1. A Proposed Marketing Strategy
for Neuro®
By Eric Fulton
April 16th, 2012

2. Neuro®
✤ Neuro is a new brand of enhancement drinks that promote
well-being
✤ There are eight different blends of Neuro
✤ Each drinks targets a mood or supports a certain activity

3. Target Audience
✤ 15-30 year olds
✤ Current social media presence appeals to this audience
✤ Neuro posts photos college-age people supporting their product
✤ Neuro sponsors tours of young musicians

5. Marketing Strategy Needs
✤ Neuro’s marketing needs to inform:
✤ What is Neuro?
✤ Why is it special?
✤ Neuro has advantages above other wellness drinks:
✤ Products support a wide range of purposes
✤ Unique appearance

6. Internet Marketing 1.1: Videos
✤ Launch a series of videos that focus on each Neuro product
✤ Eight different drinks; eight different videos
✤ Place these videos where a youthful audience can see them
✤ YouTube, Hulu, Facebook

7. Internet Marketing 1.2: Website
Redesign
✤ Improve user interface
✤ Run usability tests. Make product info immediately available.
✤ Clean, minimalist layout. Drink packaging is simple and sleek.
Covey this over the web.
✤ Keep current links to amazon to sell product.

8. Internet Marketing 1.3: Mobile
Marketing
✤ Current mobile app is an excellent
marketing tool.
✤ The app tells where the nearest
vender of Neuro drinks is located.
✤ Keep the app as a feature of the
website.
✤ Post tweets directing users to the
app. Frequently post on Facebook
directing attention to the app.

9. Offline Marketing: Events/Tours
✤ More than two Neuro products promote decreasing stress
✤ Sponsor events on college campuses
✤ Two target audience at a college: young, stressed people
✤ Continue sponsoring tours of young artists

10. Budget
✤ $500,000 per fiscal year
✤ This would support:
✤ Videos
✤ Sponsorships
✤ Website redesign and maintenance
✤ Employee salaries