaining? Website? Email?
3) Content - What are some intermediate steps of your
process you can share with your fan base other than your
final product?
4) What kind of content can you create to share these
“steps”? Photos, blogs, videos, podcasts.
5) Can you include your audience in your creative process?

24. Landing page test

25. Kickstarter/Presale test

26. Popup shop test

27. What is a major assumption your business makes?
Generally: People want to buy this product at this price
What is your hypothesis to test?
Think about how you can test that assumption.
Run that test before next week’s class.
Landing page test
Kickstarter/Presale test
Popup shop test